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Bullying Played A Role In This Beauty Brand CEO's Success Story

Queen White CEO Sarah Vidi Payno used bullying as a motivation to establish her own skincare brand, which is now helping boost the confidence of many Filipinas


Dati, nabu-bully ako nu’ng mga elementary and college days,” Queen White CEO Sarah Vidi Payno told Metro.Style when she was asked what sparked her interest in the beauty industry. She would get teased for her complexion and it took a toll on her confidence. 


It took quite some time before she finally got her fair share of confidence, and establishing her beauty brand was what truly helped her find her purpose. Sarah used the very thing that let her down to her advantage, and she is humbled by the better life that she is enjoying now. “Nag-start kami from scratch talaga. Wala po kaming idea sa skincare and online selling. Then, ’yung pinampuhunan po namin dito is ’yung pampakasal sana namin ng asawa ko ngayon,” she shared.



Started in 2018, Queen White has truly come a long way, but it doesn’t mean that Sarah’s journey was an easy ride. She had to put off some of her dreams and reallocate the savings she and her now-husband once had. Using what they earned from their business, they finally got to push through with their dream wedding. 


Currently a mother of two, the Sarah today—a financially-disciplined, goal-driven woman—is grateful for the Sarah she used to be in the past. 


Mahirap kasi wala talaga kaming kilala online. Kumbaga, nagsimula kami na zero talaga. Nanligaw kami ng mga distributors, mga reseller,” the beauty entrepreneur recalled, inspired by the mission to attract more online sellers and distributors into joining their business. “Talagang araw-araw, ang goal namin is makapagpa-entry ng mga online sellers, hanggang sa ’yun, may nakakilala sa’min. Nag-start na siyang lumago nationwide.” 



Nu’ng nag-start po kasi kami nito, as in wala kaming sasakyan, wala kaming pang-deliver, wala kaming kahit na ano’ng napundar,” Sarah revealed.


Tapos kami lang talaga ng asawa ko ’yung nagde-deliver—bus shipping. Talagang binubuhat namin ’yung mga boxes papunta sa terminal ng bus,” she added, highlighting that from three to four boxes of orders, Queen White now has a van or truck full of deliveries.



Perhaps at a young age, it was already written in Sarah’s palms that entrepreneurship is the right path for her. Back in the day, her family also used to own a shoe production business, from which she first learned her skills in business. 


As to why she chose to venture into beauty instead of retail, meanwhile, Sarah explained how those who preceded her, like Brilliant Skin Essentials, Inc. CEO Miss Glenda, paved the way for Queen White to be brought into being. She says, “Sila ’yung inspiration namin. Sila ’yung ni-look up ko talaga na, ‘ay, gusto ko rin ng ganiyan.’ Since sikat din naman ’yung skincare online, du’n namin nilagay ’yung puhunan namin.”


With sets and packages for skin restoration, rejuvenation, and whitening, Queen White has evolved into a beauty brand that both the upscale market and mass consumers surely love. Their best seller is the Queen White Goddess Set—“Ito talaga ’yung ginagamit ko kasi mayru’n na po ’tong sunblock. ’Yun ’yung pinaka-favorite ko sa lahat, ’yung sunblock—3-in-1 pore eraser sunblock.”


Hindi lang po ’yung customers namin ’yung iniingatan namin dito. ’Yung mga distributors namin, hindi lang sila gumanda, pati ’yung buhay kasi nila gumanda sa tulong ni Queen White po. Nu’ng nag-start sila magbenta ng Queen White, talagang nagkaroon sila ng savings,” stated Sarah, taking pride in the good cause her brand is also upholding. 


“’Yun po ’yung pinaka-main goal namin ditohindi lang makatulong na magpaganda sa physical appearance ng tao, kundi makatulong din sa pangkabuhayan [nila],” she carried on. 



Apart from the financial success, Sarah considers herself successful, too, as her then-small-scale business is now capable of extending help to others. “Kapag bumili po kayo ng products, automatic, mayru’n po tayong mashe-share na 5 pesos every product sa SOS Children’s Village po. ’Yun po ’yung organization na may mga bata po tayong tinutulungan.


When asked what advice she would like to impart to aspiring and budding beauty entrepreneurs, Sarah made a precise statement: “Ang ma-a-advice ko lang po based sa aking experience, sa umpisa kasi, mahirap talaga. One to two years, hindi pa ’yan established e. Kumbaga, nagpapakilala ka pa lang, so dapat hindi tayo mapagod.” 


“’Wag kang susuko kasi lahat ng tinatanim mo ngayon, aanihin mo na ’yan, e—three to four years,” she remarked, encouraging everyone to always grow their flame. “Wala namang madaling negosyo. Ang mapapayo ko sa kanila, ’wag susuko agad-agad and ibigay lagi ’yung best araw-arawParang pakiramdam mo, ito na ’yung huling araw, e. ’Yun lang ’yung ginawa ko po. Hindi ako napagod—napagod pero hindi susuko.



Lead photos from Sarah Vidi Payno's Facebook Page

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