This Team Of Young Hair Visionaries Will Represent The Philippines In A Global Competition In Paris, France
Hair impacts people's lives more than we know and realize. We feel at our best on our good hair days and sense an off vibe on our bad hair days. Our locks affect the way we see ourselves in the mirror, as much as they contribute to the impression we give off to the people around us. Admit it, our overall hair experience may make or break some areas of our lives.
Since 1907, L’Oréal Professionnel has been striving to look to the future of hair experience and foresee the advancements and trends that may be incorporated in their offerings. Their annual hair competition, Brandstorm, allows the brand to do so.
Brandstorm is the global signature business and innovation competition for students who are poised to define the salon experience of the future. Started in 1992 and present in 60 countries, Brandstorm has produced some of the most talented hair experts in the beauty industry through the years. Locally, L’Oréal Philippines has been mounting this national hair business contest since 2009.
“This year, over 3, 750 students took on the challenge of L’Oréal Brandstorm in the Philippines, making us the second largest Brandstorm in the world," says Jake Bustos, Talent Acquisition Manager at L'Oréal Professionnel Philippines.
“Since going nationwide in 2017, we are very happy to see growth in the number students joining the competition. We are looking forward to sustain this in the coming years. L’Oréal’s goal has always been to encourage and hone such diversity of talent and reach as many students as possible,” Jake adds.
This year, Brandstormers were tasked to re-imagine and re-invent the professional salon experience of the future by creating breakthrough innovations that combine the application of the most modern technologies to attract and engage millennials, as well as increase hairdressers’ brand loyalty.
From more than 1,100 teams, only 24 moved forward to the semi-finals last March 1. During its finals night held at Marco Polo Ortigas last month, the top 8 teams battled it out with their topnotch pitch presentations of what a hair salon should be like for the beauty clientele in the coming years.
Four of these teams came from the University of the Philippines-Diliman, two groups were from De La Salle University-Manila, one team from Ateneo de Manila University and one team from University of the Philippines-Visayas. All of the teams showcased their well-curated systems and creative technologies that could change the way we take care of our hair in salons, for both hairstylists and customers.
The night of hair innovations and creative hair technologies presentations ended with Team C^3 from University of the Philippines Diliman bagging the L’Oréal Brandstorm 2018 National Champions title. The prolific team, composed of Coleen Chua, Caitlin Yu and Clarice Tee, won P50,000 in cash. This winning group is bound to represent the Philippines in the Brandstorm Worldwide Finals to be held in Paris, France. Their winning idea, called “Reign," is centered around an innovation that allows a more personalized in-salon and aftercare experience.
National Champions, Team C^3 of University of the Philippines - Diliman: (from left) Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Team C^3: Coleen Chua, Caitlin Yu, and Clarice Tee; and Thibault de Saint Victor L’Oréal Philippines Country Manager
“L’Oréal Brandstorm pushed the limits of innovation by encouraging us to think outside the box. It was a never-ending process of researching and revising our case, until we were completely satisfied with it. With winning this year's competition, we are excited to fulfill our dream to represent the country in the L’Oréal Brandstorm Worldwide Finals in Paris, France,” Team C^3 shared.
The 1st runner-up award went to Team Bellus from University of the Philippines-Visayas. Composed of Rizza Abaygar, Abigail Vivien and Mary Kei, the team pitched a modern hair salon innovation that utilizes facial recognition and hair detection systems supported by digital activation. The 2nd runner-up spot went to Team Tala from De La Salle University Manila. Team Tala’s Dominique Jalandoni, Ellysha Felizarta, and Roberto Cabrera proposed a fully digitized and interactive salon journey that can be experienced from the palm of your hands.
1st runner-up, Team Bellus from University of the Philippines - Visayas: (from left) Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Professor Tessa Albana of University of the Philippines Visayas; Team Bellus: Rizza Abaygar, Abigail Vivien and Mary Kei; and Thibault de Saint Victor, L’Oréal Philippines Country Manager
2nd runner-up, Team Tala from De La Salle University: (from left) Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Team Tala: Dominique Jalandoni, Ellysha Felizarta, and Roberto Cabrera; and Thibault de Saint Victor, L’Oréal Philippines Country Manager
“L’Oréal Brandstorm has always stood as an innovation-incubator for some of the most promising talents in the industry. It is always inspiring to see what students come up with with their fresh perspectives and forward-looking insights,” shares Tina Ampil, L’Oréal Philippines General Manager for Human Resources.
Photographs courtesy of L'Oréal Philippines