E! Philippines Celebrates Digital Stars And Pop Culture At The E! Pop Gala
The highly anticipated annual gathering of digital trendsetters and tastemakers, formerly known as the E! Bloggers Ball, returned for its fourth year with a brand-new look
Now on its fourth year, the E! Pop Gala (formerly known as the E! Bloggers Ball) once again gathered the biggest trendsetters in the digital world and celebrated what these personalities stand for. The event saw the country’s top social media style stars and influencers, who dressed up in their most fabulous outfits inspired by the most iconic pop culture moments; from Lady Gaga’s iconic 2010 look to Kadenang Ginto’s Daniela Mondragon, the attendees truly went all out!
This year’s gala at the City of Dreams Manila was filled with fine wine and delicious cheese platters to start the evening right. As the digital stars arrived at the red carpet and each had their moment in the spotlight, their glamorous looks were perfectly captured, and they were truly made to feel like the stars of the night.
As a new addition at the E! Pop Gala, the event featured content creation zones such as the 360 Selfie SloMo, Copy Cam, and the Pyramid, which were great opportunities for these social media personalities to live out their pop culture fantasies. Of course, photos and videos from these areas made for fabulous content, too!
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“The annual E! celebration of all things pop culture, has grown to become the largest red-carpet event in the Philippines for the digital community and we are proud to be able to provide such a unique platform that recognizes and celebrates their achievements,” said Christine Fellowes Managing Director, NBCUniversal International Networks, Asia Pacific. The momentous event was hosted by local influencer and host Janeena Chan, who did a great job at the awarding of the game-changers in digital age across four categories: E! Beauty Icon, E! Fashion Icon, E! #Trending, E! Red Carpet Royalty.
After the awarding ceremony, guests enjoyed performances by the Power Duo and after-party music courtesy of DJ Euric and Marga on the Mic which proved to be an epic ending to such a glamorous night.