Maria Katrina Paras

Metro Style Rustan's Beauty Addict 2025 Decoded

Article (news)

<p>When it comes to setting the gold standard for luxury beauty experiences in the country, <strong>Rustan&rsquo;s</strong> has always been ahead of the curve. This year, the department store&rsquo;s highly anticipated <strong>Rustan&#39;s Beauty Addict&nbsp;</strong>celebration marked its 13th anniversary with a bold theme that fused luxury with technology.&nbsp;</p><p>Dubbed <strong>Beauty Addict: Decoded</strong>, the affair unfolded on September 13, 2025, at Rustan&rsquo;s Makati, transforming the iconic Beauty Hall into a futuristic dreamscape of light, artistry, innovation, and indulgence that showcases premium brands and lures guests to unlock the codes of beauty itself.&nbsp;</p><div><br></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1758540593969Metro Style Rustan's Beauty Addict Decoded.jpg" style="width: 700px;" class="fr-fic fr-dib fr-rounded"></div><div><br></div><p>For more than a decade, Beauty Addict has always served as the ultimate calendar highlight for beauty enthusiasts, industry insiders, and loyal patrons to celebrate their passion for skincare, makeup, and all things beautiful. But 2025&rsquo;s edition raised the bar even higher as it delivers more than just a night of beauty, rather a multi-touch tour into the future of self-expression.</p><div><br></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-1" src="https://www.instagram.com/reel/DOgAs8KEuQ1/embed/?cr=1&v=14&wp=540&rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&rp=%2F#%7B%22ci%22%3A1%2C%22os%22%3A35928717.5%7D" allowtransparency="true" allowfullscreen="true" frameborder="0" height="857" data-instgrm-payload-id="instagram-media-payload-1" scrolling="no" style="background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br></div><div><strong></strong><strong>A Portal Into the Future</strong></div><p>Instead of the usual retail floor, The Beauty Hall came alive as a multi-sensory playground with reflective surfaces and curated zones like a cosmic walk of discovery. Exploring what the future of beauty looks like, feels like, and yes&mdash;sounds like, the night&rsquo;s aura switched to a dazzling tech-inspired universe shimmered with neon circuitry, holographic textures, and sleek ultramodern aesthetics.</p><p>In today&rsquo;s digital age, no lifestyle experience is complete without a perfectly lit photo space, and Rustan&rsquo;s knows exactly what to deliver! With its dimensional lighting creating a striking and glowing portal, guests struck their best poses against luminous backdrops of clean lines and soft glows&mdash;snaps that were as worthy of Instagram feeds as they were of glossy magazine spreads.</p><div><br></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1758540720311Beauty Addict Decoded (1).jpg" style="width: 500px;" class="fr-fic fr-dib fr-rounded"></div><div><br></div><p>Say beauty is best celebrated with music, the beats of the night were every bit as electric as the visuals. In Rustan&rsquo;s Makati, <strong>DJ Xiro</strong> set the tone with his signature mixes before handing the decks to <strong>KATDJ</strong> who amped up the energy until late with a high-octane set that turned the Beauty Hall into a dance floor.</p><p>Across the city, the thrill rippled outward: <strong>DJ Dimples</strong> brought a playful vibe to Rustan&rsquo;s Alabang, while <strong>DJ Yanniquinn</strong> filled Rustan&rsquo;s Shangri-La with a vibrant soundtrack that matched the event&rsquo;s spirited atmosphere.&nbsp;</p><p>Expanding the entertainment across multiple stores, Rustan&rsquo;s makes the party truly nationwide in spirit, with each Beauty Addict member and beauty junkie finding their own corner of music, style, and joy.</p><div><br></div><div><strong>Unlocking the Codes of Beauty</strong></div><p>One thing Beauty Addict devotees know too well: the event is not only about immersive experiences but also exclusive rewards! Over the years, Rustan&rsquo;s has built a reputation for delivering perks that feel indulgent and personal, and this year&rsquo;s edition was no exception. The 2025 celebration is still a treasure trove of savings, gifts, and exclusive privileges designed to surprise and delight far beyond a single night.</p><p>The celebration kicked off with one-day-only perks on September 13. That day, guests &nbsp;enjoyed up to 20% off from participating beauty brands, making it the perfect time to splurge on cult favorites or discover new obsessions and hidden gems. Early risers got first dibs: from 10 AM to 12 noon, members who shopped at Rustan&rsquo;s Makati scored a Gentle Express Facial voucher from Face Sculpt&mdash;giving their beauty haul a little bonus pampering session.</p><p>To sweeten the deal, the Unlock Php 200 Early Promo rewarded morning shoppers with a welcome voucher, while those with larger shopping bags got even more value. With a minimum spend of Php 10,000, Beauty Addict members scored a Php 1,000 OFF stackable discount, which could be combined with other brand promos for maximum savings.</p><p>Even those shopping from home weren&rsquo;t left out as online shoppers got to unlock exclusive deals with the special event-day promo code BeautyAddictUnlocked1000, a proof that indulgence can be as easy as a click. Of course, there was the welcome signature gift everyone wanted: Rustan&rsquo;s Beauty Addict Metal Gua Sha Face Tool, a chic little gem designed to sculpt, soothe, and energize the skin.</p><div><br></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1758540792852Beauty Addict Decoded (4).jpg" style="width: 500px;" class="fr-fic fr-dib fr-rounded"></div><div><br></div><p>Beyond discounts and gifts, Rustan&rsquo;s, for the Beauty Addict: Decoded, also leans into customization this year, letting members curate and customize their own beauty experience. Through the Build Your Own Beauty Kit activity, those who spend Php 2,000 could bring home a limited-edition Lippy pouch, filled with four minis of their choice. It is a perk and a playful hands-on experience to define your own beauty essentials, tailored to your taste. After all, beauty is never one-sized-fits-all.</p><p>The event also spotlighted Rustan&rsquo;s Beauty Addict loyalty program, a community that has become synonymous with exclusive access and rewarding experiences. On the big day, anyone who shops at Rustan&rsquo;s Beauty Source automatically earns a complimentary membership. Those who spend over Php 1,000 can instantly enjoy a x10 points multiplier, amplifying the value of their buys. Even app users have reasons to celebrate: new members can instantly earn +100 points, while existing members who update their information receive bonus points.&nbsp;</p><p>Whether you are a longtime member of Beauty Addict or a curious newcomer, the event makes sure every step of the journey comes with privileges worth decoding.</p><div><strong><br></strong></div><div><strong>Beyond the Launch: Decoding What&rsquo;s Next for Beauty Addict Members</strong></div><p>What sets Beauty Addict apart from other beauty events is that it never stops at just one glamorous evening. The 2025 edition extended into a month-long series of rewards both in-store and online that&rsquo;ll ensure that members can continue the experience and keep the energy alive.</p><p>From <strong>September 14 to 30</strong>, members enjoyed a x5 points multiplier on their purchases. Big spenders were even pampered generously: purchases worth Php 30,000 and up from <strong>September 1 to October 31&nbsp;</strong>came with a pair of Audio-Technica wireless earbuds, a chic merging of beauty and sound.&nbsp;</p><p>What&rsquo;s making it even more enticing is that for every Php 5,000 spent from <strong>September 1 to November 30</strong> earns shoppers an e-raffle entry to <strong>Tokyo in Technicolor</strong>, an extravagant giveaway in the Beauty Addict 13-year history. The grand prize? A luxury four-day, three-night stay in Tokyo for two, complete with roundtrip business class flights courtesy of All Nippon Airways. Second prize is a jaw-dropping Php 100,000 shopping spree at Rustan&rsquo;s Beauty Source, while third place winner will bring home gadgets like the Shark FlexStyle Full Package (HD440SL) and a Meta Quest 3 (512GB).</p><div><br></div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-3" src="https://www.instagram.com/p/DOnZrqkCeBD/embed/captioned/?cr=1&v=14&wp=540&rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&rp=%2F#%7B%22ci%22%3A3%2C%22os%22%3A36227058.099999994%7D" allowtransparency="true" allowfullscreen="true" frameborder="0" height="816" data-instgrm-payload-id="instagram-media-payload-3" scrolling="no" style="background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;"></iframe><script async="" src="//www.instagram.com/embed.js"></script><div><br></div><p>For those who preferred shopping closer to home, Rustan&rsquo;s rolled out thoughtful perks as well. Online shoppers can enjoy free weekend delivery throughout the month of September via the Beauty Delivered Free offer, while in-store purchases could be personalized through Custom Beauty On Us, a complimentary customization service available on September 13 at Rustan&rsquo;s Makati and September 27 at Rustan&rsquo;s Alabang. These touches mark the Beauty Addict journey and indulgence continuing long after the final beat dropped.</p><p>Start your journey with Rustan&rsquo;s Beauty Addict now by registering <a href="http://bit.ly/BeautyAddictEventDecoded" rel="noopener noreferrer" target="_blank">here</a> and get ready to immerse yourself in an experience like no other! You may also visit their <a href="https://rustans-thebeautysource.com/" rel="noopener noreferrer" target="_blank">official website</a>, join the <a href="http://bit.ly/RTBSonViber" rel="noopener noreferrer" target="_blank">RBS Viber Community</a> to get live updates, or follow @RustansBeautySource on Facebook, Instagram, and TikTok for all the latest announcements.&nbsp;</p>

<p>Rustan’s Beauty Addict toasts 13 iconic years with a futuristic tech-inspired celebration of beauty, experiences, and exclusive perks and rewards!</p>

Rustan’s Beauty Addict toasts 13 iconic years with a futuristic tech-inspired celebration of beauty, experiences, and exclusive perks and rewards!

Rustan’s Beauty Addict Marks Its 13th Year with Beauty Addict: Decoded Event

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Rustan’s Beauty Addict Marks Its 13th Year with Beauty Addict: Decoded Event

Leigh Sofia Lazo

Published September 22, 2025 07:00 PM PHT

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Updated September 22, 2025 07:38 PM PHT

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Rustan's Beauty Addict DECODED

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