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FitFlop and Haribon Foundation Teamed Up for a Coastal Cleanup Drive

The footwear brand and non-profit organization aspire to continue the partnership promoting environmental responsibility and sustainability in the Philippines

FitFlop, in partnership with the Haribon Foundation, has successfully concluded a coastal cleanup drive in Las Piñas-Parañaque Wetland Park last March. The event aimed to promote environmental responsibility and raise awareness regarding the importance of protecting Philippine marine biodiversity and critical habitats in urban areas.


The partnership brought in over 50 volunteers to the coastal cleanup drive, including FitFlop’s employees, media partners, and influential personalities who value the importance of sustainability. The volunteers all worked together to collect and properly dispose of the waste surrounding the wetland park's shore.


“FitFlop has always been about comfort and style, but we’re also a brand that cares about the environment. We’re glad that this event was a success and hope that we can have more events like this in the future,” said Erica Dehesa, Marketing Manager of FitFlop Philippines.


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Alison Black in Vitamin FFX Knit Sports


In the spirit of sustainability and camaraderie, all volunteers present during the cleanup drive collectively wore Vitamin FFX Knit Sports Sneakers and Rally Multi Knit Trainers. The Rally Multi Knit Trainers are part of the ultra-flexible and superlight collections and are the epitome of sustainability due to their properties being partly made from recycled materials. Along with FitFlop’s initiative to produce environmental-friendly products, the Vitamin FFX and Rally Multi Knit sneakers are the perfect way to commemorate this special event.


The Haribon Foundation, a non-profit organization celebrating its 50th year of safeguarding the country’s natural resources, played a vital role in the cleanup’s success as the group shared their insights and stories on environmental conservation among the volunteers. The expertise of the facilitators from the Haribon Foundation ensured that the whole project was an immersive, eye-opening experience for all. 


 “Haribon firmly believes that private individuals and enterprises should be actively involved in addressing critical environmental issues in the country such as pollution. We celebrate FitFlop's choice to take initiative through Haribon's coastal clean-up activity, and I have high hopes that they will continue supporting Haribon in getting more advocates to follow suit,” expressed by a representative from Haribon Foundation.


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Haribon's representative Germaine De Runa
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Naelah Alshorbaji holding the FF Rally e01 Multi-Knit made of recycled materials


Following the success of the coastal cleanup drive, FitFlop and Haribon Foundation aspire to continue the partnership promoting environmental responsibility and sustainability in the Philippines. Both parties hope that the event inspires fellow Filipinos to take action to preserve the country’s marine life and natural resources.


For more information and updates regarding FitFlop and Haribon Foundation, visit FitFlop’s official global website and the following local social media pages ( Facebook | Instagram ) or Haribon Foundation’s website at www.haribon.org.ph