Carla Gem Buyo

Asian Stars Lead Top Fashion Influencers At Paris Fashion Week S/S 2026

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In the Spring/Summer 2026 edition of<a href="https://metro.style/fashion/2025/10/6/asian-stars-paris-fashion-week-spring-2026-1630" rel="noopener noreferrer" target="_blank"> Paris Fashion Week</a>, Asian stars cemented their influence with a powerful digital presence, driving online attention beyond the runway. The event generated $500.3 million in Earned Media Value (EMV), and a significant portion of that buzz was fueled by just a few key voices. <div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761189863837559244161_18534913861051065_7382530226553215843_n.jpg" class="fr-fic fr-dib"/>Orm Kornnaphat and Lingling Kwong at Dior S/S 2026</div>Leading the list were Thai actresses Orm Kornnaphat and Lingling Kwong, both of whom attended the Dior show. Orm generated $23.5 million EMV with a remarkable 116.9% engagement rate, while Lingling followed with $21.5 million EMV and 67.7% engagement.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761189913959557728827_18534952702051065_6602180844203784657_n.jpg" class="fr-fic fr-dib"/>Orm Kornnaphat and Lingling Kwong at Dior S/S 2026</div>Trailing closely were Asian music giants: V of BTS, who attended the Celine show and generated $13.1 million EMV (9.4%), followed by Felix of Stray Kids with $10.8 million (5.7%), and Jisoo of Blackpink with $10.4 million EMV and a 2.6% engagement rate.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761189942276561837130_18121914050678755_6739717421998331268_n.jpg" class="fr-fic fr-dib"/>V of BTS for Celine S/S 2026</div>These figures tell a larger story about how fashion is experienced today. Asian stars have turned every appearance into a global spectacle, with online communities magnifying their influence in real time. From front-row appearances to viral outfit moments, their visibility now defines the rhythm of fashion week itself.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761189970759558125706_18316432117266096_1691036950387763276_n.jpg" class="fr-fic fr-dib"/>Jisoo of BLACKPINK at Dior S/S 2026</div>Luxury’s most established names continued to dominate the conversation, with Dior leading at $90.1 million EMV and 5.7% engagement, followed by Louis Vuitton at $48.7 million (2.4%) and Chanel at $42.8 million (2.1%). Much of the buzz came from creative shifts and memorable presentations. Dior drew attention with a refreshed take on its signature silhouettes, while Louis Vuitton’s show at the Louvre stood out for its theatrical staging and star-studded attendance. Chanel held its influence with a debut that looked ahead while still honoring its past, reinforcing why these brands remain cornerstones of fashion week.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761190006018558786846_17947209330025340_2706094145955483432_n.jpg" class="fr-fic fr-dib"/>Felix of Stray Kids for Louis Vuitton S/S 2026</div>Fashion may once have been judged by design alone, but today its impact is measured by influence and cultural reach. At Paris Fashion Week SS26, Asian stars proved they are no longer just front-row guests. They are the pulse that keeps global fashion moving.

With $500.3M in EMV, Asian icons top the charts once more

With $500.3M in EMV, Asian icons top the charts once more

Are Asian Fashion Stars Fully Taking Over Paris Fashion Week? Here's Why

Are Asian Fashion Stars Fully Taking Over Paris Fashion Week? Here's Why

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Are Asian Fashion Stars Fully Taking Over Paris Fashion Week? Here's Why

Ysabella Bautista

Published Oct 24, 2025 03:30 PM PHT

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Updated Oct 24, 2025 03:50 PM PHT

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paris fashion week

asian stars

kpop

thai actresses

runway

jisoo of blackpink

v of bts

felix of stray kids

Orm Kornnaphat and Lingling Kwong

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