Maria Katrina Paras

Dewy vs Matte Makeup Filipino Beauty Brands

Article (news)

<p>After years of dewy finishes and glow-heavy routines dominating the beauty scene, matte makeup is quietly making a comeback.</p><p>But in a country like the Philippines, known for its heat, humidity, there is the constant battle against looking <em>hulas</em>. Is matte really practical to invest in matte makeup again? Local brands seem to think so. <a href="https://www.instagram.com/vicecosmeticsph" rel="noopener noreferrer" target="_blank">Vice Cosmetics</a> is leading the change with its new <strong>Multi Matte Liquid Blush</strong>, a product that promises an “all-in-one creamy liquid-to-powder matte finish” set to launch nationwide today.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751604502586SnapInsta.to_513073481_1086752486901697_5310198115859019743_n.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">@vicecosmeticsph Multi Matte</span></span></span></div><p>The revival of matte makeup sparks both excitement and skepticism, especially in a market shaped by the legacy of drying lip kits and the ongoing trend of clean girl and Douyin-inspired looks.</p><p>A typical day for many Filipinos means facing heat and humidity that can easily melt makeup off, making traditional matte formulas less ideal. However, the beauty industry is changing the game by reimagining matte products to suit tropical climates. Vice Cosmetics, for example, has generated buzz on TikTok through strategic influencer marketing, which has sparked excitement in the local beauty community. Influencers like <strong>Marj Maroket</strong> and <strong>Belle Rodolfo</strong>, some of Vice Cosmetics’ partners, have shared that the brand’s new Multi Matte Liquid Blush features a self-setting formula and long-wear properties designed to withstand the Philippine weather.</p><blockquote cite="https://www.tiktok.com/@marjmaroket/video/7521649121153830162" class="tiktok-embed" data-video-id="7521649121153830162" id="v86588641695785620" style="max-width:605px;min-width:325px"><iframe name="__tt_embed__v86588641695785620" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7521649121153830162?lang=en-US&amp;referrer=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2025-07-04T04%3A29%3A53.712130%3A49c5be00-cc3f-4dd3-a6a5-0862e339dc9a%26action%3Dedit" style="width:100%;height:739px;display:block;visibility:unset"></iframe></blockquote><script async="" src="https://www.tiktok.com/embed.js"></script><div><br/></div><p>These claims have fueled anticipation among consumers, many of whom are now eager to revisit the matte look with a fresh perspective.</p><p>Dewy makeup rose into popularity not just for its glowy and radiant looks but for its practicality in humid climates, as it allows the skin to breathe and tolerate sweat and oiliness without caking. As a result, both local and international brands are launching numerous dewy products, as they help achieve the clean girl look and enhance the longevity of the finish. In contrast, a matte look achieves a polished and full glam appearance since it minimizes shine and evens out the complexion, which makes it preferred in formal, often air-conditioned events. Modern formulas now strive to balance comfort and performance, blurring the line between dewy and matte finishes. This shift, supported by the beauty industry, aims to alter the stigma and make these products wearable daily, which is the goal of Vice Cosmetics.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:600px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751604892439SnapInsta.to_471436141_18280321705216790_3346672110578038345_n.jpg" style="width:600px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">We&#x27;ve long been enamored by the dewy look, thanks to K-beauty influence | Photo via @amuse</span></span></span></div><p>The comeback of matte makeup does not replace the dewy glow; instead, it adds variety to our makeup routine, allowing us to confidently experiment with matte styles without worry. This will mark the beginning of a new beauty trend, while others may prefer a radiant, dewy finish for a glowing makeup. </p><p>Which team will you choose? Are you with Team Dewy Glow, or ready to switch to Team Matte? </p>

<p>Brands like Vice Cosmetics is redefining matte makeup in the Filipino beauty scene</p>

Brands like Vice Cosmetics is redefining matte makeup in the Filipino beauty scene

Dewy vs Matte: Is Matte Makeup Making a Comeback or Is It Just a Phase?

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Dewy vs Matte: Is Matte Makeup Making a Comeback or Is It Just a Phase?

Sophia Ancheta

Published July 04, 2025 02:00 PM PHT

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Updated July 04, 2025 02:02 PM PHT

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