Maria Katrina Paras

Article (news)

Thai Beauty Actors as New Beauty Icons

<p>Once dominated by<strong> Korean</strong> idols, global beauty campaigns are now welcoming a new wave of Asian icons, especially from <strong>Thailand</strong>. As iconic beauty brands seek to diversify their representation, they are turning to talent across the wider Asian community. While Korean actors like <strong>Lee Min-ho</strong> have long been favored due to Korea’s global influence in beauty and skincare, Thai actors like <a href="https://www.abs-cbn.com/metro-style/beauty/2025/7/1/ever-bilena-daily-dose-pond-naravit-1822" rel="noopener noreferrer" target="_blank"><strong>Pond Naravit</strong></a> are now stepping into the global spotlight by redefining what it means to be an Asian beauty ambassador. This shift not only reflects changing market trends but also a broader embrace of Southeast Asian representation in the global beauty industry. </p><div><br/></div><div><a href="https://www.abs-cbn.com/metro-style/beauty/2025/6/11/handsome-thai-actors-we-love-in-2025-2133" rel="noopener noreferrer" target="_blank">READ: The Heartthrobs: 6 Handsome Thai Actors To Know Now</a></div><div><br/></div><p>Pond Naravit is gaining popularity by promoting beauty products beyond those available in Thailand. Most recently, he appeared in a campaign for the <strong>Korean makeup brand 3CE</strong>, featuring their new product, Glazy Lip Glow. His endorsement highlights how K-beauty is no longer limited to Korean stars and is increasingly incorporating talents from other Asian countries. The superstar with over four million Instagram followers has also snagged endorsements from global brands like <strong>Versace fragrances</strong> and<strong> L&#x27;Oreal Paris</strong>.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1752839946513SnapInsta.to_515170024_18507987895010123_3076289416468866051_n.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Pond Naravit for Korean brand 3CE | @ppnaravit</span></span></span></div><p>This illustrates how embracing Thai beauty enhances the industry&#x27;s focus on inclusivity, demonstrating how beauty can adapt to and reflect various cultural identities, particularly in Southeast Asia. The Thai beauty standard is a blend of traditional cultural aesthetics and modern trends, emphasizing characteristics such as clear, bright, and radiant skin, bold and defined makeup looks, as well as a focus on femininity and elegance. This standard applies not only to women but also to men. These elements are showcased in Pond’s campaign, which exemplifies what Thai beauty truly represents.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1752840149283SnapInsta.to_473031524_1816756499136432_7371652155609354995_n.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Pond Naravit for Versace fragrances | @ppnaravit</span></span></span></div><p>Additionally, Pond is the <strong>first Thai ambassador for Ever Bilena Cosmetics</strong>, a leading <strong>Filipino beauty brand</strong>. This breakthrough reflects the brand’s international outlook and excites his Filipino fan base, who are eager to see what campaigns or products he will promote next. </p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/DLcLqJXpiGp/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A3626758.2%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="1365" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1752840251681SnapInsta.to_515043815_18507854863010123_3462992227506192039_n.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Pond Naravit for L&#x27;Oreal Paris | @ppanaravit</span></span></span></div><div><br/></div><p>In today’s beauty community, the representation of different cultures is not just a trend but a new standard. Global partnerships generate stronger fan interest by engaging different communities through the emotional connection between idols and their followers, which ultimately strengthens brand loyalty. When brands feature iconic talents from beyond their home countries, it transforms marketing into a cultural moment, making campaigns feel fresh, inclusive, and globally relevant.</p>

Why Thai Actor Pond Naravit is Becoming the Industry’s Newest Beauty Icon

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Why Thai Actor Pond Naravit is Becoming the Industry’s Newest Beauty Icon

Sophia Ancheta

Published July 20, 2025 11:00 AM PHT

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Updated July 20, 2025 11:18 AM PHT

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