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Starbucks Releases 2023 Traditions Collection

Check out the new planner designs plus more!

Every holiday season Starbucks effortlessly brings people together with their highly-anticipated and well-loved Starbucks Traditions collection. But this year, there’s more than just the collections to celebrate, as the brand celebrates 25 years of filling our days with more than just coffee in the Philippines.


#Fillitforward this Holiday

“The holidays are an exciting time for us all at Starbucks, and for our customers who celebrate with us,” shared Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines. 


“For our 25th year celebrations, we pay homage to our partners (employees) and customers who have grown with us and have opened up opportunities to touch the lives of local communities.”


The brand released a series of videos based on real life anecdotes. Each persona represents the communities Starbucks Philippines has built over the years, and where featured partner and customers share how the brand has and continues to fill their days forward.





2023 Starbucks Traditions

Starbucks is proud to showcase their 2023 Starbucks Traditions collection! This year’s collection showcases a sophisticated new look that gives homage to Starbucks’ famous Siren, but with thoughtful details that celebrate the brand’s silver anniversary. Customers have their choice among two (2) limited-edition planners with organizer designs, a classic cold cup, and a durable stainless-steel tumbler.


Perfect to jot down inspiring thoughts and plan your days, the two 2023 Starbucks Traditions Planner with Organizer options come in a premium ring binder notebook format with a matching pen and cover. An ode to the Siren and a visible manifestation of Starbucks Philippines’ 25th anniversary, this year’s edition features a sleek Siren tail design and is available in two elegant colors — Champagne and Black.


The leather cover features both a pocket and pouch to store your files (or Starbucks cards!), and the plush material is accentuated with gold hardware. The ring bind style allows for the Planner with Organizer to be used well beyond 2023. 


Inside, the beautifully illustrated pages feature 12 monthly special artworks highlighting inspiring quotes to help you welcome each month on a great note.

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From November 2, 2022 to January 2, 2023, customers will earn a sticker for every purchase of a Tall, Grande, or Venti handcrafted beverage. One (1) Reward Voucher can automatically be redeemed every eighteen (18) stickers collected. For easy tracking of stickers, opt-in through the Starbucks App and join using an e-Promo Card. 


For those shopping for their Christmas gifts online, here’s some good news.  A registered Starbucks Rewards member with a linked Lazada Philippines account will automatically earn one (1) Reward Voucher on the Starbucks PH app e-Promo card for every P5,000 purchase in a single receipt after 7 days from successful delivery. ​ 


You can collect all four options from this year’s line-up to take good coffee and the holiday cheer wherever you are! Visit starbuckstraditions.ph to learn more.