Maria Katrina Paras

Metro Fascinating Women 2026: Ashley Cayuca Founder Just Show Up Club

Article (news)

<div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774493265598Metro Fascinating Women 2026 Ashley Cayuca Just Show Up Club.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Metro Fascinating Women 2026: Ashley Cayuca</span></span></span></div><p>These days, it&#x27;s seems <strong>run clubs </strong>are the it circles for the wellness-obsessed. If you happen to pass by the Ayala, BGC, or Rockwell neighborhoods early on a Sunday, you&#x27;ll see droves of runners making their merry way around the buildings, getting their running-specific trainers dirty and their sweat on. Gone are the days when running was confined to treadmills in gyms. These days in Manila, being part of a run club means you&#x27;re part of a social circle that has a common goal—to make running more accessible and fun.</p><p>One such woman who has made this her life&#x27;s goal is<a href="https://www.instagram.com/ashleycayuca" rel="noopener noreferrer" target="_blank"><strong> Ashley Cayuca</strong></a>, founder of the <a href="https://www.instagram.com/justshowupclub/" rel="noopener noreferrer" target="_blank"><strong>Just Show Up Club</strong></a>. She&#x27;s one of Metro&#x27;s Fascinating Women 2026, paving her way and carving a positive path for the local wellness industry.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774493827639EEBFC551-D745-4EEA-A10D-FE1247B8677E.jpeg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">&quot;Running came into my life at a time when I needed clarity and grounding. What started as simply showing up, just a few people coming together, slowly grew into something much bigger.&quot;</span></span></span></div><div><br/></div><div><strong></strong><strong>Metro.Style: Please tell us about your beginnings. How did you get to where you are now? Has this field always been your passion?</strong></div><p><strong>Ashely Cayuca: </strong>I didn’t have everything figured out from the beginning. I’ve always been creative and explored different paths—from real estate to styling to content, and even stepping into the F&amp;B space as a restaurant owner but it wasn’t until I started building something rooted in community that things truly felt aligned.</p><p>Running came into my life at a time when I needed clarity and grounding. What started as simply showing up, just a few people coming together, slowly grew into something much bigger.</p><p>Over time, it became a space where people feel seen, supported, and connected. It wasn’t always the plan, but looking back, everything I went through led me here.</p><div><br/></div><div><strong></strong><strong>MS: Tell us the top three most valuable lessons you learned along the way.</strong></div><p><strong>AC: </strong>First, just show up. It sounds simple, but it’s something I’ve really built my life around. You don’t always need to feel ready—consistency is what creates real change.</p><p>Second, people are everything. What we build only becomes meaningful because of the people who are part of it.</p><p>And third, stay true to who you are. There will always be noise and pressure, but authenticity is what lasts.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774494416918Ashley Cayuca.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">&quot;Second, people are everything. What we build only becomes meaningful because of the people who are part of it.&quot;</span></span></span></div><div><strong><br/></strong></div><div><strong>MS: What makes you wake up in the morning? What is your passion?<br/></strong></div><p><strong>AC: </strong>It’s the people. It’s knowing that something as simple as movement or just showing up can help someone feel a little stronger, a little more grounded, or a little less alone. I’ve seen how much that can change someone, and that’s what keeps me going—the impact, the stories, and being part of that.</p><div><strong><br/></strong></div><div><strong>MS: If you could change one thing in your journey, what would it be?<br/></strong></div><p><strong>AC: </strong>I wouldn’t change the journey, but I would be kinder to myself along the way. There were moments where I felt like I had to prove something, or rush to figure everything out. Looking back, I wish I trusted the process more and didn’t put so much pressure on myself.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774494760754Ashley Cayuca 2.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">&quot;I wouldn’t change the journey, but I would be kinder to myself along the way.&quot;</span></span></span></div><div><strong><br/></strong><strong>MS: What do you think is the value you want to pass on to future generations of women that will come after you?<br/></strong></div><p><strong>AC: </strong>That you don’t have to fit into one definition of success. You can build something meaningful in your own way, at your own pace. There’s no one path, and there’s no need to rush it. You can be strong and soft, ambitious and grounded at the same time. And you don’t have to do it alone—there’s so much strength in having a community that supports you.</p><div><strong><br/></strong></div><div><strong>MS: If you could go back in time, what would you like to tell your 18-year-old self?<br/></strong></div><p><strong>AC: </strong>You’re not behind. You don’t have to rush or have everything figured out right away. There will be moments where you feel lost, and that’s okay. <strong>Just keep showing up</strong>, even when it feels uncertain. Everything you’re building will make sense one day.</p><div><strong><br/></strong></div><div><strong>MS: What’s next for you and your brand?</strong></div><p><strong>AC: </strong>We’re continuing to grow the community in a more intentional way, creating spaces that go beyond running and into overall wellness, connection, and lifestyle.</p><div><br/></div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/p/DV_KSqrEkqO/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A4109931.0000000005%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>The goal is to bring this movement nationwide, and hopefully globally, to reach more people and help them through movement, not just running. I also want to expand into managing athletes across different sports, and build something that supports them not just in performance, but in life and personal growth.</p><div><br/></div><div><em>Follow Ashley on Instagram at </em><a href="https://www.instagram.com/ashleycayuca" rel="noopener noreferrer" target="_blank"><em>@ashleycayuca</em></a></div>

Fascinating Women 2026: Ashley Cayuca, Founder of Just Show Up Club

People

Fashion

Beauty

Wellness

Travel

Culture

Living

Food

Weddings

Wellness

Fascinating Women 2026: Ashley Cayuca, Founder of Just Show Up Club

Kate Paras-Santiago

Published March 26, 2026 11:00 AM PHT

|

Updated March 26, 2026 11:19 AM PHT

Read More:

2026

Wellness

Metro Fascinating Women 2026

Ashley Cayuca

Just Show Up Club

Run Club Manila

Running

Women's Running

Metro.Style is your go-to destination for all things chic and stylish—featuring the latest in fashion, beauty, lifestyle, celebrity news, and inspiring stories. It's your curated guide to living your best life.

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.