Carla Gem Buyo

From C-Drama to Luxury Icons: 14 Actors Dominating Global Fashion Campaigns

Article (news)

<p>The global brand landscape has been undergoing massive changes, with fashion houses increasingly looking towards Chinese celebrities to represent their global campaigns. Unlike Western celebrity endorsements, Asian endorsements trigger the ‘idol economy’, in which dedicated fanbases make use of real-world purchasing power and drive sales surges at storefronts (whether digital or brick and mortar) within minutes of a drop, just to support their idols. </p><div><br/></div><p>China continues to be the leading market in luxury goods, driven by tech and trend-conscious consumers who view their favorite celebrities as style icons. Here are 14 C-drama male leading luxury fashion brands. </p><div><br/></div><div style="text-align:center"><strong>Xiao Zhan</strong><strong><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912419394Xiao Zhan.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @xz_1991x on Instagram</span></span></span></strong></div><p>Known as China’s “King of Luxury,” <a href="https://metro.style/fashion/2026/3/31/the-asian-heartthrobs-dominating-fashion-right-now-1900" rel="noopener noreferrer" target="_blank">Xiao Zhan</a>’s personal style is effortless and classic, favoring clean-cut tailoring, understated neutrals, and structured silhouettes that pair seamlessly with fine jewelry and watches. He first broke into stardom as the lead in the fantasy hit The Untamed (2019), which solidified his status as an acclaimed leading man, and has since starred in dramas like The Oath of Love (2022), The Longest Promise (2023), Sunshine by My Side (2023), and Legend of Zang Hai (2025). There’s no doubt why he’s become the brand ambassador of many luxurious brands like Gucci, Tod’s, Boucheron, and Zenith, often causing featured items to sell out within hours of their drop. When he was announced as the French high jeweler Boucheron’s Global Brand Ambassador, his hype alone brought 94% year-over-year growth in their Q3 2024 report. </p><div><br/></div><div style="text-align:center"><strong>Wang Yibo</strong><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912513946Wang Yibo.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @yibo.w_85 on Instagram</span></span></span></div><p>As an actor, <a href="https://metro.style/fashion/2026/5/20/wang-yibo-style-crush-luxury-brands-1100" rel="noopener noreferrer" target="_blank">Wang Yibo</a> rose to fame alongside Xiao Zhan as his co-star in The Untamed (2019) and cemented his acting range in Legend of Fei (2020), Luoyang (2021), and War of Faith (2024). But long before this, he was known as a dancer, singer, motorcycle racer, and a member of the Chinese-Korean group UNIQ under YG Entertainment. Despite his cold CEO-like aura, he prefers laid-back edgy prep style that incorporate comfortable silhouettes, and trendy pieces. Wang Yibo holds the rare distinction of being Chanel’s youngest male House Ambassador. He was also named Global Brand Ambassador for Loewe, and became the very first male Global Brand Ambassador in history for Jimmy Choo.</p><div><br/></div><div style="text-align:center"><strong>Zhang Linghe</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912540524Zhang Linghe.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @zhanglinghe_1320 on Instagram</span></span></span></div><p>Shot to viral fame as Chang Heng in Love Between Fairy and Devil (2022), followed by blockbuster lead roles in My Journey to You (2023), Story of Kunning Palace (2023), and The Princess Royal (2024)—it was his role as Marquis Yan Zheng in Pursuit of Jade (2026) that catapulted <a href="https://metro.style/fashion/2026/6/8/zhang-linghe-boyfriend-material-wardrobe-staple-from-bulgari-gucci-puma-shopping-1600" rel="noopener noreferrer" target="_blank">Zhang Linghe</a> to global fame. Leaning into his roles as the handsome male lead, his style is romantic and princely, with tailored suits and luxurious fabrics to accentuate his regal looks. Zhang Linghe was appointed Gucci Brand Ambassador, later expanding to Gucci Beauty, before joining Italian high-jeweler Bvlgari as Brand Ambassador.</p><div><br/></div><div style="text-align:center"><strong>Song Weilong</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912560064Song Weilong.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @songsongswl on Instagram</span></span></span></div><p><a href="https://metro.style/fashion/2026/5/14/song-weilong-shine-on-me-luxury-ambassador-1630" rel="noopener noreferrer" target="_blank">Song Weilong</a> captivated fans on romance dramas like in Find Yourself (2020), and the hit slice-of-life family drama Go Ahead (2020), before continuing his leading streak in Shine on Me (2025). In a bold historic move, Japanese high jeweler Mikimoto named Song Weilong its first-ever global male ambassador, breaking traditions to showcase pearl jewelry on men. He also serves as a prominent face for Gucci and Swiss watch giant Omega. With his mature, suave looks, he carries tailored menswear and statement accessories with a magnetic composure befitting a handsome male lead. </p><div><br/></div><div style="text-align:center"><strong>Bai Jingting</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912578927Bai Jingting.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @baijingting on Instagram</span></span></span></div><p>Bai Jingting is renowned for his sharp intellect on variety shows and critically acclaimed performances in the time-loop thriller You Are My Hero (2021), Reset (2022), New Life Begins (2022), You Are My Hero (2021), and Mobius (2025). Aside from his roles in entertainment, Bai Jingting is a massive sneakerhead, he flawlessly transitions from elevated athletic-street style to red-carpet tailoring unafraid to switch up styles at a moment’s notice. As a fixture in Parisian high fashion, Bai Jingting serves as Brand Ambassador for both Louis Vuitton and French luxury jeweler Cartier. Beyond his luxury appointments, he successfully launched his own coveted lifestyle fashion brand, GOODBAI. </p><div><br/></div><div style="text-align:center"><strong>Dylan Wang</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912603043Dylan Wang.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @dylan_wang_1220 on Instagram</span></span></span></div><p>Dylan Wang made his debut as Dao Ming Si in Meteor Garden (2018) before becoming a global sensation playing Dongfang Qingcang in Love Between Fairy and Devil (2022) and starring in Only For Love (2023). He has a bold, unapologetically charismatic style that embraces vibrant colors, edgy streetwear, and statement outerwear. Officially named House Ambassador for Louis Vuitton, Dylan starred in high-profile global campaigns including the LV x Yayoi Kusama 2023 collection. His endorsement posts routinely set engagement records across global social platforms.</p><div><br/></div><div style="text-align:center"><strong>Chen Zheyuan</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912619747chenzheyuanisssme_1759834837_3738088010333399453_72118521881.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @chenzheyuanisssme on Instagram</span></span></span></div><p>Dubbed internationally as the &quot;ideal boyfriend&quot; with his breakout roles in Our Secret (2021), Hidden Love (2023), and The White Olive Tree (2025), <a href="https://metro.style/fashion/2026/5/13/sexiest-chinese-drama-actors-fashion-zhang-linghe-song-weilong-chen-zheyuan-leo-wu-zhou-yiran-1850" rel="noopener noreferrer" target="_blank">Chen Zheyuan</a> commands a rapidly expanding luxury style. Serving as a front-row fixture at Saint Laurent, he is a Celine Brand Ambassador, and China Brand Ambassador for Swiss watchmaker Piaget. His personal style mirrors his brand relationships focusing on sharp tailoring, tailored leather jackets, and elevated timepieces without losing his youthful and playful personality.</p><div><br/></div><div style="text-align:center"><strong>Deng Wei</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912651224Deng Wei.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @dengw_0226 on Instagram</span></span></span></div><p>Catapulted into popularity with his mesmerizing performances in the fantasy hits Till the End of the Moon (2023) and Lost You Forever (2023), <a href="https://metro.style/fashion/2026/7/14/chinese-actors-with-the-best-off-duty-style-1938" rel="noopener noreferrer" target="_blank">Deng Wei</a> has caught the eye of fans and fashion houses alike. Appointed as a Dior Brand Ambassador and later elevated to Dior Global Beauty Ambassador, his rise within the French luxury house was remarkably swift. Deng Wei’s wardrobe emphasizes fluid silhouettes, soft drapery, and romantic color stories that carry an artistic flair.</p><div><br/></div><div style="text-align:center"><strong>Yang Yang</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912672845yang_0099_1647579778_2796424323863485506_7761125001.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @yang_0099 on Instagram</span></span></span></div><p>A long-reigning titan of C-dramas, famous for mega-hits like Love O2O (2016), The King’s Avatar (2019), and You Are My Glory (2021). As a long-serving Global Brand Ambassador for Valentino, he routinely attends international fashion galas and headlines worldwide seasonal campaigns. On the red carpet, Yang Yang is celebrated for his immaculate posture and poise, making him the perfect canvas for clean-cut Italian tailoring, monochromatic colors, and classic tuxedos.</p><div><br/></div><div style="text-align:center"><strong>Zhou Yiran</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912690085Zhou Yiran.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @zrzrzryyy on Instagram</span></span></span></div><p>Zhou Yiran captured hearts globally with his gentle performance in the youth romance When I Fly Towards You (2023) and solid talent in You Are Desire (2023) and Twelve Letters (2025). The Global Brand Ambassador for French luxury house AMI Paris and a Brand Friend for Gucci, he routinely stars in key seasonal campaigns. His personal style is relaxed and approachable, built around preppy knitwear, tailored overcoats, and effortless Parisian minimalism. </p><div><br/></div><div style="text-align:center"><strong>Ding Yuxi (Ryan Ding)</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912706985Ding Yuxi.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">@dingyuxi_ryan</span></span></span></div><p>After dominating screens with breakout performances in The Romance of Tiger and Rose (2020) and continuing his dramatic momentum through Moonlight (2021) and Love Game in Eastern Fantasy (2024), Ding Yuxi brings dynamic flair to fashion with a preference for black and edgy outfits with the occasional pop of color. Named a Global Brand Ambassador for Versace, he fronted the house’s global campaigns with bold confidence. His personal style is expressive and theatrical, seamlessly carrying Versace’s signature Barocco prints, high-contrast tailoring, and structured leather outerwear. </p><div><br/></div><div style="text-align:center"><strong>Leo Wu</strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912721746Leo Wu.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @leowu1226 on Instagram</span></span></span></div><p>Transitioning seamlessly from child star to a formidable leading man in hit dramas like The Long Ballad (2021), Love Like the Galaxy (2022), and Amidst a Snowstorm of Love (2024), Leo Wu brings a mature, grounded energy to his fashion partnerships. Representing Burberry, Bvlgari, and Loewe where he serves as Global Ambassador, Wu Lei mixes luxury with utility. An avid outdoorsman, his personal style balances rugged outerwear, thoughtful layering, and classic leather craftsmanship.</p><div><br/></div><div style="text-align:center"><strong>Hou Minghao</strong></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912741246Hou Minghao.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @houminghao on Instagram</span></span></span></div><p>Growing his notoriety through dramas like When We Were Young (2018), Back From the Brink (2023), and the hit wuxia series Dashing Youth (2024), Hou Minghao continues to expand his presence in the fashion and beauty space. As the face and Brand Ambassador for Versace Fragrances, he blends youthful aesthetics with high-end sophistication. His personal aesthetic leans athletic yet elevated, effortlessly shifting between casual sporty street style and sleek, tailored glam for campaign appearances.</p><div><br/></div><div><br/></div><div style="text-align:center"><strong>Xu Kai</strong></div><div><strong></strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787912762686Xu Kai.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @sosoalive7 on Instagram</span></span></span></div><div><strong></strong></div><p>Xu Kai shot to stardom with his role as Fuca Fuheng in the hit drama Story of Yanxi Palace (2018) before demonstrating his acting range in other dramas like Arsenal Military Academy (2019), Falling into Your Smile (2021), She and Her Perfect Husband (2022) and Moonlit Reunion (2025). He has an effortlessly suave style, with his wardrobe centering on cool trendy pieces, keeping things casual with subtle luxury looks. Xu Kai serves as a prominent Brand Ambassador for both Fendi and Bvlgari, featuring in seasonal campaigns and representing the houses at global fashion shows. </p><div><br/></div><p>Read more fashion stories on Metro.Style</p>

<p>These Chinese actors are quickly becoming the hottest and most stylish men in the world of fashion!</p>

These Chinese actors are quickly becoming the hottest and most stylish men in the world of fashion!

From C-Drama to Luxury Icons: 14 Actors Dominating Global Fashion Campaigns

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From C-Drama to Luxury Icons: 14 Actors Dominating Global Fashion Campaigns

Ysa Butuhan

Published August 28, 2026 06:00 PM PHT

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Updated August 28, 2026 06:30 PM PHT

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chinese actors

chinese drama

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xiao zhan

Xiao Zhan

Wang Yibo

Zhang Linghe

Song Weilong

Bai Jingting

Dylan Wang

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