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Philippines wins big at the World Expo with a Silver Award for Exhibition Design

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<div><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1760425535447World Expo Silver Award 4.jpeg" class="fr-fic fr-dib"/><span class="fr-inner">The Philippine Pavilion at the World Expo 2025 Osaka</span></span></span></div><div><br/></div><p>The<strong> Philippine Pavilion</strong> at <strong>Expo 2025 Osaka</strong> received the<strong> Silver
Award for Exhibition Design</strong>, recognizing its outstanding creativity, craftsmanship, and visitor experience. Presented by the <strong>Bureau International des Expositions</strong> (BIE)—the organization that oversees and regulates World Expos—the award honors self-built pavilions with plots under 1,500 square meters that demonstrate exceptional exhibit design and storytelling.</p><p>On the same day, the Philippines also held the official closing ceremony of its
Pavilion, celebrating six months of cultural exchange and collaboration. The
event, held at the heart of the Yumeshima site, gathered dignitaries, partners,
artists, and visitors in a vibrant tribute filled with messages of gratitude, unity,
and forward vision—a fitting close to a Pavilion that left a lasting mark on global
audiences.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1760425616389World Expo Silver Award 1.jpeg" class="fr-fic fr-dib"/><span class="fr-inner">Philippine Pavilion Committee Head for Central Information Raquel Tria-Joya (L) receives the Silver
Award for Exhibition Design at the World Expo 2025 Osaka. Together with her on stage are
representatives from Poland (gold) and Austria (bronze).</span></span></span></div><div style="text-align:center"><br/></div><p>Since opening its doors in April, the Philippine Pavilion has welcomed over 1.1M
visitors, serving as a dynamic platform to showcase the country’s creativity,
craftsmanship, and commitment to sustainability and community. Under the
theme “<strong>Nature, Culture &amp; Community — Woven Together for a Better Future</strong>,”
the Pavilion stood out as a multisensory experience that combined AI-powered
installations, traditional weaves, culinary showcases, and live performances.</p><p><strong>Tourism Promotions Board </strong>(TPB) Philippines Chief Operating Officer and Secretary-General of the Philippine Organizing Committee <strong>Margarita Montemayor Nograles </strong>led the closing program. It was also attended by Ambassador <strong>Mylene Garcia-Albano </strong>of the Philippine Embassy in Japan and Tourism Undersecretary <strong>Myra Abbubakar </strong>reading the keynote speech of Tourism Secretary <strong>Christina Garcia Frasco</strong>.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1760425749887World Expo Silver Award 2.jpeg" class="fr-fic fr-dib"/><span class="fr-inner">Tourism Promotions Board Philippines Chief Operating Officer and Philippine Organizing Committee
Secretary General Marga Nograles with the Silver Award for Exhibition Design at the World Expo 2025
Osaka</span></span></span></div><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1760425846747World Expo Silver Award 3.jpeg" class="fr-fic fr-dib"/><span class="fr-inner">The Philippines wins big at the World Expo, bagging the Silver Award for Exhibition Design.
Congratulations, to the Philippine Organizing Committee headed by the Department of Tourism and the
Tourism Promotions Board Philippines.</span></span></span></div><div><br/></div><p>“From the very beginning, when this was just an idea drawn on paper, we knew
that the Philippine Pavilion was going to be more than just a physical structure. It
was going to be our nation’s heartbeat at Expo 2025—a living expression of who
we are: strong, creative, and bound by community. And now, as the curtains
close, I stand before you knowing—with all certainty—that we did not just build
a Pavilion.
We built pride. We built hope. We built a home for the Filipino spirit—here in
Japan, and in the eyes of the world.”</p><div><br/></div><div><strong>A Legacy That Lives On </strong></div><p>Designed as the first-ever live performance façade for the Philippines in World
Expo history, the Pavilion featured over 200 handwoven panels created by
Filipino weaving communities across all 18 regions of the country — the largest
collaboration of its kind. Inside, 18 large-scale handwoven art pieces, the
generative algorithm-powered “Dancing with Nature” experience, AI
photobooths, Habi Shop, and the Hilot wellness corner engaged guests in an
immersive journey through Philippine nature, culture, and healing traditions.</p><p>As part of the Pavilion’s second life, its key elements will be repatriated to the <strong>National Museum of the Philippines</strong> and select regional sites. Plans are also underway for the use of some of the elements in the upcoming <strong>ASEAN Tourism
Forum</strong> (ATF) and <strong>Travex</strong>,<strong></strong> which will be held in Cebu in January 2026, extending the Pavilion’s impact beyond Expo.</p><p>“What we created here was both a space and a feeling — of warmth, of welcome,
of wonder. And we carry that spirit home with us,” added Nograles. “Through the
Pavilion, we invited the world to rediscover the Philippines — and we thank every
visitor who answered that invitation. We look forward to welcoming more of you
to our country very soon.”</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1760425913905World Expo Silver Award 5.jpeg" class="fr-fic fr-dib"/><span class="fr-inner">Inside the Philippine Pavilion was a blend of modernity and tradition. Featuring 18 large-scale
handwoven art pieces representing each of the country’s regions, the generative-algorithm-powered
“Dancing with Nature” installation, AI photobooths, and a dedicated Hilot Wellness Center, the Pavilion
offered a multi-sensory journey that reimagined the Philippines as a nation where heritage and
innovation go hand-in-hand.</span></span></span></div><div><br/></div><div><strong>A Platform for People, Partnerships, and Possibility </strong></div><p>Throughout Expo 2025, the Philippine Pavilion served as a hub for cultural
diplomacy, trade networking, and tourism promotion. From the Philippine
National Day festivities to the MICE roadshow and investor meetings, the Expo
participation catalyzed cross-sector partnerships that will continue long after the
Expo gates close.
With Japan as one of the Philippines’ top tourism and trade partners, the Pavilion
also played a key role in strengthening bilateral ties—fostering new
collaborations with Japanese prefectures, travel agencies, media, and cultural
institutions.</p><div><br/></div><div><strong>Looking Ahead </strong></div><p>As the Philippines closes this remarkable chapter in Osaka, the message is clear:
the work continues. Through community-based tourism, heritage-driven
storytelling, and strategic partnerships, the country remains committed to
positioning the Philippines as both a destination and a nation that’s rich in heart,
history, and hope.</p><div><strong><br/></strong></div><div><strong>The Teams Behind the Pavilion</strong></div><p>The Philippine Organizing Committee—led by the<strong> Department of Tourism</strong> and the <strong>Tourism Promotions Board </strong>(TPB) Philippines—commissioned a visionary design team, with <strong>Carlo Calma Consultancy, Inc.</strong> as Lead Architectural Firm and Designer; <strong>Chochay Garcia </strong>as Creative Producer; <strong>Architect Yuki Kanou </strong>as Executive Architect and Lead Project Manager; and <strong>Tellart </strong>as Guest Experience Designer.</p>

<p>The<b> Philippine Pavilion</b> at <b>Expo 2025 Osaka</b> received the<b> Silver Award for Exhibition Design</b>, recognizing its outstanding creativity, craftsmanship, and visitor experience.</p>

The Philippine Pavilion at Expo 2025 Osaka received the Silver Award for Exhibition Design , recognizing its outstanding creativity, craftsmanship, and visitor experience.

Philippines Wins Big at the World Expo with a Silver Award for Exhibition Design

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Philippines Wins Big at the World Expo with a Silver Award for Exhibition Design

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Published Oct 14, 2025 03:00 PM PHT

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Updated Oct 14, 2025 03:18 PM PHT

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