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In Conversation With RR and Carelle Herrera of Trainstation

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<p>Can theater arts and neuroscience really go together and produce transformed lives? Absolutely!</p><p>Motivational marketing and corporate training company <strong>TrainStation, Inc. </strong>founders <strong>Carelle Mangaliag-Herrera</strong> and husband<strong> RR Herrera </strong>have been exploring the power of neuroscience to change lives through theater. </p><p>Carelle serves as TrainStation&#x27;s president and CEO, while RR is the chief strategist handling corporate communications, marketing, and business development. The Herreras collaborate with theater performers who share the same purpose of changing the game when it comes to learning and training. Using performing and communication skills, these theater industry peers help elevate people’s lives by applying and mastering <strong>NeuroLinguistic Programming</strong> (NLP). A system of alternative therapy, NLP educates people in self-awareness and effective communication. It also models and changes patterns of mental and emotional behavior.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774459477775rr carelle herrera trainstation 1.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Carelle Mangaliag-Herrera and RR Herrera </span></span></span></div><div style="text-align:center"><br/></div><div><br/></div><div><strong>Pushing from “knowing“ to “doing“</strong></div><p>TrainStation may be closely associated with team building, training leadership summits, and coaching, but Carelle offered an explanation that encapsulates what the company actually does with NLP.</p><p>“We help shape behaviors and beliefs for people to do better things and to be better people. We are facilitators of human experiences that shape behaviors,” she explained.</p><p>RR cited some examples of how they come in and help transform certain behaviors and mindsets, saying, “Let’s face it, everybody knows what they need to do, but they don’t do it. For example, people want to lose weight and people want to work out, but they don’t do it even if they want to. I think that’s where we got interested—what makes a person do things instead of just knowing [it needs to be done]? Knowing is not doing. So, we are in that space [of pushing people to act on what they know]. A lot of people are speakers, but they’re still in that space of letting people know; there must be something more than that. What do we do so that people start to do things?” </p><p>As RR sees it, there is no problem in knowing and gathering information for people, but there is certainly a gap in execution.</p><p>“If it’s just about learning and doing, there’s YouTube, TikTok, and overwhelming resources out there. The frustration is really about even if we know what’s good for us, we don’t do it. So one of the things that we always talk about is what makes the difference and what makes, for example, this individual excellent. We study excellence and [we learned that] success leaves clues. If we can deconstruct that, then we get the elements, ilipat natin and then let’s follow that [to succeed]. That’s what we do,” he continued.</p><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774459929326521984940_18510923743058578_6981598400654068064_n.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>Funny enough, this transformative method of NLP all began with Carelle going through a rough breakup when she was a young, single woman in search of meaning in everything happening in her life. Hitting rock bottom, she tried to heal from the painful experience and started reading self-help books. She also sought therapy from coaches and seminars, and somehow came across one about NLP. She was so inspired by an African-American speaker sharing his knowledge about NLP that she resolved to be like that speaker someday. </p><p>“That’s when I realized that knowledge does not change things completely, but you can be moved to change. The stories of the speaker moved me, so I became obsessed with studying NLP. I read books about it and applied all the things I learned [initially] in sales,” she shared.</p><p>To learn more about NLP, Carelle flew to America with the help of a sponsor. There, she realized that it isn’t just about persuading people, but that it has a tremendous capacity to help address trauma and mental challenges. She flew back to the Philippines a different person and became more determined in her purpose, so much so that it led her to establish a company built on utilizing NLP.</p><p>NLP focuses on the brain’s “programs“ that people carry—programs that are deemed to create internal stories and linguistic patterns that dictate people’s behaviors.</p><p>“Neuro-linguistic programming (NLP) states that we all have programs [in our mind] through exposure and nurture. For example, your programming is a product of your exposure <em>sa ganito magsalita</em>,<em> ganito manamit</em>,<em> ganito ang</em> relationship… these are programs that we learn. If we can program ourselves into learning something, then that means we can also reprogram ourselves out of it. And how do we do it? It starts with neuro. ‘What’s on your mind? How do you think about certain things? Like, is this a threat? Is this pleasurable to me?’ [Through our brain,] we move towards things that are pleasurable, and we move away from things that we perceive as threats,” RR explained.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774507021688IMG_3369.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>“It’s the science behind your own programming and how you were built. It’s like Lego pieces where we examine <em>paano ka ginawa </em>and <em>ano iyong</em> building blocks <em>na nakakatulong sa iyo.</em> Let’s see the difference and construct your success around those building blocks,” he said.</p><p>Carelle also offered her take on NLP, saying, “Neuro is brain, linguistic is language or stories in your head that affect your program. How are you programmed to love? Or to get angry? How are you programmed to be brave or to fear? By identifying these building blocks, TrainStation helps individuals and organizations ‘reprogram’ themselves for excellence.” </p><p>Carelle cited a common and familiar example of people who know that working out is important but would have no desire to do so.</p><p>“<em>Kahit sabihin mong kailangang mag</em>-workout and<em> iyong utak mo hindi</em> okay, <em>mapapagod ka</em> and <em>hindi mangyayari</em>. But if your brain state shifted to a program and language where [you’re excited and you’re exclaiming], ‘Workout <em>na ’to</em>!’ [and your brain is in a happy state], <em>tatayo ka para mag</em>-workout. Our job is to propel people into this state,” she narrated.</p><p>“We’re focused on not [just] telling but [more on] making people experience. You cannot lecture your way into trust, so we create experiences where people feel that ‘Oh, so that’s trust. Oh, so that’s courage,’” she continued.</p><p>The company also incorporated <strong>Positive Psychology </strong>and <strong>Applied Neurosciences </strong>to create these empowering, life-changing seminars, conventions, and training for top corporations, government agencies, and leading multinational organizations.</p><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774519576499IMG_1843.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><div><br/></div><div><strong>From theater stages to the real world </strong></div><p>To be able to induce and inspire people to act on what they know should be done through NLP is where the wonders of theater come in.</p><p>It’s no surprise that TrainStation is influenced by theater arts. RR, after all, was a well-known child actor, and Carelle also had a background in acting and performing. Both shared roots in directing as well. The performance element in their services makes the company’s approach in coaching uniquely engaging.</p><p>“A lot of our trainers came from the theater. But it’s not enough that you did theater. We teach them the science so that they get to really connect, no matter who they are talking to,” Carelle said. </p><p>RR says “<strong>enterTRAINment</strong>” is part of their methodology to make their work effective and impactful.</p><p>“It’s the state we’re looking at. <em>Kapag nag</em>-attend <em>ka ng</em> training <em>namin</em>, <em>dapat masaya ka at tumatawa</em>. Why? <em>Kasi doon pumapasok ang</em> learning state. When you are engaged, when you are laughing or crying, you are participative,” he began explaining.</p><p>“<em>Kahit maganda ang</em> material<em> mo pero pangit ang </em>delivery <em>mo</em>, <em>hindi rin tatanggapin ng</em> audience<em> at ng utak natin</em>. It’s more likely the audience will just sleep. It has to be hand-in-hand with your material. <em>Kung maganda ang</em> material and <em>maganda ang paraan ng pagtuturo mo</em>, that’s a very powerful combination,” the chief strategist declared.</p><p>Because this method connects them to their audience, it allows them to bridge the gap between the variety of audiences and clients they have—from C-suite executives to the grassroots and from fisher folks to government workers.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774519985721rr and carelle herrera.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><div><br/></div><div><strong>‘Amazing is possible’</strong></div><p>The tagline “Amazing is Possible,” is more than just a catchy tagline for TrainStation; it’s a journey to a destination of something awesome and, well, amazing.</p><p>“We shifted our tagline from ‘Amazing by Choice,’ to ‘Amazing is Possible’ because we’d like to communicate that there’s an option to be amazing and it’s possible. A lot of people need that right now—a hope for something great. I think it’s more relevant these days more than ever,” Carelle remarked.</p><p>Through NLP, so many workplaces and lives were changed. In corporate and workplace settings, they have seen regular employees transform into empathetic servers and sales teams that suddenly exceed targets.</p><p>Making amazing things possible through NLP isn’t just confined to workplace performance; it is also utilized for trauma recovery. The company employed this method by coaching victims and survivors of Typhoon Yolanda in Tacloban and those affected by the Marawi conflict in Mindanao. </p><p>“<em>Marami na rin kaming</em> national crisis <em>na</em> <em>na</em>-experience. Dealing with traumas can be challenging, but it’s something we love doing because it is where we feel that NLP is truly effective. If we can do it in Yolanda or Marawi, we can do it anywhere,” RR declared.</p><p>Inspired anew by this mission, Carelle and RR are launching <strong>BrainCode</strong>, another methodology related to NLP. Carelle is also coming out with a book on BrainStrong, which will focus on exercises for the brain to make it stronger.</p><div style="text-align:center"><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774520462425rr and carelle herrera of trainstation.JPG" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>“All of these products and methodologies combined, we coined as Brain Code. It starts with asking what’s your brain’s code as a leader, in service, in sales, in fear or [even] in love. It’s all coded, so we have to know and encode better things [in your life,]” Carelle stated.</p><p>The lady executive shared an example of how NLP and BrainCode work: “We have this thing called <strong>collateral beauty </strong>where we get to see challenges and how those made [blessings and beautiful things] possible. For example, despite the grief I’m experiencing, I [choose] to see people who want to be there for me after an ugly [experience]. There is beauty in seeing people reaching out still.”</p><p>Another example would be a <strong>hypochondriac</strong> who actively researches illnesses like urinary tract infection (UTI). This made him afraid of doing the very first thing he does in the morning: peeing. Because the initial program of the brain is to fear it, Carelle advised him to wake up and do it, though it may initially seem absurd, while humming the Indiana Jones theme. That way, the brain is being reprogrammed to think that he is not doing something scary but something akin to the start of an adventure. Sometimes, when a voice tells you to get scared, you can reframe or reprogram the voice that scares you into a funny-sounding voice so that it will lose its power to scare you.</p><p>For the Herreras, empowerment in the modern landscape isn&#x27;t just a solo journey. It is a shared frequency that allows friends and clients to acknowledge trauma or phobia, depression, validate struggles, and ultimately find the “amazing possibility&quot; in every challenge encountered in life. </p><p>With this compelling methodology and concept that the Herreras champion, one can’t help but contemplate and ask: If amazing is possible, what would you do in this life?</p><div><br/></div><p>Photos courtesy of <strong>RR </strong>and <strong>Carelle Herrera</strong><strong></strong></p>

<p>The Herrera couple—former actors and the husband-and-wife duo behind TrainStation Inc.—swears by brain reprogramming to achieve life-changing milestones.</p>

The Herrera couple—former actors and the husband-and-wife duo behind TrainStation Inc.—swears by brain reprogramming to achieve life-changing milestones.

'Amazing Is Possible'—How RR and Carelle Herrera Help Transform Lives By Combining Theater Arts and Neuroscience

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'Amazing Is Possible'—How RR and Carelle Herrera Help Transform Lives By Combining Theater Arts and Neuroscience

Grace Diez

Published March 26, 2026 06:35 PM PHT

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