Maria Katrina Paras

Georgina Wilson Sunnies Face Financial Times Live HK

Article (news)

Last night, our very own Filipina entrepreneur/model/iconic beauty <a href="https://www.instagram.com/ilovegeorgina" rel="noopener noreferrer" target="_blank">Georgina Wilson</a>, represented Filipino beauty and <a href="https://www.instagram.com/sunniesface" rel="noopener noreferrer" target="_blank">Sunnies Face</a> at the Financial Times Luxury Summit Asia Edition in Hong Kong. Clad in a fiery red Ferragamo mini trench coat dress and a matching Sunnies Fluffmatte lipstick in Major, the stunner served visuals and dropped bars. <div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761139090371Georgina Wilson 1.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/>@ilovegeorginaGeorgina spoke alongside other beauty entrepreneurs like <a href="https://www.instagram.com/ireneisgood" rel="noopener noreferrer" target="_blank">Irene Kim</a> for Financial Times Live&#x27;s &quot;The Rise of Asian Beauty&quot; talk—discussing the rising demand for not just Korean, but Filipino beauty around the world as well. This has been observed with the rise of the international fame of Sunnies Face. </div>&quot;I wanted to mention that the reason why we created the brand is because we wanted to create the perfect product, in the perfect packaging.&quot; True to Sunnies Face fashion, through the years, the brand has offered beauty &quot;objects&quot; that deserve more than just a spot in your vanity or your kit—they deserve to be displayed and shown off.<div> <img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761140205391Sunnies Face.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/>Sunnies Face Blush On, Glow On, and Sculpt On&quot;Sometimes when I look at our Blush, or any of our objects, I just love displaying them. We kind of understood that the consumer wanted to see, they want a formula that they love, but they wanted it in a packaging that resonated with them&quot;, she shares. </div>13 years ago, when Georgina started Sunnies Face with partners Bea Soriano-Dee and Eric Dee, Martine Cajucom, and Jessica Wilson, they didn&#x27;t know how big a brand it would eventually become. Up to this day, selling millions of products a decade and more after, Georgina admits to feeling valid qualms when it comes to selling the brand to a bigger investor. &quot;Like any founder, we think, &#x27;I&#x27;m just getting started. Like, a decade in, I&#x27;m just getting started. There&#x27;s a lot more that we want to do. And if we find the right partner, then why not? But for now, I think that independence is exactly what brings the beauty of the brand.&quot; &quot;I think there&#x27;s a sincerity and an honesty that comes with our products because we&#x27;re not forced by anyone to do anything.&quot;<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761141192998Georgina Wilson 4.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/>Georgina with her Fluffmatte lippie in Major<img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761142900533Georgina Wilson 2.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/>@ilovegeorginaAs huge Sunnies Face fans, we have to applaud this homegrown brand for its principles and the proudly Filipino product they&#x27;ve created for the world to see, admire, and consume. And we have Miss Wilson to thank for once again uplifting the Philippine beauty industry on the global stage, one lipstick swipe and smart quip at a time. </div>

Georgina Wilson speaks up about the demand for local brands in the international market

Georgina Wilson speaks up about the demand for local brands in the international market

Sunnies Face' Georgina Wilson Represents F-Beauty at Financial Times Live in Hong Kong

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Sunnies Face' Georgina Wilson Represents F-Beauty at Financial Times Live in Hong Kong

Kate Paras-Santiago

Published Oct 21, 2025 10:00 PM PHT

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Updated Oct 22, 2025 10:41 PM PHT

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Beauty

Georgina Wilson

Sunnies Face

Financial Times Live Hong Kong

Financial Times Luxury Summit Asia Edition

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