close

follow us on

La Belle Fête’s Ycoy Sitchon Joins MoCAF 2024 as an Installation Artist

The event planner’s masterpiece is a multisensory spectacle

This year, esteemed event planner and La Belle Fête founder and creative director Ycoy Sitchon dives deep into her artistic exploration of womanhood through her installation at the Modern and Contemporary Art Festival (MoCAF) at Bonifacio Global City. Happening from July 5 to 7 at Marquis Events Place, the dynamic art affair assembles the finest visual artists, prestigious galleries, and art visionaries in the local scene. 


“It’s like meshing my virtual artistry to the event scene,” Ycoy told Metro.Style in an exclusive interview. “It’s like amalgamating the arts and the events for MoCAF.”



Taking inspiration from her painting, Ycoy’s artwork “In the Vale of Blooms” will feature what she fondly calls “a valley full of flowers.” The flowers, which translate to the many facets of being a woman, evoke emotions that encourage resilience, diversity, and the transformative facet of the female spirit. It transcends the mere aesthetic and aims to shine a spotlight on one’s inner strength.



As a well-traveled creative, Ycoy is fueled by her travel encounters across the globe. Her trips outside the country helped pave the path for her to perceive the world in a different light.


“When we’re having festivals, the paintings are there. They’re showcasing the works of the masters or the upcoming artists, but wala talagayung immersive, experiential, multi-sensorial experience when you’re attending festivals,” Ycoy argues. “So for this one, that’s what I’m going to bring in du’n sa festival. When you enter my installation, it’s not just a visual feast, but all senses are involved.”


“It’s like full bloom talaga because I started, of course, with being a banker. Parang medyo malayo, ’di ba?”



In collaboration with Randy Lazaro (flowers and structures), LX Events Pro (lighting), and Always in Motion Live (graphics), Ycoy transformed her vision into an “ethereal realm” where all five senses can be tapped. In fact, she even reached out to renowned musical artist Derek Fiechter to arrange a piece for her installation.


“When I envision something kasi, I make it happen. So parang no-brainer. I want him to do the arrangement—the music for my installation.” Remembering the olden days, Ycoy can’t help but be forever grateful for the one-of-a-kind opportunities that went her way. 



“During our time, ’di ba, the passion that we had had to be shelved kasi parang we were shaped into having professions like being a lawyer, doctor, banker, teacher,” she recalled her childhood struggles, highlighting the social stigmas that might be damaging to one’s artistic and creative identity. “For the creatives, hindi masyado. Most of the time, these passions were more of a sideline lang or passion lang talaga.”


Ycoy continued, “That facet of me had to be hidden. And then now, I have the courage to pursue what I really wanted.” 


Describing her work as “ethereal,” “whimsical,” and “opulent,” Ycoy walked us through what guests should expect from her first ever MoCAF showcase. The immersive installation—which incorporates iterations like velvet drapes, moss, and floral embellishments—is indeed an all-around spectacle. “You’ll go inside, so there’s really a surprise. You won’t see it if you’re just passing by. You have to enter,” Ycoy encouraged.


“In the Vale of Blooms” is truly a must-not-miss showcase, as it serves as a prelude to her solo art exhibition a.k.a. 40th birthday show “Florescence” on August 9 at Galerie Joaquin Rockwell



“Of course, as a planner, I plan everything. But for my painting, it’s really my safe space. I can do whatever I want. I just pick up the brush and then paint away what I feel at the moment—no reservations, no planning,” Ycoy told us. “That’s what I really want the collectors to see when they see my paintings. It’s more of a window to my soul. I feel that art should make you feel something.”


“I will not hang the paintings that I made. It’s more of teasing the audience to view my upcoming collections,” Ycoy pointed out. 



An “elevated version” of what the event styling master has been presenting in the past, Ycoy’s installation art is a convergence of textures, deep colors, and even darker tones. It strikes a contrast to her usual lighter and pastel modes, slightly veering towards a new and refreshing direction. “The signature style is still there, but more of the background, the shades, the colors, and the texture,” Ycoy concluded.


Lead photos by @niceprintphoto via @ycoysitchon


Curator Cocoy Lumbao and Video Room Artists on Collaborating With ALT Philippines

RELATED STORY:

Curator Cocoy Lumbao and Video Room Artists on Collaborating With ALT Philippines

Art Fair PH 2024: Rom Villaseran Mounts A Solo Exhibition With MONO8

RELATED STORY:

Art Fair PH 2024: Rom Villaseran Mounts A Solo Exhibition With MONO8

Pete Jimenez Shares What His ALT Philippines Showcase Is All About

RELATED STORY:

Pete Jimenez Shares What His ALT Philippines Showcase Is All About

Sandra Palomar on Curating Art Fair PH 2024's Photo Section

RELATED STORY:

Sandra Palomar on Curating Art Fair PH 2024's Photo Section