Lance Joseph Martinez

Tata Taktumi Reveals How AI and Human Creativity Came Together in Her New Single, 'Not So Bad'

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<p>There’s no denying how rapidly technology has become part of everyday life. From the way people work to the appliances they use at home, artificial intelligence continues to reshape different aspects of daily living.</p><p>The music industry is no exception. As technological advancements continue to evolve, more artists are exploring AI as part of their creative process—including Filipino-American singer<strong> Tata Taktumi</strong>, who is introducing a fresh approach to making music.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783409632311[image] - 7255464.jpeg" style="width:700px" class="fr-fic fr-dib" width="700"/><span class="fr-inner">Tata Taktumi</span></span></span></div><div><br/></div><p>For Tata and her team, artificial intelligence serves as a tool rather than a replacement for human artistry. That philosophy is reflected in her latest single, <strong>“Not So Bad</strong>,<strong>”</strong><strong> </strong>where technology and creativity work hand in hand while keeping the human touch at the heart of the music. It&#x27;s like a collaborator challenges one&#x27;s creativity through AI-assisted production. </p><p>Ahead of the song’s release, Tata admitted she experienced a mix of excitement and nervousness. “I feel like that’s normal when you release a new project,” she shared.</p><p>“But so far, it seems like there’s been a lot of positive comments, and they’re saying like, &#x27;Oh, this is like the song that I want to keep playing or song of the summer.&#x27; So it’s really been nice to get positive feedback,” she added.</p><p><strong>METRO</strong> recently chatted with Tata Taktumi, who opened up about her creative process and explained how she and her team carefully balance artificial intelligence with human creativity, ensuring that, despite AI’s involvement, genuine artistry remains at the core of every release.</p><div style="text-align:center"><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/DYiZI-JB2yg/embed/?cr=1&amp;v=14&amp;wp=1080&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A1150817%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><div><br/></div><div><strong>The inspiration and process behind “Not So Bad”</strong></div><p>Last May 28, Tata Taktumi officially dropped her latest single, “Not So Bad,” a track powered by her own vocals and performance, with creative direction from acclaimed producer <strong>Timbaland</strong>.</p><p>While the project has captured global attention for incorporating emerging technology into the creative process, its core remains unmistakably human, built on real experiences, artistic intuition, and hands-on collaboration. Sharing the inspiration behind the upbeat release, Tata said the song&#x27;s timing perfectly matched the season in the United States. </p><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783409711830[image] - 4298534.jpeg" style="width:700px" class="fr-fic fr-dib"/></div><div><br/></div><p>The singer and &quot;hybrid&quot; artist also revealed that the single marks a fresh chapter in her career following the start of her journey with<strong> Pacific Music Group (</strong><strong>PMG)</strong>, making it the perfect track to introduce this new era.</p><p>She then added that, personally, since she is starting a new journey with <strong></strong>PMG<strong></strong> and it’s kind of like a refresh and just wanted something to kick that off with this new single.</p><p>Looking back on the creative process, Tata said the most rewarding moment came when she finally heard the completed track, describing it as the culmination of everyone’s hard work and shared vision.</p><p>As for the biggest challenge, Tata admitted that producing the song’s visualizer became a race against time. “I would say it would be just when it came to the visualizer, we kind of had like a 48-hour turnaround, like, okay, let’s figure this out. And then let’s go shoot it. But it came out really great. And I’m really proud of my team for making it happen.”</p><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783409748653[image] - 2578465.jpeg" style="width:700px" class="fr-fic fr-dib"/></div><div><br/></div><div><br/></div><div><strong>Finding the balance between human creativity and AI in music</strong></div><p>While Tata Taktumi is embracing technology in her music-making process, the Filipino-American singer made it clear that human creativity will always come first.</p><p>For Tata, technology is meant to support the creative process, not replace the artist behind it. She shared that from the very beginning of the project, she and her team were intentional about keeping human artistry at the heart of everything they create.</p><p>“So if at any point, it feels like I’m not in control, or it’s kind of like almost taking over and the human part of it isn’t as put at the forefront of it, that’s where I would draw the line,” she opened up.</p><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783409767350[image] - 8410960.jpeg" style="width:700px" class="fr-fic fr-dib"/></div><div><br/></div><p>She emphasized that the goal is simply to elevate creativity while ensuring the artist remains in control. “But it’s, I feel like, so far with the project, it’s been pretty good, just because we wanted to make sure that it’s to enhance the artistry, but never replace it,” Tata explained.</p><p>Beyond relying on her own creativity, Tata is also learning from legendary American record producer <strong>Timbaland</strong>, a four-time <strong>Grammy</strong> <strong>Award</strong> winner. Tata said working alongside the hitmaker has given her a front-row seat to his creative process, allowing her to observe his work ethic and approach to making music.</p><p>“Just seeing how, because he’s been in the business for quite a while now, but still being able to be curious with this new technology and finding new ways of how he wants to create. I think it has inspired me to, because of course, sometimes we’ve hit a roadblock sometimes, but just being able to remind myself, like stay curious, keep learning new things, try new things, and just keep creating,” she said.</p><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783409819471[image] - 4793591.jpeg" style="width:700px" class="fr-fic fr-dib"/></div><div><br/></div><div><br/></div><div><strong>How her Filipino identity continues to shape her music</strong></div><p>Tata Taktumi proudly embraces her Filipino roots. The Filipino-American artist was born in the Philippines and spent her teenage years in the country before eventually moving to the United States to pursue a music career.</p><p>Looking back, Tata shared that growing up in the Philippines continues to shape both her identity and her artistry. “I was really able to immerse myself in the culture and get to know what it is like to actually be in the Philippines. So moving to the States and being able to have this career path, I’m able to pull from those experiences and put them into my artwork,” she said.</p><div style="text-align:center"><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/reel/DYSknOnR9Zg/embed/?cr=1&amp;v=14&amp;wp=1080&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A1273164%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>As one of the emerging artists blending artificial intelligence with a natural flair for music, Tata also reflected on the growing conversation surrounding AI-generated art. While she acknowledged the technology is evolving at a rapid pace, she believes AI artists will continue to have a place in the creative industry rather than becoming a passing trend.</p><p>“We never know what the future holds and how things will progress over time, especially with how fast it’s advancing. But yeah, I don’t think—at least my personal opinion—I don’t think it will become obsolete.”</p><p>For Tata, AI is simply another creative medium, one that continues to evolve alongside human imagination. As the conversation around artificial intelligence in entertainment grows, she remains optimistic that artists will keep finding new ways to combine technology with authentic storytelling.</p><div><br/></div><div style="text-align:center"><iframe data-testid="embed-iframe" style="border-radius:12px" src="https://open.spotify.com/embed/artist/2KrdjItAk8vl72mBlISjek?utm_source=generator&amp;si=4e55f04df2e2495e" width="100%" height="352" frameBorder="0" allowfullscreen=""></iframe><br/></div><div><br/></div><p>Photo from <strong>@tata_taktumi</strong></p>

<p>Tata Taktumi opens up about how she ensures that, despite integrating technological advancements in music production, human creativity and artistry remain at the heart and soul. </p>

Tata Taktumi opens up about how she ensures that, despite integrating technological advancements in music production, human creativity and artistry remain at the heart and soul.

Singer Tata Taktumi Delves Into Why AI and Human Creativity Coming Together Is 'Not So Bad'

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Singer Tata Taktumi Delves Into Why AI and Human Creativity Coming Together Is 'Not So Bad'

Lance Joseph Martinez

Published July 12, 2026 08:00 AM PHT

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