Maria Katrina Paras

Article (news)

The Beauty Beat May 31 2025

<div><strong>Defy Aging with Pili Ani’s Ageless Concentrate </strong></div><p>As the local skincare brand opens a new chapter, a new and reformulated elixir has been introduced, marking a fresh wave of innovation in the local beauty scene.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748688508893Pili Ani.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded"/></div><p>Recently, Pili Ani welcomed beauty enthusiasts to a brunch gathering to celebrate the reintroduction of a beloved beauty staple: the Pili Ani Ageless Concentrate with Pili and Elemi Oil. This Filipino-owned brand proudly highlights the powerful benefits of its product. Infused with Phyto-Retinol and Vitamin C, this potent beauty bottle is a must-have addition to your nighttime skincare routine.</p><p>During the event, Pili Ani also treated attendees to a lymphatic massage session with The Face Sculpt PH. The insightful demonstration taught guests how to properly reduce water retention using simple hand techniques, empowering them with practical knowledge to gently massage the face whenever bloating occurs. <em>Shop Pili Ani <a href="https://piliani.com.ph/products/pili-ani-ageless-concentrate?srsltid=AfmBOoptSpsv74O5QmdVrBYFw-q5Iqn-_LcHlqNry7jVWYaqxD261qE7" rel="noopener noreferrer" target="_blank">here</a>.</em></p><div><br/></div><div><strong>Local Skincare Brand, Klued’s Newest Cleansing Oil</strong></div><p>Making waves in the local beauty scene, Klued introduces another exciting product that’s sure to thrill beauty enthusiasts and culminate the growing array of skincare products in the country.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748688816516Klued.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded"/></div><p>If you&#x27;re a fan of double cleansing, this one’s a must-have in your vanity! At its first-ever event, Klued launched the “Klued Pore-Purifying Cleansing Oil” – a product that melts away makeup, leaves a refreshing feel after rinsing, and is even drag queen-approved!</p><p>The launch event featured dazzling performances from Drag Race Philippines Season 2 queen Matilduh and Drag Den Season 1 winner NAIA Black. There was also a substantial topic on derma science and proper product use, led by Dr. Erin Jane Santos. <em>Shop </em><a href="https://www.lazada.com.ph/tag/klued-official-store/" rel="noopener noreferrer" target="_blank"><em>here</em></a>.</p><div><br/></div><div><strong>Beauty Banger, ‘I’mma Beauty’ is Finally Here!</strong></div><p>A new beauty brand has just set the local beauty scene ablaze! With an impressive initial release of makeup products, I’mma Beauty is redefining the domestic beauty landscape with cosmetics made for Filipina girlies.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748688881936Imma Beauty.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded"/></div><p>The brand embraces diversity, not only catering to Filipinas with morena skin tones but also to those with light and fair complexions. I’mma Beauty&#x27;s product lineup includes blushes, various lip products, and a precision brow tool perfect for sculpting your brows to perfection. Swatch and shop their collection at retail locations in SM Beauty stores in Makati, Manila, and SM Megamall Department Store. <em>Shop </em><a href="https://www.lazada.com.ph/shop/i-mma-beauty/?itemId=4917155250&amp;spm=a2o4l.pdp_revamp.seller.1.5fbd360aA5boL9&amp;path=promotion-435929-0.htm&amp;tab=promotion&amp;channelSource=pdp" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><div><br/></div><div><strong>The Pretty Secret Tour with Jillian Ward</strong></div><p>Feel the playful vibrance as we head to a delightful destination designed to spark nostalgia, just like those grade school field trip days! Pretty Secret treated everyone to an exclusive tour of The Dessert Museum in Pasay, showcasing their fan-favorite cosmetics.</p><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-1" src="https://www.instagram.com/p/DJ8dDbrMAV6/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A1%2C%22os%22%3A13142748.899999999%2C%22ls%22%3A123752.19999999995%2C%22le%22%3A124347.19999999995%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="1023" data-instgrm-payload-id="instagram-media-payload-1" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>Throughout the event, attendees were encouraged to explore different sections of the museum. At every stop, beauty enthusiasts discovered the latest cosmetic innovations from Pretty Secret, including: Pretty Secret 2-in-1 Lip Serum Essence in Cherry Cheer and Pink Candy, Pretty Secret Quad Eyeshadow Palette in Peach Dreams and Twilight Hues, Pretty Secret 3-in-1 Blurry Mousse Pot in Berry Whip, Mauve Cloud, and Cotton Pink, and Pretty Secret 3-in-1 Beauty Palette</p><p>Adding to the excitement, the face of Pretty Secret, Jillian Ward, joined the grand launch, further lighting up the festive mood within the candy-themed venue. Jillian’s presence at the event embodied youthful energy and fresh possibilities, marking a new chapter for Pretty Secret. <em>Shop </em><a href="https://prettysecret.com.ph/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><div><br/></div><div><strong>Elevate Your Hair Routine with Urban Hair Care</strong></div><p>Ready to elevate your hair care routine? Then this new hair care brand is something to look forward to!</p><p>Turkish hair care brand Urban Care has finally landed in the Philippines! It offers a variety of hair care products–from gentle treatments for your strands to solutions that rescue your hair from daily frizz. Urban Care’s products address a wide range of hair concerns, expanding the hair care community in the country.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748689102816Urban Hair Care.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded"/></div><p>During the event, professional hairstylist and salon owner Mark Rosales conducted a hair styling lesson for everyone. Mark demonstrated different go-to hairstyles for various types of events. He especially emphasized techniques to add volume, which helps frame the face and enhance your overall look with the perfect &quot;crowning glory&quot; for your face shape. <em>Shop <a href="https://www.lazada.com.ph/shop/urban-care/?itemId=4930288241&amp;spm=a2o4l.pdp_revamp.seller.1.65021e7bTPkiQe&amp;path=promotion-435929-0.htm&amp;tab=promotion&amp;channelSource=pdp" rel="noopener noreferrer" target="_blank">here</a>.</em></p>

<p>End the month with a bang and start a new one with a splash with these new finds!</p>

End the month with a bang and start a new one with a splash with these new finds!

The Beauty Beat: Jumpstart Your Beauty Routine With Our Intel

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The Beauty Beat: Jumpstart Your Beauty Routine With Our Intel

Arci Claveria

Published May 31, 2025 07:00 PM PHT

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Updated May 31, 2025 07:23 PM PHT

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