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Star Magic's 30th Anniversary Celebration Culminates With This Metro Cover Feature

We end the year with a bang with a cover that gathers some of Star Magic's next gen artists, who will contribute further in ushering a new exciting chapter for the country's premier talent management

ABS-CBN's talent management arm, Star Magic, celebrates 30 magical years in the entertainment industry this 2022. Throughout the year, its artists and the people behind the premier talent agency have been unstoppable at marking new milestones and creating new memories. 


It's been an eventful year for Star Magic since kicking off their 30th anniversary celebration in February. “We dream to grow bigger and go global. To see our artists perform alongside the best artists in the world is what we will strive to achieve,” said Star Magic and ABS-CBN entertainment production head Direk Lauren Dyogi during their Star Magic Black Pen Day event back in June 2021, adding that their content creation goals are aimed at entertaining, informing, and educating their audience locally and globally.


Star Magic artists (from left) AC Bonifacio, Kyle Echarri, Edward Barber, Maymay Entrata, Andrea Brillantes, Loisa Andalio, Ronnie Alonte, Jane de Leon, Belle Mariano, Donny Pangilinan, Francine Diaz, Seth Fedelin, KD Estrada, and Alexa Ilacad
Star Magic artists (from left) AC Bonifacio, Kyle Echarri, Edward Barber, Maymay Entrata, Andrea Brillantes, Loisa Andalio, Ronnie Alonte, Jane de Leon, Belle Mariano, Donny Pangilinan, Francine Diaz, Seth Fedelin, KD Estrada, and Alexa Ilacad | Photography by Dookie Ducay and Jharwin Castañeda


And just as Direk Lauren manifested, Star Magic delivered on its promises and then some. They launched digital video magazines Slay and Flex. This year also saw the comeback of the All-Star Games. They organized their first-ever "Beyond the Stars" Star Magic Trade Event, bringing their artists closer to advertisers and clients. The agency also partnered with Enderun Colleges on the school's newest Bachelor of Multimedia Arts program offered to their artists.


As soon as pandemic travel restrictions eased up, Star Magic held international shows with the "Beyond the Stars" US tour in New York, Los Angeles, and San Francisco; this tour abroad also served as an immersion trip as the artists met known choreographers and music producers there. Many of their artists won local and international awards, starred in series and movies, and continue to be among the most sought-after brand ambassadors this 2022一proof of Star Magic's top-notch standard in developing and training talents. 


Recently, Star Magic also held the Star Magical Christmas thanksgiving event that gathered the agency's artists and recognized its loyal talents who have been under their wing for more than two decades. At the said event, Direk Lauren delivered a speech: "Dahil malakas ang loob natin, dahil sama-sama tayo, dahil masipag tayo, kakayanin natin kung anumang hamon mayroon ang bukas, korek? Korek! 'Yun ang una nating pasasalamatan. Ang pangalawa, kahit na mahirap ang buhay, ang dami nating nagawa this year… nakapag-sports fest tayo, nakapag-pictorial si Alora [Sasam] na naka-two-piece sa Baler. Nakapag-US tour tayoAt patuloy ang mga endorsements ng ating mga artista, mga projects sa ibang channels, mga teleserye successful, mga pelikulang hindi pa pinapalabas pero nagawa here and abroad, mga reality shows na ginagawa at maraming parangal na natanggap ng ating mga artista. Congratulations sa inyong lahat!" 


As 2022 comes to a close, marking a new chapter at Star Magic, more surprises are in store for their artists and the fans of their stars. There will be more partnerships coming up, a new batch of talents will soon be introduced, and the well-loved Star Magic Catalogue is set to be unveiled. 


In the gallery below, these artists talk about what they love most about being part of the Star Magic family:



Metro has been a part of this journey, as the two brands have a long history of partnerships and collaborations. That continues this 2022, with the year-long #MetroXStarMagic30 campaign that trained the spotlight on the Star Magic artists through exclusive digital cover executions and special features. 


Among Metro and Metro.Syle's cover stars this year are the following Star Magic talents: Bola Bola star Francine Diaz, The Broken Marriage Vow's Zanjoe Marudo and Sue Ramirez (alongside award-winning actress Jodi Sta. Maria), He's Into Her's Donny Pangilinan and Belle Mariano, fashion muse and Pinoy Big Brother: Kumunity Season 10 housemate Alexa Ilacad, A Family Affair's Ivana Alawi, P-pop groups BGYO and BINI, Darna's Jane de Leon and Janella Salvador, and 2 Good 2 Be True's Kathryn Bernardo and Daniel Padilla (alongside veteran actor Ronaldo Valdez). 


This cover series collaboration culminates with this grand gathering of Star Magic's next gen artists who all had remarkable milestones this year and are bound to achieve greater things for years to come. 


Featured on our latest cover are perennial buzzmakers AC Bonifacio, Kyle Echarri, Edward Barber, Maymay Entrata, Andrea Brillantes, Loisa Andalio, Ronnie Alonte, Jane de Leon, Donny Pangilinan, Belle Mariano, Francine Diaz, Seth Fedelin, KD Estrada, and Alexa Ilacad


AC Bonifacio Goes Beyond The Dance Floor

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For Kyle Echarri, There Is No Other Way To Go But Up

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Edward Barber Sets Eyes On A Host Of Opportunities For Growth

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Maymay Entrata On Staying Humble And Growing As An Artist

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Andrea Brillantes: On The Way To Greater Heights

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Loisa Andalio: Learning And Thriving In The Industry

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Ronnie Alonte Gears Up For More Challenging Roles

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Jane De Leon Basks In The Joy Of Pursuing Her Passion

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Big Things Ahead: It's Belle Mariano's Time To Shine Brighter

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Donny Pangilinan On Finding The Right “Family” For Success

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Francine Diaz Talks About Rejection And Redemption

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Seth Fedelin On Investing In Himself To Make Goals Happen

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KD Estrada Takes Delight In Acting And Performing

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Alexa Ilacad On Acting And Authenticity: “Stop Overthinking”

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Photography by Dookie Ducay and Jharwin Castañeda

Creative direction by Eldzs Mejia

Art direction by Raff Colmenar

Sittings editor: Grace Libero-Cruz

Makeup by Owen Sarmiento (Maymay), Carell Garcia (AC), RB Chanco (Loisa, Ronnie, Jane, Francine), Jake Galvez (Alexa and Belle), and Marben Talanay (Andrea) 

Hair by Ernesto Jamelarin (Maymay, Loisa, Ronnie, Jane), Jun Parcero (Edward, KD, Kyle, Seth, Darren), RJ dela Cruz (Andrea and Belle), and Tin Pangoronan (AC)

Grooming by Aimee Grey (Edward, Kyle, KD, Seth, Darren) and Jam Pareño (Donny) 

Styling by Myrrh Lao To assisted by Mack Bersalona, Josh Galang and Mai Chua (Maymay, Jane, Loisa, Alexa, AC), Eldzs Mejia (Andrea), Adrianne Concepcion assisted by Vince Abarra (Belle), David Milan (Kyle, Edward, Ronnie, Seth, KD), and John Lozano assisted by Marlon Morelos (Donny)

Interviewer: Grace Diez

Shoot coordination: Red Dimaandal and Kate Paras-Santiago