Maria Katrina Paras

Japanese Skincare Brand Laviejo now in Manila

Article (news)

<p><strong>Red wine</strong> has long been lauded for its health benefits, such as heart-protecting properties, and dare we say—the joy it brings when sipping on a beautifully aged red! But did you know that red wine is something that can be a powerful ingredient for skincare as well? J-Beauty brand <strong>LAVIEJO</strong> (pronounced La-bee-jo)<strong></strong> is here to state its case, and red wine-loving Filipinos should pay attention. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779680321523Japanese Skincare Brand Laviejo now in Manila.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Laviejo</span></span></span></div><p>Recently, at The Blackbird Makati, Laviejo was officially launched to the media, VIPs, and lifestyle and beauty influencers. The venue was transformed into a vineyard and a winery, with fresh grapes available for picking. We got treated to a firsthand look at the brand, with Laviejo principals from Japan present to join in on the festivities. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779680880639Laviejo Philippines 2.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Laviejo launch at The Blackbird Makati</span></span></span><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779680919008Laviejo Philippines.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Laviejo Philippines &amp; TOWAKO Medical Cosmetics</span></span></span></div><p>Laviejo Philippines, headed by <strong>Dr. Pia Mendiola</strong>, was so passionate about sharing how she discovered this brand in Japan years ago, even sharing that she personally loves her red wine, so being able to enjoy it even in skincare is a plus! We spoke with Dr. Pia and asked her even more of our pressing questions about the brand, and why Filipinos will definitely love it.</p><div><br/></div><div><strong>Metro.Style: What sets Laviejo apart from other Japanese skincare brands?</strong></div><p><strong>Dr. Pia Mendiola: </strong>Laviejo is rooted in Japanese precision, but what truly sets it apart is our signature <strong>Red Wine Yeast Extract</strong>—crafted exclusively from <strong>Noto grapes grown in Ishikawa Prefecture</strong> and nourished by the <strong>mineral-rich waters of Mt. Hakusan</strong>. Through an exclusive fermentation and extraction process developed specifically for Laviejo, these grapes are transformed into<strong> a potent source of amino acids, fatty acids, polyphenols, glutathione, and B vitamins—essential components that help support hydration, skin resilience, antioxidant defense, and visible radiance.</strong></p><p>What makes Laviejo different is not simply the ingredient itself, but the discipline behind how it is sourced, formulated, and preserved. It is the fusion of Japanese craftsmanship, scientific integrity, and intentional beauty—designed for women who want skincare that feels both luxurious and deeply effective.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779681893824Laviejo skincare line.jpg" style="width:700px" class="fr-fic fr-dib" width="700"/><span class="fr-inner">The complete Laviejo skincare line</span></span></span></div><div> </div><div><strong>MS: Will Filipinos connect with this? Does it work in a tropical climate?</strong></div><p><strong>DPM: </strong>Absolutely. Laviejo was designed as a complete Japanese skincare ritual—beginning with the Cleansing Gel and Facial Wash to purify without compromising the skin barrier, followed by the Lotion, Essence, and Cream to layer hydration, nourishment, and protection.</p><p>What makes this especially relevant for Filipinos is its adaptability. In tropical climates like the Philippines, where heat, humidity, UV exposure, and pollution all influence skin health, skincare must feel breathable yet effective. Laviejo’s system allows women to personalize how they layer each product depending on their environment and skin’s needs—whether that means lighter hydration during humid days or deeper nourishment when skin feels stressed or dry.</p><p>Rather than offering a one-size-fits-all routine, Laviejo embraces the Japanese philosophy of intentional layering—creating skin that feels clean, balanced, hydrated, and resilient in any climate.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779685211386Laviejo UV Milk.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Laviejo UV Milk</span></span></span></div><div><br/></div><div><strong>MS: What beauty values does Laviejo actually espouse?</strong></div><p><strong>DPM: </strong>Laviejo believes beauty evolves. At our core, we champion <strong>well-aging</strong>—the belief that skincare is <strong>not about chasing youth, but about nurturing skin so it remains radiant, resilient, and refined through every stage of life. </strong>Our philosophy is built on Japanese discipline: <strong>intentional formulation, carefully selected ingredients, and uncompromising standards of quality. </strong>Beyond visible results, Laviejo represents consistency, sophistication, and the quiet confidence that comes from caring for yourself with intention.</p><div><br/></div><div><strong>MS: What else has to happen for this to work?</strong></div><p><strong>DPM: </strong>Laviejo is one part of a larger philosophy. True radiance is holistic—it comes from <strong>both internal wellness and external care. Sleep, nutrition, exercise,  stress management, and skincare all work together.</strong> Laviejo enhances that journey, but intentional living is what allows skincare to truly perform at its highest potential.</p><div><strong><br/></strong></div><div><strong>MS: How do you sell well-aging in a youth-obsessed market?</strong></div><p><strong>DPM: </strong>We believe the conversation around beauty deserves to evolve. <strong>Youth may be idealized, but true beauty is about intention. </strong>Well-aging is rooted in prevention, consistency, and self-respect—the understanding that how you care for your skin today shapes how it reflects your life tomorrow. At Laviejo, we are not selling the illusion of eternal youth; we are championing radiant, healthy skin that looks exceptional at every age.</p><div><br/></div><div><em>Shop Laviejo <a href="https://laviejo.ph" rel="noopener noreferrer" target="_blank">here</a>.</em></div>

Filipinos Will Love This Red Wine-Infused J-Beauty Skincare Brand

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Filipinos Will Love This Red Wine-Infused J-Beauty Skincare Brand

Kate Paras-Santiago

Published May 25, 2026 01:00 PM PHT

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Updated May 25, 2026 01:02 PM PHT

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