If you're the kind of person who turns to ice cream for comfort and happens to adore matcha, get ready for a tasty surprise! Magnum, the iconic brand behind the luxurious ice cream creations, just dropped its newest limited edition sensation: Magnum Matcha Crumble.

The launch of Magnum Matcha Crumble

A Taste of True Pleasure

The exclusive launch event was held at Electric Garden in Bonifacio Global City. From the moment you stepped in, you were transported to a Japanese wonderland. Walls and ceilings adorned with greenery portrayed matcha's earthy roots, and decorated mirrors added visual flair to the affair.

Electric Garden in BGC became a lush, matcha-themed space

Mond Gutierrez

It was a night to engage the senses

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The night was all about engaging the senses, and guests were treated to activities like candle making, allowing them to immerse themselves in the scent of matcha. But the pièce de résistance was, of course, the grand reveal of Magnum's Matcha Crumble.

Candle making was just one of the many fun activities

The pleasure of this rich, velvety ice cream

Picture this: rich, velvety matcha ice cream with that unmistakable grassy notes with just the right amount of sweetness, all wrapped up in Magnum's signature thick Belgian chocolate shell. And as if that wasn't enough, they threw in crunchy shortbread crumble pieces for that extra oomph—the promise of a flavor explosion in every bite. Truly, Magnum Matcha Crumble is every matcha lover's dream come true.

Go ahead, have a Magnum Matcha Crumble

Rich matcha ice cream encased in Belgian chocolate... yum!

“Magnum as a brand is always known to be on top of the latest trends. So what’s trending right now? That includes trips to Japan, progressive Japanese culture, matcha-infused drinks, and matcha-infused desserts. So, we had to create our own matcha ice cream,” shares Mond Gutierrez, Magnum Philippines’ Creative Director and Brand Ambassador.

It's more than an ice cream, it's a moment

Living by its tagline, Magnum is more than an ice cream. “Magnum is a brand that’s completely set apart in how it exudes and celebrates pleasure. It creates that little luxurious moment you can easily access and carve out of your day,” adds Mayan Evangelista, Business Manager for Unilever Ice Cream, Out of Home.

Matcha magic

Grab a bar now, it won't be here forever!

Here’s the scoop, though: Magnum Matcha Crumble is not here to stay. It's a limited edition affair, and it's flying off the shelves faster than you can say 'matcha magic.' So, ice cream lovers, don't wait around. Grab a bar, have a bite, and let your taste buds take a trip to Japan. Time is ticking on this limited offer. Say yes to Magnum's Matcha Crumble today.

“Magnum is always about innovation so for sure we’re gonna be bringing out some new flavors that I can’t reveal just yet but coming soon!” adds Mond.

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For more updates on Magnum's latest innovations and all things Magnum Matcha Crumble, visit their website at www.magnumicecream.com/ph and follow them on social media.