Son Ye Jin Wins Smart's Most Radiant Special Award for Metro Most Beautiful Korean Actresses
Son Ye Jin’s glow truly stands out and goes beyond her notable K-drama roles!
There’s no question to how much we adore the elegance and natural glow of one of our favorite K-drama stars Son Ye-jin. From the moment that Se-ri of Crash Landing On You took our hearts by storm, we followed all her secrets to staying youthful and fashionable even at the age of 38! And as the Korean superstar continues to amaze her fans with all her notable television roles, multiple acting awards, and upcoming Hollywood debut, Metro.Style acknowledges the star's impeccable beauty by granting her a special award—Most Radiant, brought to you by Smart, in Metro’s Most Beautiful Korean Actresses poll.
The campaign was launched last August 26, and fans were asked to nominate the Korean actresses they find to be deserving to be called “most beautiful.” The nomination period began on August 28 and lasted until September 9, followed by the announcement of the Top 10 nominees on September 11. The nominees are Kim Ji-won (Fight for My Way and Arthdal Chronicles), Lee Ji-eun or IU (Moon Lovers: Scarlet Heart Ryeo and Hotel del Luna), Kim Hyun-joo (What’s With This Family and I Have a Lover), Park Min-young (Healer and What’s Wrong With Secretary Kim), Song Ji-hyo (Princess Hours and Emergency Couple), Song Hye-kyo (Full House and Descendants of the Sun), Ku Hye-sun (Boys Over Flowers and Angel Eyes), Kim Go-eun (Guardian: The Lonely and Great God and The King: Eternal Monarch), Seo Ye-ji (Lawless Lawyer and It’s Okay to Not be Okay), and of course, Son Ye-jin (Something in the Rain and Crash Landing on You).
The next phase of the campaign invited fans to vote for the Top 10 nominees from September 11 to September 29 via an online poll system. After more than two weeks of voting, SEO YE-JI emerges as the winner with 43.44% of the total number of votes, which is equivalent to 1,249,630 votes. Closely following her was SON YE-JIN with 36.52% or 1,050,440 votes.
The top three winners enter the circle of three—with Seo Ye-ji, Son Ye-jin, and Kim Go-Eun hailed as Metro muses. Metro.Style likewise announced five other special awards, including this special award—Most Radiant.
Our Most Radiant Muse
The public has spoken, and the Filipino audience of K-drama fans have likewise cast their judgment—Son Ye-jin is truly one of the most beautiful. There’s just something about Ye-jin’s simple yet striking beauty that one cannot ignore. Being hailed as one of Korea’s most beautiful women, she is able to transcend her physical attributes and emerge as a force to be reckoned with when it comes to acting and modeling. As Ye-jin constantly unfolds different layers of her talent, she creates an impact in the industry through all her roles, making her well-loved by her Filipino fans.
Identifying the impact that Son Ye-jin made in the hearts of many Filipinos, Smart decided to make her the face of Smart Signature, the postpaid brand of mobile services provider Smart Communications, Inc., as released in a campaign last August.
According to Jane J. Basas (Senior Vice President and Head of Consumer Wireless Business at Smart), Son Ye-jin embodies Smart signature's brand through her undeniable appeal among Filipinos saying, "This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-Pop hits, and stay updated on their K-idols online. More than this, we know Son Ye Jin embodies the Smart Signature brand as it simplifies the postpaid experience so customers can make their mark in their career or passion."
With Smart Signature, subscribers are prioritized to get first dibs on new technology and mobile innovation as well as the latest digital content. The recent launch of Smart 5G as a commercial service is proof of this as the initial phase covers provision for all Smart Signature customers, who can now enjoy blazing-fast data speeds on Smart 5G-certified devices at select Smart 5G spots in Metro Manila.