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Ferragamo Reintroduces Sleek New Proportions In S/S 2023 Collection

Maximilian Davis upgrades Italian glamour with hints of contemporaneity for his debut collection.

The message at Ferragamo is clear: it’s a new dawn for the Italian luxury brand as bright young designer Maximilian Davis fully takes on the role as creative director of the brand. His newest campaign for the Ferragamo Spring/Summer 2023 collection, aptly titled A New Dawn, shines a spotlight on Davis’ vision for Ferragamo and the new codes he is building for the brand. 

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From hereon-in, the fashion crowd could get used to the Ferragamo red. Spilled across the campaign and incorporated into the new bags of the season, the bright sand red delivered a collection that spoke to the heritage and future of the brand.


Starring the campaign are the three key pieces that first made an impact on the runway. Anchoring the collection is the Wanda bag, reimagined by Davis. Named after Mr. Ferragamo’s wife who was the keeper of the family business, the bag’s ‘80s boxy silhouette reveals juxtaposition of minimalism and futurism. The high shine treatment features Gancio buckles and proportions that are unmistakably Ferragamo. 

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Continuing the narrative of the collection is the Elina sandal. The iconic Gancini becomes a sculpted heel that provides symmetry and structural harmony as translated by Davis. An ultimate must-have!


An archive style from the ‘90s, the bag with Cut-Out has a soft canvas core enclosed in a brushed leather structure with raw cut-out effects. 

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The overall palette of the collection is inspired by a deep fiery sunset. From the orange and red degradé combo to the stark strong look of the optical white, Ferragamo red, and must-have black, this collection is everything you’ll want this summer. 


In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Rustan’s Makati. You can also shop Salvatore Ferragamo online at Trunc.ph and Rustans.com. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.

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