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Metro Exclusive: Andrea Brillantes on Being a Beauty Brand CEO

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<div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755281521762andrea brillantes as a ceo.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner">Andrea Brillantes aka CEO Blythe | Photo from @luckybeautyinc</span></span></span></div><div><br/></div><p>Actress and entrepreneur<strong> Andrea Brillante</strong><strong>s</strong>, fondly known as <strong>Blythe</strong>, has taken another bold step in her beauty business journey. As the CEO of <strong>Lucky Beauty</strong>, she recently unveiled the brand’s first-ever pop-up store, <strong>Lucky Land at SM Makati</strong>—a milestone that brings her products from screens to shelves.</p><p>Since its debut more than two years ago, Lucky Beauty has earned a loyal following with its successful lineup of skin tints, concealers, blushes, highlighters, and the iconic lipsticks, which quickly sold out after each release. Over time, the brand expanded into fragrance, ensuring that every beauty enthusiast could find something to match their style. But for CEO Blythe, opening a physical store has always been part of the plan.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/DM49sVZhpfd/embed/?cr=1&amp;v=14&amp;wp=810&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A4727440%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px" spellcheck="false"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>“<em>Ang daming</em> fans and customers <em>na naghahanap ng</em> physical store, so<em> ito talaga</em> is for them,” Blythe told <strong>Metro.Style</strong>. “<em>Para ma</em>-experience <em>nila &#x27;yung</em> magic <em>ng</em> Lucky Beauty in real life,<em> makapag</em>-swatch <em>sila</em>, <em>at maamoy nila &#x27;yung </em>perfume—<em>hindi na laging</em> online reference <em>lang</em>. Dream <em>ko talaga ‘to</em> ever since.”</p><p>The pop-up offers the full Lucky Beauty experience where customers can try products on the spot, discover shades that flatter their skin tone, and explore the newly released <strong>L</strong><strong>ucky Potion</strong> fragrances. Each scent was thoughtfully crafted to match different moods: <strong>State of Grace</strong> (fruity and bold), <strong>Moment of Peace </strong>(clean and powdery), and <strong>Aura of Bliss </strong>(vanilla and rose).</p><p>Andrea also recently opened Lucky Beauty&#x27;s first kiosk in SM North EDSA Department Store. </p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/reel/DNXxjBrhPRH/embed/captioned/?cr=1&amp;v=14&amp;wp=810&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A4960384.599999994%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="999" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>For Blythe, Lucky Beauty is more than a brand; it’s a mission to empower. “We want people to confidently express themselves, experiment with new looks, and feel beautiful and satisfied knowing they’re using trusted products,” Andrea Brillantes said.</p><p>Stepping into the CEO role has also revealed new sides to her personality. “<em>Akala ko</em> fierce boss <em>ako</em>, <em>hindi pala</em>,” she laughed. “<em>Mas</em> cutesy, creative, <em>madaldal na </em>CEO <em>ako</em>. <em>Hindi ako magiging</em> ‘queen of tears.’ And honestly, I’m really bad at math.”</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:700px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755282554215andrea brillantes lucky beauty ceo unveils the brand&#x27;s pop-up store.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner">Photo from @luckybeautyinc</span></span></span></div><div><br/></div><p>While she loves what she does, Blythe admits that balancing her many roles as an actress, model, endorser, influencer, and entrepreneur is the real challenge.</p><p>And the future? She’s keeping it exciting and mysterious.</p><p>“<em>Madami akong </em>launches coming up, <em>lalo na</em> this December. <em>Hindi pa pwede sabihin,</em> <em>pero abangan nila ‘yon</em>. I think it’s something customers won’t expect.”</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-6" src="https://www.instagram.com/reel/DNHtr7DB2Q7/embed/?cr=1&amp;v=14&amp;wp=810&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A6%2C%22os%22%3A5671321.200000003%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="857" data-instgrm-payload-id="instagram-media-payload-6" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>When asked her ultimate beauty secret, Blythe didn’t hesitate: “Love yourself, and surround yourself with people who truly love you. Going to church makes you really beautiful, because it makes you bloom from within.”</p><p>With the brand&#x27;s pop-up store in SM Makati and its stall in SM North EDSA&#x27;s Department Store, more dreams of Andrea have become a reality, and it’s clear that Lucky Beauty is only just getting started. The success of CEO Blythe and her beauty business is not a matter of sheer luck—it&#x27;s a result of hard work, passion, and determination. </p><div><br/></div><p>Lead photo from <strong>@luckybeautyinc</strong></p>

<p>The success of CEO Blythe and her beauty business is not a matter of sheer luck—it's a result of hard work, passion, and determination.</p>

The success of CEO Blythe and her beauty business is not a matter of sheer luck—it's a result of hard work, passion, and determination.

Lucky Beauty CEO Andrea Brillantes Brings Her Dream Pop-Up Store and Kiosk to Life

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Lucky Beauty CEO Andrea Brillantes Brings Her Dream Pop-Up Store and Kiosk to Life

Sophia Ancheta

Published Aug 16, 2025 02:50 AM PHT

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