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#WearYourStory: Get To Know These 7 Confident Women Who Are Changing The Game

An inspiring girl boss once said said: “Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.”

Here, in this special collaboration between SM Woman and Metro, we share the equally inspiring philosophies of Filipina leaders and game-changers. #WearYourStory


Anna Jacobe


Ann Jacobe is a modern Renaissance woman. She works in app development while running, is CEO of Youphoric Labs Inc., and is the founder of both AppStart Academy and Ann’s Dairy Free Ice Cream. This busy tech-preneur and mother of two holds an undergraduate degree in Electronics and Communications Engineering and a Master’s Degree in Information Technology. Ann firmly believes in the infinite possibilities of IT and never wants to stop learning in order to improve herself.

 “I think we can reach out to more women. Technology has provided that through social network. If we can share our learnings through these platforms, we can empower women, even those that we do not know but are reading our blogs or looking at our social media accounts. I think we have to be more responsible with the use of our personal accounts so that in small ways we can empower others.”


Angelique Yu

Founder, ZAP


ZAP is a loyalty rewards program for businesses. Taking the plunge and diving into business has been her life’s biggest challenge and six years into the venture, her hard work and sacrifice are paying off. More than earning her revenue, changing lives—particularly that of her employees—is what gets her out of bed and excited to take on more challenges.

“I feel empowered when I actually help other people rise to their potential through mentorship. That’s one of the things I like about the startup world. Having a mentor and mentoring someone actually helps you as a person. Everyone succeeds if we help each other.”


Rissa Manaquil Trillo

Founder, Happy Skin

For the past 22 years, Rissa Mananquil-Trillo has made a mark as multi-hyphenate achiever, establishing her expertise as an entrepreneur, beauty expert, journalist, and professional model. For her work with Happy Skin, she was recognized by Ernst & Young in its global program as Woman Entrepreneur of the Year.

“Intelligence, energy, purpose, and integrity. Anyone can be a boss or entrepreneur—start a business, make some money—but not everyone gives back or adds value to the lives of people. Leadership is not a position or title. It is about action, purpose, empowerment, and changing the future.”


Marife Zamora

Founder, Filipinas CEO Circle

At 65, Marife Zamora is supposed to be retired, happy to just be tending to her grandchildren, and travelling the world with her family. But she’s still busy as ever! With back-to-back meetings awaiting her every day, this indefatigable executive believes that there’s so much work to be done. As founder of the Filipinas CEO Circle (FCC), she brings together hardworking women CEOs and executives and offers them a safe space where they can share their experiences, find support, and inspire fellow women to maximize their full potential in the business world.

“My advice to women: Advertise yourself. When Filipinas do something great for the company, they’re always very shy and modest about their achievements. But I say, toot your own horn. Tell them it’s because of you! Proudly claim the achievement, because you made it happen.”


Chow Paredes

Co-founder, Zipmatch

Real estate broker and co-founder of real estate marketplace website Zipmatch, Chow Paredes says learning to focus on herself and not just her startup has been revolutionary. Though she’s a self-confessed go-getter, experience has allowed her to see that timing and even failing are important too.

“I used to think that I needed to do something big to make a change in the world; something different that everybody would be wowed with. But now I’ve realized that I can do that small ways, too. I think just by being a woman, being an inspiration to other people, being myself. Touching lives in a micro sense can also make a big difference in the world.”


Jessie Roasa


Graduating with a degree in BS Communications Technology Management did not deter Jessie Roasa from pursuing her passion in the kitchen. The 25-year-old restaurant owner behind Persephone has found fulfillment in experimenting and creatively coming up with a variety of cuisines that appeal to the curious and adventurous palate of the Filipino.

“There was a time when I would get really sad, because there were so many things that I had wanted to do but never felt like I could achieve them because I never felt ready. It wasn’t until a friend told me that you can never be truly ready for anything. Challenges are meant to be difficult and are meant to help you become a better person. That’s what I want to tell my younger self—Don’t stress yourself out; this is all part of it.”


Karla Ong

PR and Marketing Officer of One Life Studio


Results-driven Karla Ong is balancing two jobs and is brimming with lots of energy. As the PR and Marketing Officer for One Life Studio, Karla finds purpose and passion encouraging people to take up a more active lifestyle and helping them find their way to a higher level of well-being.

 “I want people to be more confident in their own skin, and that's what we're trying to achieve at the studio. We focus on transformation and are proud of the success stories of our members, because that’s what we want, we want our efforts to be life-changing.”





Produced by Ide8 team and Lorenz Namalata

Interviews by Kristel Dacumos-Lagorza, Sam Beltran, Grace Diez, Ronna Capili, and Maielle Montayre

Photography by Emerson Leonor

Styled by Myrrh Lao To and team

Makeup by MAC Cosmetics PH

Hairstyling by Muriel Vega Perez and team

Production Design Princess Baretto and team

Shot on Location at Marco Polo Ortigas Manila

Interns Roline Red Ricafort and Jan Adriel Salvatierra