The Most Influential Korean Actors Today, According To Brand Customer Loyalty Awards

The Brand Customer Loyalty Awards announced its winners for this year last April 27.

The Brand Customer Loyalty Awards is an annual ceremony by the Korean Customers Council. Its goal is to recognize the brands or personalities that are influential in pop culture and the society. The winners are based on consumer research, and are determined with the help of the U.S. consulting firm Brand Keys that has been working with the Korean Customers Council for six years now. 

The Korean actors and actresses who emerged as winners also happen to be the same ones making waves in the Philippines among the K-drama fans. They've awarded the likes of Vincenzo's Song Joong-ki, Start-Up's Kim Seon-ho, True Beauty's Cha Eun-woo and Hwang In-yeop, The Penthouse: War in Life's Jin Ji-hee and Han Ji-hyun, and Love Alarm's Song Kang.  

Check out the gallery and the list below to see who else won at the 2021 Brand Customer Loyalty Awards:

Here are the other winners in the K-pop scene and for the variety shows:

Male Variety Star: Yoo Jae-suk

Female Variety Star: Song Eun-yi

Male Idol: SHINee

Female Idol: Oh My Girl

Male Solo Singer: Kang Daniel

Female Solo Singer: Chungha

Male Vocalist: Lee Seung-gi

Female Vocalist: IU

Best Solo Artist: Uhm Jung-hwa

Male Variety Idol: SHINee’s Key

Female Variety Idol: IZ*ONE’s Choi Ye Na

Male Rookie Idol: TREASURE

Female Rookie Idol: STAYC

Male Idol – Hot Trend: VICTON

Female Idol – Hot Trend: fromis_9

Male Entertainer: Kim Jong-kook

Female Entertainer: Kim Min-kyung

Weekend Variety Show: 2 Days & 1 Night Season 4

Music Variety Show: Amazing Saturday\

Family Variety Show: The Return of Superman

Reality Show: The Manager

Radio DJ: Kim Shin-young

Live Streaming Show DJ: Ha Sung-woon

Sports Entertainer: Kim Dong-hyun

Trot Singer: Kim Yeon-ja

MC: Park Kyung-lim

Celebrity YouTuber: Park Mi-sun

R&B-Soul Artist: BIBI

Female Singer-Songwriter: Ahn Ye-eun

Male Singer-Songwriter: Jukjae

Hot Icon: Lee Young-ji

Male Comedian: Lee Jin-ho

Female Comedian: Jang Do-yeon

Band: Jaurim

Best Couple: Choi Soo-jong and Ha Hee-ra

Male Announcer - Entertainer: Do Kyung-wan

Female Announcer - Entertainer: Park Ji-yoon

Congrats to all the winners!

Lead photos from Netflix (Song Joong-ki), Vogue Korea (Song Kang), @hi_high_hiy (Hwang In-yeop), Fantagio (Cha Eun-woo), and Salt Entertainment (Kim Seon-ho)