The New Muji Hotel In Tokyo Is Like An Experiential Store—But In A Good Way!
The third hotel in the Muji chain comes after the first two in Shenzen and Beijing, which have been blockbuster hits in China. Contrary to the traditional approach of many hotel chain of promoting the signature service of their brand, the Muji Hotel follows the “anti-label” mantra of the Muji brand. The company hasn’t run any traditional ad campaign since it started in 1980, saying that subscribing to traditional methods of advertising will increase the price of their products, and they didn’t want to do that. Instead, Muji has always relied on their unique Muji shopping experience to entice people to come back and spread the word about their store.
Muji Hotel Shenzhen
Muji Hotel Beijing
And the Muji Hotel is perhaps the best advertisement yet for Muji products because housed in the rooms of the hotel are all the different products that you can buy inside a typical Muji store. You can experience it, touch it, and see it all come together in a coherent room, becoming the best experiential trial of Muji products while providing a beautiful accommodation for travelers. It’s become a huge “buy it if you like” advertisement, since there’s a Muji store right on the property so you can drop to shop right before you check out.
In fact, what separates Muji Hotel Ginza from the two previous Muji hotels is that Muji Hotel Ginza also houses the Muji global flagship store, spanning six floors of the building with more than 7,000 different items to choose from. Everything that you can experience inside the hotel, from your own hotel room to the Muji Diner, you can see for sale here.
Is it just a big, experiential advertisement? Actually, no. In fact, the Muji hotel rooms are quite beautiful, comfortable, and luxurious in their own way. While they want to push for an “anti-luxurious, anti-cheap” experience, the rooms are surprisingly both luxurious and cheap, or maybe something in between. Cheap because Muji Hotel offers a cheaper alternative to most luxury hotels, without sacrificing the quality and comfort you’d usually look for in a room.
If you’re traveling to Tokyo, you’re probably spending most of your time actually seeing Tokyo anyway so spending more than you need to on your accommodation doesn’t really make sense. So the Muji Hotel promises to deliver all the basic comforts for when you’re ready to relax and recharge for the next day, without having you spend extra.
The design of the rooms is pretty minimalist, featuring clean wood and stone textures against tatami reed flooring. There’s minimal design and art, as Muji Hotel highlights only the most important needs of a traveler—a good bed, a good bath, and a good night’s sleep.
There are 79 rooms that’s segregated to nine different categories—Type A being the smallest and most basic, for single travelers; and Type I being the most “extravagant” in Muji’s own way of being extravagant at 52 sqm. Some rooms also offer a more traditional tatami-style bed, while some have interesting bunk bed layouts. The prices of rooms start at 14,900 yen or roughly $134.
Like the other Muji hotels, Muji Ginza also has rental items which you can borrow, such as mobile chargers, nail clippers, hair iron, pillows, and even a weighing scale. All of these, of course, can also be purchased at the Muji store in the first floors of the building.
Apart from the hotel rooms, the global flagship store, and the diner, the building also houses a bakery, salon, library, and a shared space called the Atelier Muji where events and galleries can be held.
Muji Hotel Ginza opens its doors to the public on April 4.
Photos from Muji