Maria Katrina Paras

Article (news)

Filipino Fragrance Brands

<p>Ask any Filipino and they’ll tell you: being called “<em>mabango</em>” is one of the best compliments you can receive. Moreso, it’s a compliment that never gets old! </p><p>A row of bottles, from everyday body sprays to carefully saved-up-for luxury perfumes, speaks volumes about our love for scent. It’s in the playful colognes we grew up with, in the crisp mists between school classes, and in musky trails that linger after gatherings. Sometimes, it’s simply in the favorite perfume passed from mother to daughter. </p><p>For decades, global fragrance houses have set the tone for what luxury smells like—Parisian roses, Italian citruses, Middle Eastern ouds, and so on. Now, a new wave of local perfumers is bottling what it means to smell distinctly and proudly Filipino! They’re drawing from heritage, culture, and even the pulse of everyday life to craft original blends that resonate both at home and abroad. </p><p>Here are some of the homegrown fragrance labels you’ll want to add to your vanity!</p><div><br/></div><div><strong>Édro Manille</strong></div><p>Owned by Pedro Almedina de Malaya III, Édro is a perfume brand grounded in Filipino heritage and the values of family and success. As a love letter to legacy, Pedro remarked that the brand pushes for sustainability through encouragement on conscious consumption and recycling. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:550px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755680383701Edro Manille.jpg" style="width:550px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Édro Manille</span></span></span></div><p>Its collections are as layered as its spirit. Neroli &amp; Carnation revisits the centuries-old connection between Spain and the Philippines, with the neroli evoking the tropical summers while the carnation recalls Spain’s national flower. For rose lovers, Des Roses delivers a burst of raspberry, pink pepper, and grapefruit on top notes, wrapping into a sweet yet sophisticated bouquet. Gardenias whispers a softer tale by pairing bergamot and lemon with the unexpected creaminess of milk tea, finishing with musk and sandalwood for a playful, spontaneous scent.<strong> Shop </strong><a href="https://shop.therockwellist.com/shop/product/67357dcf93b3327a3534c7b7" rel="noopener noreferrer" target="_blank"><strong>here</strong></a><strong>.</strong></p><div><br/></div><div><strong>Wren Atelier</strong></div><p>To get a whiff of a Wren Atelier is to unlock a story told in scent. Helmed in 2020 by Filipino perfumer Renato Lopena Jr., who trained at the prestigious Grasse Institute of Perfumery in France, the brand began as a bespoke fragrance house before blossoming into a brand with its own original line. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:550px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755679342808Wren Atelier.jpg" style="width:550px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Wren Atelier</span></span></span></div><p>Taking its name from the elusive wren bird, the label thrives on creativity, rarity, and boldness, with every perfume designed to tell a story. The fragrance Hacienderos pays homage to the hardworking farmers who till the land, balancing fresh and earthy notes to echo a day’s honest labor. Cerveza Rosa surprises with its festive blend of roses and beer to capture the cheer of Oktoberfest in liquid form. Then there’s Batuk, inspired by the ancient tattooing tradition of Kalinga, which bottles crow’s age of indigenous culture into a powerful olfactory tribute. <strong>Shop </strong><a href="https://www.instagram.com/wrenatelier/p/DKLgyQEpouZ/?hl=en" rel="noopener noreferrer" target="_blank"><strong>here</strong></a><strong>.</strong></p><div><br/></div><div><strong>TADHANA</strong></div><p>Looking for a manifesto for living boldly and unapologetically? TADHANA might just be the fragrance house for you! With roots in French perfumery but a soul steeped in Asian storytelling, the brand champions Philippine ingredients while envisioning a “farm-to-perfume bottle” future that uplifts local farmers in the global spotlight. </p><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:550px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755679071734TADHANA.jpg" style="width:550px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">TADHANA</span></span></span></div><p>Shale Albao and Evgeny, the minds behind the boutique perfumery, dare their signature scents to be different. Classy is timeless and versatile, with notes of elemi and vetiver that exude refined elegance whether worn day or night. On the other end of the spectrum is Innocent, a tender floral blend of calamansi, lavender, violet, musk, and gardenia that captures the fluttering thrill of a first kiss. Wearing Tadhana feels like living inside a love letter written in bold ink. <strong>Shop </strong><a href="https://www.tadhana.co/products/innocent" rel="noopener noreferrer" target="_blank"><strong>here</strong></a><strong>.</strong></p><div><br/></div><div><strong>YSVEN</strong></div><p>In a market crowded with dupes, founder AJ Patawaran set out to launch YSVEN—a fragrance label named after his son. Insisting on originality and quality, every formula is born from painstaking research and fine raw materials, with AJ pouring his personal savings and vision into creating fragrances that make a mark.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:550px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755678469552YSVEN.jpg" style="width:550px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">YSVEN</span></span></span></div><p>Blackwing is its crown jewel, a striking fougère that opens with grapefruit and nutmeg before unraveling into a heart of lavender and black pepper, finally settling into smoky tea and sandalwood. For something more playful, Rum Cola bottles nightlife itself—fizzy citrus, sweet rum, spiced cola, and cinnamon swirl into a scent that feels like the first sip of a cocktail at the start of a great evening. <strong>Shop </strong><a href="https://ysven.com/collections/all" rel="noopener noreferrer" target="_blank"><strong>here</strong></a><strong>.</strong></p><div><br/></div><div><strong>Domus Emeterius</strong></div><p>Perfumer Paul Prestado founded Domus Emeterius as an ode to his late father and his years in the Middle East. Like a mirror duality, Paul shares the push and pull of his life’s chapters wrapped in scent. </p><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:550px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755678130316Domus Emeterius.jpg" style="width:550px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Domus Emeterius</span></span></span></div><p>His first creations range from Black Oud, which is dark and mysterious, drenched in incense and patchouli, to White Oud, which tempers a gourmand twist with vanilla and white chocolate. For everyday wear, Daily Wear strikes a versatile balance with lavender and grapefruit that open bright and fresh, but soon melt into tobacco, cedar, and musk. <strong>Shop </strong><a href="https://shop.therockwellist.com/?q=Domus%20Emeterius" rel="noopener noreferrer" target="_blank"><strong>here</strong></a><strong>.</strong></p><div><br/></div><div><strong>Ilum Studios</strong></div><p>Ilum Studios prides itself on ethical sourcing and paraben-free, phthalate-free compositions, with every batch made small and with care. The brand invites wearers on an olfactory journey designed to spark a light within. More than fragrance, Ilum Studios puts forward sensory rituals across candles, body care, and reed diffusers. </p><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:550px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755677763409Ilum Studios.jpg" style="width:550px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Ilum Studios</span></span></span></div><p>Think of a serene afternoon, Matcha Mochi takes inspiration from Japanese tea ceremonies with an aromatic blend of frothy matcha, orange blossoms, jasmine, and creamy benzoin. Meanwhile, Maison Des Fleurs layers rose and jasmine with sandalwood and musk—a floral bouquet that turns heads without the need to scream. <strong>Shop <a href="https://shopee.ph/ilum-studios-Eau-De-Parfum-with-Box-i.455847200.20643608050" rel="noopener noreferrer" target="_blank">here</a>.</strong></p><div><br/></div><div><strong>L’Abondance</strong></div><p>For Lulu Meriguet-Cacciatore, what began as a pandemic passion became a full-fledged fragrance atelier. L’Abondance is proudly handmade, with scents that often take cues from European classics while being lovingly crafted in her hand-poured workroom here in the country. </p><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:550px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755677309140L&#x27;Abondance.jpg" style="width:550px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">L&#x27;Abondance</span></span></span></div><p>Their eau de parfum line ranges from rich Vanille to zesty Bergamote and calming Lavande, each long-lasting and thoughtfully curated. The Éclats d’Aléa line is an unpredictable collection where gourmands mingle with fresh, clean, masculine, and feminine notes in no fixed moods. <strong>Shop </strong><a href="https://www.abondance.ph/products/eau-de-parfum" rel="noopener noreferrer" target="_blank"><strong>here</strong></a><strong>.</strong></p><div><br/></div><div><strong>Imperfect Scents</strong></div><p>Imperfect Scents lives up to its name by embracing individuality and authenticity at every step. Meaning, dupes are not part of the formula. From product concepts and illustrations to 2D/3D visuals and packaging design, everything is envisioned and created in-house and is purely human-made work that reflects the brand’s DNA. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:550px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755677021281Imperfect Scents.jpg" style="width:550px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Imperfect Scents</span></span></span></div><p>Its line of Liquid Auras best exemplifies this vision. Hokkaido Milk feels like drifting into a cloud of soft sweetness, inspired by the hills of Hokkaido and designed for moments of energy and play. Washi speaks of healing, echoing the artistry of traditional paper-making from wood pulp and steam to river water and the crisp, delicate textures it produces. Also, Mallowy Pillow radiates happiness in the form of airy musk and cotton, a fragrance that clings like the feeling of fresh laundry or the comforting sense that everything seems falling into place. <strong>Shop </strong><a href="https://imperfect-scents.com/products/hokkaido-milk-la?_pos=1&amp;_sid=6ee7115c0&amp;_ss=r" rel="noopener noreferrer" target="_blank"><strong>here</strong></a><strong>.</strong></p>

<p>Fragrance in bloom as Filipino perfumers are now proving we, too, have stories worth bottling! Get a whiff of identity with these local labels and surely, you’ll want them on your vanity!</p>

Fragrance in bloom as Filipino perfumers are now proving we, too, have stories worth bottling! Get a whiff of identity with these local labels and surely, you’ll want them on your vanity!

Amazing Filipino Fragrance Brands You Need To Support Right Now

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Amazing Filipino Fragrance Brands You Need To Support Right Now

Leigh Sofia Lazo

Published Aug 20, 2025 05:00 PM PHT

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Updated Aug 20, 2025 05:43 PM PHT

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L’Abondance

Ilum Studios

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