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BOSS Unveils an Idyllic Luxury Retreat House in Bali, Indonesia

This six-bedroom luxury retreat house is set amidst the serene landscapes of Bali, Indonesia. It celebrates the launch of BOSS' Spring/Summer 2024 collection

Open to Hugo Boss Experience members, VIP customers, and key tastemakers from the Asia-Pacific region, BOSS House Bali is an idyllic six-bedroom luxury retreat nestled amidst the serene landscapes of Bali, Indonesia.


It allows guests to immerse in the BOSS lifestyle while providing opportunities to delve deeper into the brand, shop for exclusive products, and book stays. Inspired by both traditional and contemporary design aesthetics, it is a scenic villa that serves as a sanctuary for fashion, creativity, and self-discovery, inviting discerning individuals to "Feel the Power Within" and embrace the essence of the 24/7 BOSS lifestyle.



The Spring/Summer 2024 collection comes to life with impeccable craftsmanship, innovative designs, and carefully curated decors and finishes of BOSS House Bali. Upon arrival, guests are greeted by a dedicated BOSS The Collection Parfum corner and a resident dog adorned in BOSS dog accessories for a warm welcome. Further inside is a counter showcasing products from the latest collection, including apparel, leather goods, accessories, and footwear.


Situated nearby are six exclusive rooms, each equipped with essential eyewear, bedding, bathrobes, and towels, promising to be a destination for guests to unwind, recharge, and embrace modern luxury. The outdoor area offers a view of a relaxing countryside landscape while guests unwind and recharge by a turquoise pool, designed with a water slide that spirals skyward and connects to the upper floor.



Filipino model and fashion personality LA Aguinaldo was among the first guests to experience the chic ambiance of BOSS House Bali. Throughout his stay, LA effortlessly showcased pieces from the Spring/Summer 2024 collection, embodying #BeYourOwnBOSS ethos with self-determination, confidence, and authenticity.


From stylish airport looks to exquisite dining experiences, LA wore BOSS looks that reflect modern luxury and sophistication synonymous with BOSS. During his retreat, he participated in bespoke experiences tailored to enhance relaxation and self-discovery, like yoga sessions featuring the BOSS Active line, sunset cocktails against Bali's breathtaking backdrop, and luxe dinner gatherings.



A first-of-its-kind in Southeast Asia, BOSS House Bali is a destination for modern luxury and self- discovery. The place stays open for selected invited guests until July 31, 2024. For those unable to join or book a stay, an immersive virtual experience is available on hugoboss.com.


In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, Shangri-La Plaza East Wing, and online at Trunc.ph, Rustans.com, Zalora. Visit ssilife.com.ph, subscribe to SSI LIFE YouTube channel, and follow @ssilifeph on Instagram and Facebook for more information.


Lead photos courtesy of Hugo Boss

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