EXCLUSIVE: Breakthrough Artist Jayda Avanzado Soars Through The Local Music Scene
Jayda Avanzado did not only inherit the good looks and charming personality of her parents Jessa Zaragoza and Dingdong Avanzado, but also their talent in music. The 16-year-old never fails to wow with her singing voice, and the fact that she has opened for international artist and One Direction member Niall Horan during his Manila tour last year just shows how incredibly talented she is.
“My parents never really pushed me into joining showbiz. In fact, if they had it their way, ayaw nila but they saw how passionate I was about music,” Jayda tells Metro.Style. She put up her original music just last year for her EP called In My Room. She adds, “I grew up in a very musical environment so it was just very natural to me. I didn’t necessarily have hesitations back then. I was more excited about the process."
"Being able to send a message and use that to communicate my thoughts, showcase my individuality, and express myself—that’s the best thing about singing"
Jayda with mom Jessa Zaragoza and dad Dingdong Avanzado | Photo from @jayda
What the young artist loves most about singing is the connection she makes with people through her music. She says, “That’s very important for me. Being able to send a message and use that to communicate my thoughts, showcase my individuality, and express myself—that’s the best thing about singing. I really love what I do.”
Her songwriting process is quite spontaneous, she reveals. “I can get ideas anywhere. I could be in the shower or on the plane. I’d record a voice memo, get melodies from my guitar and the piano. That’s how it usually starts,” shares Jayda, adding that she makes it a point to stay inspired each day. “I expose myself to new and different things and people. Through this, I’m able to write songs with more variety of topics like women empowerment, self empowerment, and things like that.”
“There’s a bit of pressure on my part with both of my parents in this industry because they have made their respective marks so I kind of have to live up to that but instead of looking at it as pressure, I use it to improve myself further”
On Jayda: Jacket by Peach Resurrection and top by Piopio
Being in the industry is not all sunshine and rainbows, and for the singer, the biggest challenge is being able to prove herself. “Something my mom has told me is walang katapusan na pinu-prove mo 'yung sarili mo. It’s competitive out there but I try to use it as motivation,” she stresses. “There’s a bit of pressure on my part with both of my parents in this industry because they have made their respective marks so I kind of have to live up to that but instead of looking at it as pressure, I use it to improve myself further.”
Every day, Jayda challenges herself to become even better not just as an artist but also as a person. “I just make sure to stay humble, show appreciation to the people around me who have helped me get to where I am, who are helping me in the process, and never take things for granted. That’s so important.”
On Jayda: Top by LightShineWhite, dress used as a skirt by Kaye Morales, and accessories by Suki Jewelry
Apart from singing, Jayda loves reading books. Her favorites are The Fault in our Stars, The Hunger Games, and the Harry Potter series. She also enjoys watching movies, hanging out with friends, and playing video games. “My favorite video games are probably First-Person Shooter, Love is Dead, and Final Fantasy,” she shares excitedly.
For the incoming high school senior, it may take a lot of discipline to manage studies and career at the same time but she’s thankful for all the opportunities that allow her to do what she loves while staying on top of school work. She says, “You just have to have good time management and whenever I can, whenever I don’t have work, I do school, and that’s how it is.”
"Busy is good and I’m really grateful to have all these blessings coming in"
Jayda is currently enrolled into a US curriculum with the intention of studying at Berklee College of Music after her high school graduation. Her ultimate goals for her career? “S'yempre, libre naman mangarap. I’ve always dreamt of winning a Grammy someday, getting to sell out Madison Square Garden, and working internationally,” Jayda shares.
Right now, the singer is busy moving up in the local music scene. “Busy is good and I’m really grateful to have all these blessings coming in. I’ve been recording music which I can’t wait to share with everybody else,” teases Jayda, adding that she’s currently working with producers from America. “It’s been really cool because I had a trip there recently and I’ve been making music that’s really new and it showcases a different side of me. I’ve just been learning so much and I’m excited for people to see that. I’m further testing myself and pushing myself and getting out of my comfort zone.”
Produced by Grace Libero-Cruz and Kate Paras-Santiago
Photography by Ria Regino
Creative direction by Chookie Cruz
Makeup by Owen Sarmiento
Hairstyling by Brix Batalla
Styling by Myrrh Lao To, Zia Dela Rosa and Mack Bersalona
Shot on location at Axiaa Hotel - 135 West Ave, Project 7, Quezon City
Special thanks to Beyond Flowers