Carla Gem Buyo

Why Wang Yibo Is One Of Luxury Fashion's Most Powerful Global Ambassadors

Article (news)

As a man of many hats, it’s impossible not to be charmed by Wang Yibo. Known internationally for dramas like The Untamed, Legend of Fei, War of Faith and films including Hidden Blade and Born To Fly, Yibo has tapped the hearts of many Chinese drama and movie lovers with his impressive acting range. Apart from his on-screen work, he moves easily between entertainment, fashion, and professional motorcycle racing. That crossover appeal gives brands access to audiences beyond the usual celebrity culture.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779176352259484191338_1167248091438110_3382001798685711589_n.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>Wang Yibo at the Chanel Haute Couture Show | Photo from @yibo.w_85 on Instagram</div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779176448099BANNERS (69).png" style="width:960px" class="fr-fic fr-dib" width="960"/>Wang Yibo for Chanel&#x27;s Coco Crush jewelry campaign | Photos from @yibo.w_85 on Instagram</div>His partnership with Chanel marked a significant step in the house’s growing engagement with Chinese male ambassadors. After attending a number of Chanel’s Paris Fashion Week presentations and appearing in beauty and jewelry campaigns, Yibo was officially named a brand ambassador in 2024. His understated approach to dressing mirrors Chanel’s current menswear direction.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779176500681WY LOEWE 2.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Wang Yibo with Loewe creative directors Jack McCollough and Lazaro Hernandez | Photo from @yibo.w_85 on Instagram</div>At Loewe, Yibo aligns naturally with the Spanish brand’s craft-focused vision. He became a global brand ambassador in 2024 after continuously attending Loewe shows and wearing the label during major press appearances. His influence helped strengthen the brand’s visibility across younger Asian luxury consumers, particularly in leather goods and ready-to-wear.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779176579100[image] - 9108851.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Wang Yibo starring at Jimmy Choo&#x27;s most recent campaign | Photo from @yibo.w_85 on Instagram</div>As for another record-breaking feat, Yibo became Jimmy Choo’s first-ever male ambassador in 2024. His strategic position as global ambassador has steadily expanded the label’s influence into menswear. In his most recent campaign, Yibo wears the Diamond Flex Low Top Sneakers, a favorite from the brand ever since.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1779176610082WY LACOSTE 2.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Wang Yibo with Lacoste creative director Pelagia Kolotouros | Photo from @yibo.w_85 on Instagram</div>Apart from his official partnerships, Yibo is also friends with Lacoste, Moncler, and Audi, three of the biggest sports-focus luxury brands in the world. Not to mention, his longtime partnership with Japanese luxury breauty brand Shu Uemura. This only goes to show the influence he wields in the industries he is part of.<div> </div><div>Read more fashion stories on Metro.Style</div>

Why Wang Yibo Is One Of Luxury Fashion's Biggest Global Ambassadors

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Why Wang Yibo Is One Of Luxury Fashion's Biggest Global Ambassadors

Carla Buyo

Published May 20, 2026 11:00 AM PHT

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Updated May 20, 2026 11:18 AM PHT

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