Maria Katrina Paras

Article (news)

Filipino Beauty Brand Collabs 2025

<p>As we look forward to the new year ahead, we’re taking one more look at the year that has been in beauty. One of the things 2025 will be remembered for is its iconic collaborations. We saw a lot of exciting partnerships forged last year between brands and a spectrum of collaborators—from professional makeup artists to creatives and creators.</p><p>Read on to reminisce about one of the most exciting years in Filipino Beauty with some of its most iconic collabs, and don’t miss our 2026 beauty collab predictions at the end.</p><div><br/></div><div><strong>blk Cosmetics x Bretman Rock</strong></div><p>Arguably the baddest beauty drop this year, internet superstar and one of the OG YouTube makeup gurus, Bretman Rock, finally had his first-ever beauty collection with a Filipino beauty brand! The Fresh makeup line with blk included a multi-purpose Glossy Serum Stick, Creamy All Over Paint in five shades made for summer, a Cooling Primer Stick, and a Radiant Glow Filter in three bronzing shades. The collection is truly a fitting homage to Bretman’s signature makeup look.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767671936890blk x Bretman Rock.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">blk Cosmetics x Bretman Rock</span></span></span></div><div><br/></div><div><strong>Dala Global x Toni Sia</strong></div><p>The lovechild of Dala and Toni Sia, the Face Architect collection was undeniably one of the most anticipated and talked about brush set launch of 2025. The 9-piece collection included a Flawless Base Set and Blushed and Bronzed Set that promised to deliver artistry without compromise.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767672199228dala global x toni sia.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">Dala Global x Toni Sia</span></span></span></div><div><br/></div><div><strong>Faboulash x Jelly Eugenio Eyeliners</strong></div><p>For their first makeup product beyond lashes, Faboulash created a 4-piece collection with master makeup artist, Jelly Eugenio. The collection included Ultra-fine liquid eyeliners in ink black and perfect Brown and Gel pencil eyeliners in velvet black and cocoa smoke.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767672363390faboulash x jelly eugenio.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">Faboulash x Jelly Eugenio Eyeliners</span></span></span></div><div><br/></div><div><strong>Lovely Causemetics x Barbie</strong></div><p>Lovely Causemetics celebrated a milestone this year with the debut of their first brand collaboration, and it just so happens to be with someone major: Barbie! This marked the legendary Mattel doll’s first official collaboration with a Filipino beauty brand. The collection, of course, had a lot of pink in it, just in different forms: in cream blushes, water glow tints, and there were even some lovely highlighters.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767672460868Barbie x Lauvley Cosmetics.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">Barbie x Lovely Causmetics</span></span></span></div><div><br/></div><div><strong>Fresh x Teree Daisuke</strong></div><p>For a very <em>kyeopta</em> collection, Fresh partnered up with their beauty chingu, TikTok star, Teree! This Fresh K-Beautylab line had all the essentials for a complete beauty look, from base to lips, cheeks, and brows. </p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/C7VkeAkBhbv/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A3716632.1999999997%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="1077" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><div><br/></div><div><strong>Happy Skin x Maris Racal</strong></div><p>Along with the introduction of new shades for the big comeback of Happy Skin’s best-selling Lip Mallow Tint came a fresh new face for the brand: Maris Racal. Happy Skin partnered up with the actress-singer who showed a more vulnerable side of herself for the campaign. The two are connected by their mutual story of growth, and the brand resonates with real journeys.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/reel/DJBs7afxz3l/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A3779416.6999999997%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="1059" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><div><br/></div><div><strong>blk Cosmetics x Rei Geimar</strong></div><p>blk tapped YouTube and TikTok darling, Rei Germar, for a collection that featured travel-friendly minis in box sets called the Love Locked set, Dream State set, and Active Radiance set. These sets celebrated the different facets of their muse.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767672866308SnapInsta.to_530210018_18384014749193011_4084659625126149628_n.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">blk Cosmetics x Rei Germar</span></span></span></div><div><br/></div><div><br/></div><div><strong>ISSY x Atomic World</strong></div><p>In one of the most fun launches of the year, ISSY and Atomic World linked up to launch the former’s latest makeup drop, complete with the most kawaii limited edition merch from the latter! The Makati pop-up at Atomic World’s boutique housed the Crème Cheek Sticks collection, created to build your cheek wardrobe. It had four categories: Flush, Heat, Shadow, and Glass.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767673069911issy x atomic world.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">ISSY x Atomic World</span></span></span></div><div><strong><br/></strong></div><div><strong>MAC x Jelly Eugenio</strong></div><p>For National Lipstick Day, MAC and Jelly Eugenio came together for the MAC x Jelly Lip Kit. Inside the kit, you’ll find a trio of lip products that shape, shade, and texture. It features the MAC Lip Pencil in Cool Spice, M·A·Cximal Silky Matte Lipstick in Velvet Teddy, and Squirt Plumping Gloss Stick in Lowercut.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767673155998mac x jelly.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">MAC x Jelly Eugenio </span></span></span></div><div><br/></div><div><strong>Strokes x Emman Concepcion</strong></div><p>Strokes Cosmetics is no stranger to creating industry expert-backed products, as the one who holds the helm of their brand, founder and CEO, Momoi Supe, is a beauty veteran. So when it came time to make the ultimate brush care essential that will no doubt be useful to professional makeup artists and beauty lovers, the brand collaborated with pro mua, Emman Concepcion. The product came in two sizes: the 60ml travel-sized spray for a quick, on-the-go brush refresh and a 300ml container for a more thorough clean.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767673308511Emman Concepcion x Strokes.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">Emman Concepcion x Strokes</span></span></span></div><div><br/></div><div><strong>The Artist Edit: Faboulash Bespoke x Jelly Eugenio, Anthea Bueno, and Mark Qua</strong></div><p>Three of the best in the business shared their years of expertise to develop Faboulash’s first Bespoke collection. Professional makeup artists Jelly Eugenio, Anthea Bueno, and Mark Qua worked on a few projects in 2025, which included their very successful 003 and 004 Full Spectrum Masterclass and debuting their own lash clusters with Faboulash that represented their signature makeup styles!</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767673389330Faboulash x Jelly Anthea Mark.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">Faboulash x Jelly Eugenio, Anthea Bueno, Mark Qua</span></span></span></div><div><br/></div><div><strong>The Muse Edit: Faboulash Bespoke x Marj Maroket, Lierge Perey, and Jocelyn Yang</strong></div><p>Three muses, three different lash clusters. Faboulash partnered with beauty influencers and TikTok stars Marj Maroket, Lierge Perey, and Jocelyn Yang for their second Bespoke collection. Meant to elevate your lash wardrobe, these styles can be paired with any look you’re going for, whether it’s douyin, flirty, or glam.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-4" src="https://www.instagram.com/reel/DRhGswxEQMG/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A4%2C%22os%22%3A4569412.600000001%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="999" data-instgrm-payload-id="instagram-media-payload-4" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><div><br/></div><div><strong>Vice Cosmetics x Jelly 2</strong></div><p>With the success of the first Vice x Jelly, it was a delight for beauty lovers when a sophomore collection was launched in 2025. Just like the first limited edition collection, the collab featured a number of key makeup products, with the Pretty Fresh Filter Palette being the star of the show and not just one but two brush sets. Everything about the launch and the product development was made closely with Jelly. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767673588490Vice x Jelly 2.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">Vice Cosmetics x Jelly 2</span></span></span></div><div><br/></div><div><strong>SOLA x Jelly Eugenio</strong></div><p>2025 was the year of Jelly collabs, and we were just living in it as the makeup artist came out with a fifth brand collaboration in a single calendar year with his Vitamin C line collection with SOLA! The Juicy Jelly Vitamin C Makeup Removing Wipes and Dew It Fresh Vitamin C Hydrating Mist are both powered by skin-loving ingredients and were made to help you achieve the coveted ‘Jelly Eugenio filter’. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767673814269Sola x Jelly.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">Sola Beauty x Jelly Eugenio</span></span></span></div><div><br/></div><div><strong>Vice Cosmetics x Lierge Perey</strong></div><p>Siri, play 3 Strikes by Terror Jr.! This iconic collaboration, complete with its own trending theme song, is the culmination of the Lierge effect. Vice Cosmetics found its perfect muse in the Gen-Z TikTok beauty it girl and created the Perfect Kizz Velvet collection. It included two lip items: the Velvet Blur (diffused lip shapers) and Velvet Soft (diffused lip bullets) in 9 shades each, made to flatter a variety of skin tones.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px;display:block" width="600"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1767673966929Vice x Lierge.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded" width="600"/><span class="fr-inner">Vice Cosmetics x Lierge Perey</span></span></span></div><div><br/></div><p>As for our <strong>2026 beauty collab predictions</strong>, we’re running it down:</p><p>1. Filipino beauty brands will continue to seek the guidance and expertise of <strong>professional makeup artists</strong> to create high-performing and best-selling collections. </p><div><br/></div><p>2. A collab you didn’t know you wanted, but you’ll most likely get in 2026? <strong>F&amp;B in beauty</strong>. Makeup has always been inspired by food and drinks, and in 2026, we’re predicting that beauty brands will turn the tables and come out with their own makeup-inspired food and beverage. Brands like blk Cosmetics and ISSY have already shown signs of curiosity in crossing that threshold with blk cafe and ISSY’s exclusive Baker on East flavors during their ISSY x Atomic World pop-up launch. We’re so ready for some delectable launches!</p><div><br/></div><p>3. We also predict that more F-Beauty brands will dip their toes in the <strong>world of fragrance</strong>, seeing as ISSY, Lucky Beauty, Chu Chu Beauty, and blk Cosmetics’ scent launches have been successful. We’re especially looking forward to brands collaborating with more fragrance content creators this year!</p><div><br/></div><p>4. Shoppers will be more<strong> intentional </strong>with their beauty purchases. It’s hard to imagine a beauty landscape away from the <em>budol </em>culture, but people have been showing signs of consumer fatigue. </p><p>We predict that brands will be more meticulous with their launches, particularly partnerships, and not just launch for the sake of launching. Brands will be more mindful of the creators and creatives they partner with, not just seeking a relationship based on popularity, but if their values align with the brand.</p><div><br/></div><p>5. 2026 might just be the year of the <strong>brushes</strong>! With the success of Marj Maroket’s brush collaboration with Happy Skin in 2024 and Vice x Jelly 2 and Dala x Toni Sia’s respective brush lines in 2025 flying off the (internet) shelves, it proves that people are paying attention to beauty beyond makeup. It seems like buyers are more than willing to take the extra step of spending on tools if it means leveling up their makeup game.</p><div><br/></div><p>6. Last but not least, besides maybe some inspiration from the color of the year, Cloud Dancer, beauty will be moving <strong>away from the clean girl aesthetic</strong>. All signs have been pointing to people wanting to shake things up so we predict a bolder, more colorful collaborative year for Filipino beauty in 2026!</p>

<p>The F-Beauty scene served no shortage of collabs to remember</p>

The F-Beauty scene served no shortage of collabs to remember

If 2025's F-Beauty Collabs Were This Good, We Can't Wait for What 2026 Has in Store

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If 2025's F-Beauty Collabs Were This Good, We Can't Wait for What 2026 Has in Store

Chin Ann Obiedo

Published Jan 06, 2026 01:00 PM PHT

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Updated Jan 06, 2026 01:33 PM PHT

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