PRURide 2018: The Details
Just how far can two wheels and optimum core balance get you? Whether speeding through highways, freewheeling down scenic slopes, or navigating the farther routes less-traveled the thing is, on a bike, your advantage is you’re a silent, emissions-free explorer benefiting from the exercise. Cycling as a sport and leisurely activity has held strong ground nationwide and gained popularity again with the rise of branded multi-sport events as well. British insurance provider PRU Life UK advocates the sportsmanship and team camaraderie of cycling worldwide. This time right here in the Philippines, following this year’s PRU Ride to London, next year’s 2018 PRU Ride PH race edition guarantees top action with the participation of Philippine team contenders and other seasoned cyclists from across Southeast Asia.
PRU Life PH has partnered with Integrated Cycling Federation of the Philippines (PhilCycling), National Bicycle Organization (NBO), Subic Bay Metropolitan Authority (SBMA), and the local government unit (LGU) of the Province of Bataan for the upcoming PRUride PH 2018. Much to the excitement of aspiring cyclists locally, is the upcoming arrival of 2017 PRU Ride UK defending champion, Fil-Am woman, Coryn Rivera, who’s won 70 national titles and will be joining the PRU Ride PH race as well.
The objective of the PRU ride races, according to PRULife UK Senior Vice-President and Chief Marketing Officer Allan Tumbaga, is to uphold a commitment to promote the consistency of responsible and safe biking. In agreement with many Filipinos nationwide PRU Life UK recognizes there is also the deep-seated yearning for cycling as an alternative means of transportation nationwide.
Allan explains the relevance of the race, “We also hope to increase awareness on cycling as a means of transportation so we can all work towards having a safe and environment-friendly community for the generations to come.” Calling all able-bodied Philippine cyclists! Last 2016, British life insurance brand PRU Life UK held a successful cycling competition, this coming 2018’s race is set to be no less of a highlighted event. Two competition legs will speed forth from January 11 to 14, 2018 at the Subic Bay Freeport Zone in Zambales, and January 21 at McKinley West, Taguig.
To cater to a wide range of cycling enthusiasts and professionals 2018’s selection of racing activities is pretty much a widespread biking buffet in terms of itinerary. For avid and seasoned cyclists there is the PRU ride Professional road race which is a UCI-accredited (class B) event. The PRU Ride Pro road race is an opportunity for young athletes aspiring to be in the national cycling team to display speed and skill for scouts. UCI license holders and elite pro riders will also careen through a 160-kilometer route which at the end reaches the historic peak of Mount Samat in the town of Pilar, Province of Bataan.
A prize pool of over PhP 1 million worth of cash prizes awaits winners. PhP 50,000 is at stake for the top finishers of all Elite professional categories for both men and women. Just imagine, 6 all-expense-paid trips to London will be given away, including two for the grand winners of the men and women Elite Criterium in McKinley West, two for the men and women Professional Road Race winners in Subic. An additional two trips will also be raffled off during the Bike Community Days. All participants of the event will also get limited-edition PRUride PH 2018 jerseys and all finishers will be receiving medals.
PRUride PH 2018 is held in partnership with Integrated Cycling Federation of the Philippines, Subic Bay Metropolitan Authority, National Bicycle Organization, and the local government unit of the Province of Bataan. Learn more about the event and register by logging on to http://www.prulifeuk.com.ph/ http://pruride.ph.
Photos from: prudentialridelondon.co.uk, Instagram.com/cathouellette16, Instagram.com/corynrivera and press launch photography by the author