Kim Jones And Erwan Heussaff Join Cate Blanchett, Karolina Kurkova, and Adriana Lima As Swiss Luxury Watch Brand IWC Schaffhausen's Ambassadors
As IWC (International Watch Company) Southeast Asia celebrates 150 years in the watchmaking industry, Swiss luxury watchmaker IWC Schaffhausen welcomes two new faces as their latest "Friends of the Brand:" Kim Jones, Australian-British-Filipino digital creative and fashion influencer, and Erwan Heussaff, French-Filipino content creator with a passion for good food, travel, and fitness.
“It’s an honor to be part of the Jubilee celebrations of IWC, a brand with such a compelling history,” says Kim, who is a favorite subject of street style photographers at various fashion weeks.
“One of my first luxury watches was an IWC. The brand represents so much of my growth and has reminded me to always be grounded and mindful,” shares Erwan, whose YouTube account, filled with recipe and travel videos, has close to 400,000 subscribers.
Both personalities made their official debut at the star-studded gala and launch of its Jubilee collection at the Salon International de la Haute Horlogerie (SIHH) in Geneva, Switzerland. IWC had over 800 guests, including brand ambassadors and global stars Cate Blanchett, Karolina Kurkova, and Adriana Lima.
“Kim and Erwan are immensely talented individuals who create engaging stories that people remember for a long time. Likewise, as a luxury brand, IWC is also focused on the narratives surrounding its most iconic creations, and that comes through in its new 150 Years Jubilee collection,” says Managing Director for IWC Southeast Asia Mr. Stanislas Rambaud.
Erwan was seen wearing the “IWC Tribute to Pallweber Edition 150 Years,” which he posts with caption, “A throwback to the pocket watches created in the late 19th century. This one runs the IWC caliber 94200 movement, to provide enough energy for the jumping number discs.”
On the other hand, Kim was seen sporting her IWC Portofino Automatic Moon Phase 37 that is the perfect finishing touch to her impeccable style.