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    A Freelance Teacher On Finding Her Why

    Arriane Serafico of The Purposeful Creative came of age on the Internet and isn't leaving any time soon

    When Metro.Style caught up with Arriane Serafico of The Purposeful Creative in early July, she had just finished writing a book. She, too, is frequently approached by followers and fans who would come up to tell her how much they've admired her since her beginnings as Wanderrgirl—a play of her name, to remind people that it's spelled with two Rs and one N.



    Young writers at the She Talks Asia x Bumble Bizz Tribe Meet-Up, which focused on the topic of "Negotiating Your Worth," would tell her how instrumental she's become to their realizing their full potential and their true passion in writing and telling stories. "Every time I see her Stories on my feed, I'm like, 'Why do I feel like I'm going to cry?'" one writer tells her. Arriane gushes and hugs the writer close to her heart. "Thank you so much," she says in response. "Thank you."


    In 2014, Instagram was barely five years old, and the blogging landscape in the country was a much different space: personalities weren't yet the "influencers" that they're often referred to as now, and most of the writing took place on actual blogs rather than social media accounts. But to Arriane, a Management Economics graduate and a writer and storyteller at heart, this difference and transformation is a non-issue.






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    Someone once shamed me for being a go-getter: she snidely remarked something like... 'you don't have to be go-getting all the time' and to 'live a little.' . While I totally agree with one aspect of it (not everything in life has to have a defined goal, i.e. I spend a silly amount of time trying to teach my dog how to salute because she looks cute, that's about it), BUT -- I have to disagree with that "live a little" bit of it. . I've heard it thrown around as advice, especially when people are trying to dig deeper and think more about their purpose or their next step/decision. I feel like when you say "live a little" in this context - it somehow promotes this notion that going after goals with intense intention and drive and focus - is a) SEPARATE from living, and b) that living a little = enjoyable and fun, so go-getting = not enjoyable and fun. . (I think people who give this type of advice have either grown jaded, or - have, for the last few years of their life, been working mostly towards goals that don't truly matter to them. #bless) . At the end of the day, at least in my experience: Goals, when you take the time to root them in purpose, can actually fuel SO MUCH joy - and can help make sure you live *not just a little* - but that you live your life A LOT. . PS. Note to self: Discuss/articulate this better in the book

    A post shared by Arriane ¦ Double R, Single N (@arrianeserafico) on


    "Now it's an industry," she says. "It was so novel to be able to put your work out there without having to ask for permission to do it. But now you can write and publish it on your own blog without cost." One thing that's changed, though—before social media became a buzzword and later on, a reality of life, the Internet was there, according to Arriane, for people "who felt like outsiders." Here was a space where those who felt outcast or brushed aside could find a platform to be who they are: freely and without judgment or shame. There had been a sort of sacredness to it, where one could come online and escape for a few hours. Today, of course, that separation is hardly there, as online and offline lives intersect a lot more freely. "It's just the natural order of things," she says. "I'm excited for what's next."


    Arriane is part of a generation that grew up on the Internet and came of age online, and yet can still remember a time when she could function perfectly without it. Still, the Internet is very much a part of her, and she is undoubtedly a part of it, so continuing her advocacy of teaching and empowering girls from her blog in the early 2010s, she had launched The Purposeful Creative, a positive online space where "purpose-seeking women can find stories that resonate, a supportive community, and highly-actionable workshops and mentorship."


    The Purposeful Creative is for people who are looking for guidance in building a more meaningful and fulfilling life and career—something that Arriane spoke about at length at the She Talks Asia panel, along with Maxine Casaclang, Pam Begre, and Liz Lanuzo. "If you think about it," she says of The Purposeful Creative, "It's still pretty much Wanderrgirl." Arriane's blog had always been about channeling creativity "as a tool for nation-building, and to empower other young people to do the same." It's been her mission since she began her blog, and creating The Purposeful Creative was just the next natural thing. "I've been talking about the exact same thing since 2010," she adds.




    "It's about finding your own version of what a purposeful life is and infusing it with creativity and passion and that has been consistent ever since I started my blog. My whys have always been the same, it's just that the hows have evolved as technology has evolved, as the industry has evolved." In an attempt to figure out the common thing that had always been running through Arriane's blogging and self-expression, it was hard to miss: teaching, which is the core of The Purposeful Creative, and the core of Arriane Serafico herself.


    She Talks Asia is a women empowerment movement that provides a space for inspiration and support among women across multiple platforms. Bumble, on the other hand, is the women-first social networking app with over 63 million users that connects people across dating, friendship and professional networking. In 2017, Bumble launched Bizz, a fresh take on networking, with an emphasis on finding professional opportunities over job hunting.


    Main photo courtesy of She Talks Asia