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Roger Federer And Rafael Nadal's New Peak With This Louis Vuitton Shoot

See what this new legendary shoot is all about!

Some campaigns become iconic. And some, they become legendary.

Adding to the roster of Louis Vuitton’s legendary moments is their latest Core Values campaign fronted by tennis champions Roger Federer and Rafael Nadal. With the tagline "There are Journeys that turn into Legends," the campaign and its imagery show both athletes on a path to ambition and discovery.


In the campaign lensed by Annie Leibovitz and shot 3,000m high at the Dolomites in Italy, we see the metaphor of dreams and ascension. The two sports stars have always been at the top of their game while remaining friends sharing mutual respect of one another. At the peak, Roger carries with him the classic Monogram Christopher backpack and Rafael with his Monogram Eclipse version—both symbolic of Louis Vuitton’s legacy and style.

“I know how many important icons have been part of this campaign, so for me personally, being part of it is something that I am very proud of, especially sharing it with Roger - he has been my biggest rival and now a close friend today. In my career, I achieved more than I ever dreamt of, so at the end of the day, the legacy in terms of human beings is the most important value,” explains Rafael Nadal.

Behind the scenes of the shoot at th Dolomites, Italy

"It’s a unique opportunity to be working on this campaign with Rafa. How we could be such rivals and then at the end of our careers be beside each other doing this campaign has been very cool. And where we are here today, I think it also embodies everything: at the peak of the mountains. For us it is something meaningful and special,” says Roger Federer.  

Rafael Nadal and Roger Federer at the Dolomites while shooting the Core Values campaign

This campaign is for champions and those on their way to their own personal greatness. This one, like the many other Core Values campaigns in the last 17 years, celebrates Louis Vuitton’s legacy of travel and exceptional and inspirational people. What a welcome for Roger Federer and Rafael Nadal together!

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