Find A Sports Bra That Truly Supports You. Here's How!
Did you know that inadequate breast support leads to movement-related breast pain? Steer clear of this, with the new adidas bra collection!
Have you ever decided to not join sports activities because you felt it would be uncomfortable to move? Yes, we want to sweat, but as women, we often have more concerns than men when it comes to sports and working out. Case in point: not having the right support from sports bras, making breast pain an inevitability. Now no one wants to be running around feeling unsupported up there, right?
If you've ever felt this, know that you're not alone. Studies have shown that inadequate breast support leads to movement-related breast pain in nearly half of female respondents, whilst over 90% of women have been reported to be wearing the wrong size sports bra. The good news is, we don't have to live with the wrong type or fit, thanks to adidas and its newly re-engineered portfolio of sports bras that cater to more body types, sizes, and workouts! The collection is made up of 43 new styles, and 18 product franchises!
Speaking about the collection, Amy Charlton, Senior Director Product at adidas, said: “There is a sizeable data gap when it comes to sports bra development, so we worked with experts in breast health, University of Portsmouth, to challenge ourselves and drive forward our innovation to better meet the needs of our female athletic community. The wrong sports bra can have a serious impact on performance and efficiency – for example, if you run a marathon, unsupported breasts travel an extra 4 miles on their own! It was a significant undertaking with an all-female team of designers, testers and experts, and we hope this collection will help more sports bra wearers experience the benefits of added support and a better fit, and not be held back when doing the sports they love.”
Running isn't the only sport that's in focus here. adidas made sure to cater to a wide range of physical activities like yoga, Pilates, HIIT, cross training, and everything in between. With these special sports and workouts come a new collection that features designs, fits, and styles in the Everyday, Studio, Train, and Run categories.
Everyday bras designed for lounging and gentle movement, Studio bras for yoga, Pilates and other low-to-mid intensity activity, Train bras designed to provide enhanced support during HIIT classes and more intense sport or training, and Run bras that offer the highest level of breast support in the collection.
Whether you're an elite athlete or an everyday fitness enthusiast, or simply a woman who needs a sports bra to help her power through a busy day, adidas had you in mind when creating this bra revolution.
With the impact of breast movement in sport not regularly brought to the fore, adidas has partnered with Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth, to help shine a light on why sufficient breast support during exercise is crucial, and the damaging effects of not wearing the right sports bra.
Professor Joanna Wakefield-Scurr added: “Unknown to many, athletes may require the same amount of breast support during power walking as they do during sprinting, and a lack of support has the potential to cause irreversible damage. Breast movement in sport continues to be an area that is overlooked, so it’s great to have established a long-standing relationship with adidas. Not only have they invested in sports bra research and development and independent scientific testing, but they recognize the importance of raising awareness of this topic. This is great to see given the impact breasts can have on participation and performance in sport; and it’s vital that we continue to provide further education where we can.”
Ready to let go of sports bras that don't serve you well? Perhaps it's time to invest in new ones, as you head to the adidas Brand Center in Glorietta and other select stores, to avail of the brand's best-in-class in-store fitting service. Can't make it to the actual store? Check out the adidas bra finder feature online, to help you get your next perfect design and fit. Start shopping the S/S 2022 Bra Collection here.