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See All The Hottest Asian Stars At The Gucci Show In Seoul

The Gucci Cruise 2024 show must have been one of the most star-studded shows ever!

The historical Gyeongbokgung Palace in Seoul, South Korea made for a stunning backdrop for the newest Gucci Cruise 2024 show. On the guest list was nothing but the biggest stars from all over Asia and the world. Surprise stunners like IU and Kim Hee-ae were present at the show, clad in their head-to-toe Gucci looks.


The collection was a spectrum of references spanning continents and eras, but most notably reflecting the dialogue between the Italian label and the powerhouse that is South Korea. It’s a multicultural show that’s meant for the everyday life. Modern, fresh, impactful and personal, very much like the South Korean way of dressing up.



The Gucci Cruise ’24 is the first show to take place at the ceremonial courtyard of the 14th century Gyeongbokgung Palace and they made sure to have invited Asian A-listers to the show.


Among those present were Squid Game’s Lee Jung-jaeHometown Cha-Cha-Cha’s Shin Min-ah, and newest to the lineup is New Jeans’ Hanni. Japanese actress Ayaka Miyoshi, Thai actor Gulf Kanawut, and of course our very own Anne Curtis.

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The streetwear influences on the pieces feel brand new and chic, mixing sportswear and deconstruction together. It’d definitely a new era for Gucci and they chose the perfect lineup and location to stamp that statement.


See all of the Asian stars at the Gucci Cruise ’23 in Seoul!



Art by Raff Colmenar

Photo Courtesy of Gucci


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