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Scenes From The #SineSandaan Event Held In Celebration Of 100 Years Of Philippine Cinema

As the stars who have contributed to the growth and innovation of the industry, their light shined the brightest on this evening full of meaningful surprises and landmark events

When the soundless, black and white film Dalagang Bukid screened in cinemas on September 12, 1919, it was a groundbreaking event for local cinema. 


The Jose Nepomuceno-directed film starring National Artist Atang dela Rama went on to become the first-ever Filipino film, the one that started it all and laid down the foundations for an entire industry to flourish locally and internationally, reach box-office earnings in the billions, and provide a home for hundreds and hundreds of Pinoy movie stars—a reality that perhaps Jose and his contemporaries could have never predicted!


With an entire century passing since the landmark picture premiered to audiences, it's certainly the perfect time to look back at the game-changing event and give tribute to all those who have been a part of Philippine cinematic history. 


Enter Liza Diño-Seguerra, chairperson of the Film Development Council of the Philippines, who organized an event of a lifetime exactly for this. 



On the evening of September 12, Thursday, she welcomed 2,000 guests at the New Frontier Theater for #SineSandaan, an occasion put together for recognizing 300 luminaries of the industry composed of actors and actresses, producers, directors, and off-screen talents from different generations who have dedicated their careers to the field over the years. 


With the theater's facade transformed to mirror popular Art Deco designs that dominated many a movie house in the advent of Philippine cinema, the venue made a beautiful backdrop for celebrities who arrived via limousine and walked the red carpet in their contemporary Filipiniana attire—another way to celebrate this milestone in Philippine arts and culture.




In attendance with Liza were the likes of Nora Aunor, Vina Morales, Kathryn Bernardo, Angel Locsin, Anne Curtis, Bea Alonzo, John Arcilla, Piolo and Inigo Pascual, Daniel Padilla, Richard Gutierrez, Dingdong Dantes, and Alden Richards among many others. 


Some of the awardees unable to make it but recognized during the event were John Lloyd Cruz, Liza Soberano and Enrique Gil, Jericho Rosales, Carlo Aquino, and Charo Santos-Concio. 


Filled with touching speeches, musical performances, and stylish recognition rites, #SineSandaan was nothing but joyous and a soaring success. 


Scroll through the gallery below to see photos of the celebrities rocking their national attire at #SineSandaan!



Photos from @starmagicphils @chinitaprincess @jhonghilario @newfrontiertheater