Maria Katrina Paras

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Dove Serums Lab Experience

<p>All roads led to the first leg of <strong>Dove Serums Lab</strong>, an exciting pop-up experience with multiple activities in one! Mall-goers at the UP Town Center in Katipunan had an exclusive firsthand visit to the pop-up, where they got to learn about underarm skincare straight from the experts, browse and shop the wide range of Dove deo products, take cute photo booth pictures with friends, do creative flatlays, and take home exclusive Dove merch!</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766365756314BEAUTY BANNERS.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Dove Serums Lab in partnership with METRO</span></span></span></div><div><br/></div><div><strong>A Consult with the Skincare Experts</strong></div><p>Did you know that your underarms need TLC, too? The skin experts say so! Licensed derms and docs were present at the Dove Serums Lab booth to give free consultations to guests who had underarm skin concerns or were simply curious about why their underarm skin matters, just the way the rest of their skin does.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1765969122045Dove Serums Lab 2.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Guests got to have a free underarm skin consult</span></span></span></div><p>In case you weren’t aware, our underarm skin is very thin and sensitive, and is subject to daily moisture, bacteria, and even friction. Factors like weather, fabrics, diet, and products affect this part of our bodies, so it’s important to be aware of the causes, in case there are issues like damaged skin, chicken skin, dark spots, or sensitive skin.</p><div><br/></div><div><br/></div><div><strong>Shop the Dove Deo Serum Line</strong></div><p>After the one-on-one consultation with the in-house dermatologist, customers got the chance to remedy their underarm skin issue by browsing the extensive Dove Deo line right inside the pop-up.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768197764289Dove Serums Lab 3.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">What’s your underarm skin concern?</span></span></span>A dedicated space was made for each underarm skincare concern: Sensitive Skin, Chicken Skin, Dark Spots, and Damaged Skin. The <strong>Dove Radiant + Care</strong> line of Deodorant Serums was made available for easy browsing and shopping, thanks to Southstar Drug.</div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768197941127Sensitive Skin.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner" spellcheck="false">SENSITIVE SKIN? Use the variant with 3% Niacinamide + Pro-Ceramides. Hypoallergenic, no parabens, no ethyl alcohol.</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768198019046Chicken Skin.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">CHICKEN SKIN? Use the variant with 3% Niacinamide + Omega6. It smoothens chicken skin for radiant and smooth underarms.</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768198072648Dark Marks.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">DARK MARKS? Use the variant with 3% Niacinamide + Vit. C and E. It reduces dark marks for radiant and even-toned underarms.</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768198106109Damaged Skin.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">DAMAGED SKIN? Use the variant with 3% Niacinamide + Vegan Collagen. It helps reverse underarm damage for radiant and nourished underarms.</span></span></span></div><div><br/></div><div><br/></div><div><strong>Capture the Moment</strong></div><p>After purchasing at least two products, guests had special access to the FunkyFoto photo booth. This is where they got to customize their photos’ layout, filters, and pose for the camera! In this digital age, photo booth nostalgia is so trendy that we simply knew we had to experience this for ourselves.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768198196210Dove Serums Lab 5.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Clockwise: The Dove Serums Lab photo booth; beauty influencer Raine Antonio, Metro.Style Editor-in-Chief Geolette Esguerra, Funkyphoto photo booth printouts</span></span></span></div><div><br/></div><div><strong>Get Creative and Curate Your Flatlay!</strong></div><p>What’s a shopping spree without the haul video or the flatlay? The Dove Serums Lab pop-up had a space especially dedicated to creating flatlays with photos and products! Each guest had the chance to let their creative juices flow and style their own photos and post them on social media!</p><div><br/><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768198233389Dove Serums Lab 6.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">L to R: Metro.Style Beauty &amp; Wellness Editor Kate Paras-Santiago enjoyed her photo booth and flatlay experience; Makeup artist and beauty influencer Jasmin Lao enjoyed styling her flatlay</span></span></span></div><div><br/></div><div><strong>Going Home with Dove Merch</strong></div><p>After the fun and creative session at the photo booth and the flatlay area, guests were encouraged to post their photos online to share the exciting experience and invite their friends to come and visit. After all the activities, the guests got to choose their very own freebie—a roomy tote bag in teal/pink/lavender, or a super cute white washbag, perfect for keeping your skincare and makeup products.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1765969315649Dove Serums Lab 9.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Doctor and lifestyle influencer Kara Gozali, M.D., loved her lavender Dove tote!</span></span></span></div><div><br/></div><div><strong>Popping Up in 2026</strong></div><p>If you weren’t able to join this exciting pop-up, don’t fret! The Dove Serums Lab is coming back for its second leg at the <strong>Ground Floor, Entertainment Mall, SM Mall of Asia (near Krispy Kreme entrance, in front of Sports Central), on January 17-18, Saturday and Sunday</strong>! Learn valuable insights from the experts, discover and shop the Dove Radiant + Care Deodorant Serums line, snap some cute photos to keep, get creative, and go home with the goodies! See you there!</p>

<p>This is where underarm skincare meets science! Missed it? Head to SM Mall of Asia on Jan 17-18, 2026!</p>

This is where underarm skincare meets science! Missed it? Head to SM Mall of Asia on Jan 17-18, 2026!

Dove Serums Lab: The Deo Brand’s Pop-Up Experience You Wouldn’t Want to Miss

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Dove Serums Lab: The Deo Brand’s Pop-Up Experience You Wouldn’t Want to Miss

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Published December 22, 2025 09:00 AM PHT

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Updated January 12, 2026 10:25 PM PHT

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