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This Wellness Brand from New York Will Take Your Self-Care Game Up a Notch

Purism’s Palo Santo and Clean Beauty lines will have you reaching out for their products every time you’re in need of some luxurious indulgence.

Self-care routines have now expanded into something bigger than just routines—our efforts to indulge ourselves in some additional TLC is becoming more and more popular. Beyond the monthly spa appointments or daily skincare habits, we’re now adding more steps in order to give our weary minds and bodies that much-needed boost. For instance, adding a layer of scent to fill our nostrils with a wonderful fragrance even when we’re just reading a book at our bedside, or perhaps a drop of face oil for extra hydration while we sleep. This is what the new beauty and wellness brand-on-the-block has come for.


Hailing from New York City, Purism makes its official debut in the Philippines as they now take over e-commerce platforms, carrying their most sought-after line of products that helps us achieve holistic wellness. Previously exclusive in Okada Manila’s The Retreat Spa and Sole Retreat spa, the brand is now reaching out to more people with a promise of an elevated self-care experience.

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Founders Becs Domingo and Dr. Jeanne Damian are elated to finally bring the brand to our country, especially with the growing demand for therapeutic and holistic wellbeing. Clean and sustainable while being safe and effective, the brand champions on offering affordable and accessible sources of physical, mental and spiritual wellness, and clean beauty.


Their pioneer range is called the Palo Santo Wellness Line, which features Purism’s hero ingredient, the Palo Santo. The trees where the ingredient is sourced are sustainably sourced, harvested after naturally dying. It’s also a proven health solution, being a staple of integrated medicine in Latin and Central America.

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Begin your luxurious road to wellness with the brand’s Palo Santo Massage & Body Oil, a multi-functional oil that nourishes, moisturizes and revitalizes skin, and restores tired and aching body, muscles and joints. Following a satisfying body care, cloak yourself with smells that take the negative energy away using the Palo Santo Wood Sticks as well as the Palo Santo Sacred Mist. For relaxation on the go, the Palo Santo Relief Roll-on can be easily slipped in your bag for easy access to body pain, muscle ache, soreness, headache, and stress relief!

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Go a step further by addressing your beauty concerns as well. Purism’s Clean Beauty line is simple and straight-forward, yet bearing the same effective and holistic approach. The Amazing Glow Beauty Oil boasts of a powerhouse of ingredients, including Pomegranate Oil, Rosehip Oil, Grapeseed Oil, Rose Oil, Clary Sage Oil, Rose Oil, Frankincense Oil, Squalane, Tocopherol and Fractionated Coconut Oil—promising hydrating and anti-aging benefits to skin. It also can be used for the tresses!


Meanwhile, their Crowning Glory Hair Mask can be used as a daily hair conditioner or a weekly mane treatment! Its star ingredient, the Shikakai Fruit Extract, combined with other natural oils, guarantees good hair days and soft, smooth, and shiny strands.


Ready to take your self-care game up a notch? Pamper yourself to the fullest with Purism’s game-changing treats!


Purism is available at Okada Manila and on Shopee, Lazada, and their website.


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