Everything We Know About The Making Of The Hyun Bin, Son Ye-Jin Smart TVC
Yes, there's going to be a Part 2!
Smart Communications, Inc. released their joint TVC with Hyun Bin and Son Ye-jin last Valentine's Day, much to the delight of BinJin shippers who have been wishing to see more milestones with the two Hallyu superstars together. Following the phenomenal success of their K-drama Crash Landing on You, Hyun Bin and Son Ye-jin's popularity, especially in the Philippines, reached stratospheric heights. It was "inevitable" for them to land endorsement deals with Philippine brands, and one brand that made the seemingly impossible feat of bringing the two together again possible was Smart.
It all started with Hyun Bin, who's well-loved for his role as Captain Ri Jeong-hyeok and whose "Simple Smart Ako" TVC was released in May 29, 2020. Fans of the on-screen (and now real-life) couple wished for the brand to tap Son Ye-jin as well. Smart heard them loud and clear, and the brand just couldn't let Captain Ri be alone. Soon after, the brand prepared another surprise: Son Ye-jin (aka Yoon Se-ri) has become their ambassadress, too, with her "Smart Signature" TVC launched in August 3, 2020. With the open-ended last scene in Son Ye-jin's TVC, which hinted at a possible joint commercial, fans were left wanting more, and more they did get (and more will come their way!).
The next chapter to the BinJin couple's love story with Smart can only be defined as an organic progression. With fans starting the hashtag #InSmartWeTrust to campaign for a joint TVC with the two endorsers, Jane Basas, Smart's SVP and Head of Consumer Wireless Business, said in a virtual press conference held on February 22 that it was something they really took to heart, "because trust is something you earn." They immediately got back to work, pulled out all the stops, and made the Hyun Bin, Son Ye-jin Smart TVC happen.
From "The Captain Has Landed" to landing into each other's arms, Hyun Bin and Son Ye Jin took chemistry to whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, "Do you believe it’s possible?" To which Ye-jin replies, "I do!"
Yesterday, Smart released a behind-the-scenes video that gave glimpses on the undeniable chemistry between these colleagues-turned-lovers. Watch it below:
Here's everything we found out about this major endorsement project of Hyun Bin and Son Ye-jin. Scroll through the gallery below:
Hyun Bin & Son Ye-Jin for Smart
Hyun Bin & Son Ye-Jin for Smart
There was a snowstorm when this TVC was filmed.
The released joint TVC is kilig x1000, but wait, there's more!
Hyun Bin and Son Ye-jin shot their Smart campaign for two days.
A visit to the Philippines is a part of their Smart contract!
In the meantime, though, fans can look forward to a live online event with the couple.
Hyun Bin and Son Ye-jin can't wait to meet their Filipino fans.
This joint Smart TVC also shines the spotlight on local band Ben&Ben.
"Inevitable" is, at its core, a song about fate.
This joint Smart TVC is special in more ways than one.
There are "Crash Landing on You" elements in the TVC.
Lead photos courtesy of Smart Communications, Inc.