#MetroSocietyBestDressedMen – Donnie Tantoco Is The Secret Maverick
In a sentence, what Raul Manzano, editor-in-chief of Metro Society and host of Metro Channel show EIC on The Move, says about Donnie Tantoco’s style is, “He jazzes up his corporate style with both trendy and timeless pieces.”
Donnie's Instagram bio reads: “Member of TEAM WISDOM. Proud pioneer of Royal and Shopwise. Grateful steward of Rustan.” “WISDOM” is an acronym that Donnie himself coined to encapsulate the values that he learned from his parents and grandparents, and which he is trying to inculcate into the Rustan’s corporate culture. The words are: winning, integrity, sharing, daring, opportunity, and malasakit. Fittingly enough, Donnie does exude the Zen serenity and self-assurance associated with a wise person.
But when it comes to his style, he says, “I like to think of myself as a bit of a maverick. I do really like shopping and I don’t shop by brand. I see style as a way to be free to reflect your creativity. I feel strongly about that. Some people do feel that working in a corporate job, one has to follow a rigid, highly compliant way of dressing. But you dress to express yourself, to feel confident so that you can be a productive and fulfilled person. I personally feel that I’ve got my mojo on, that I have an edge when I like what I’m wearing. And of course, I do have to measure up to my glamorous wife, Crickette!”
“Donnie can go from casual to formal and everything in between with effortless polish and disciplined savior faire.” – Anton Barretto, editor-in-chief of Metro Home & Entertaining magazine and TV host at Metro Channel
Being in retail, Donnie knows that not only does style evolve, it also permeates all other aspects of life. “I just came back from London and am still in awe of the tailoring shops on Savile Row. I’m obsessed with tailoring now. But London is a new love of mine. If I had to name the most stylish city, it would still be Tokyo.” Of course, he cites the game changer Dover Street Market, the brainchild of style savant and iconoclast Rei Kawakubo, as a must-visit shop. “And of course, the classics: Isetan in Tokyo, Lane Crawford in Hong Kong and Barneys in New York.”
But at the end of the day, Donnie is largely influenced by—and largely influences, as well—his family. He says unabashedly that the closet he’d like to raid is his Lolo Benny’s, and the closet he’d like to share is his son Christian’s. As ABS-CBN Sales Consultant Philip Cu-Unjieng says, he is, after all, “a man turned fashion plate. Whether hanging out with his children, going on a date with Crickette, attending family reunions, or doing his weekly pasyal with his Lolo Benny, it’s all about looking good naturally.”
Read the full story of the #MetroSocietyBestDressedMen inside Metro Society magazine's April 2018 issue, available in newsstands and leading bookstores nationwide.
Text by Leah Puyat | Photographs by Doc Marlon Pecjo | Grooming by Cats del Rosario | Styling by Dane Barroso, Princess Villones, and Jowi Guzman of styleList inc. | Shot on location at Discovery Primea