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Tate Myron for IAM Worldwide

<div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783826225848Tate for IAM Worldwide.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>Brand initiatives today are driven by mindfulness and intentionality. Beyond the products or services, many discerning consumers nowadays also look at what a brand stands for and believes in. For wellness brand <strong>IAM Worldwide</strong>, championing a healthy lifestyle has always been central to everything they do. This is why even their selection of endorsers is as mindful and purposeful as it is strategic. From breaking new ground on the global scene with K-Pop group <strong>AHOF</strong> as its <strong>Youth Ambassador</strong>, IAM Worldwide expands to another landscape, marking a milestone with its first-ever endorser from Thailand, rising Thai-British actor <strong>Tate Myron</strong>. </p><p>Tate joins the brand’s campaign, the “<strong>IAM Nex</strong>t” series, which is hinged on spotlighting the next generation of international stars shaping youth culture, entertainment, and trends. The collaboration with IAM Worldwide underscores a powerful statement reinforcing why Tate is next in line as a role model. </p><div><br/></div><div><strong>Related: </strong><a href="https://metro.style/people/2026/7/11/metro-digital-cover-thai-british-actor-tate-myron-is-iam-worldwide-s-new-youth-ambassador-1155" rel="noopener noreferrer" target="_blank"><strong>Thai-British Actor Tate Myron Is the Next Matinee Idol Worth Following</strong></a></div><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783826341211Tate for IAM Worldwide 2.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div style="text-align:center"><br/></div><div><br/></div><div><strong>A partnership that feels organic</strong></div><p>This 22-year-old actor’s career path and lifestyle set a positive example, inspiring today’s youth to prioritize wellness and a sense of purpose from a young age. IAM Worldwide’s strategic pivot to the Gen Z market aims to cultivate a culture of wellness, championing the idea that a healthy lifestyle is a meaningful investment in the self.</p><p>“IAM Worldwide is a brand that inspires many people to become better versions of themselves, so being welcomed into the family as their Youth Ambassador is a huge honor,” Tate shared, explaining the importance of understanding the “why” behind the “what.” “What made me say yes was really the positivity and purpose behind the brand. IAM Worldwide is not just about products. It&#x27;s about encouraging people to take care of themselves, improve their lifestyle, and become more confident in who they are.”</p><p>On the other hand, according to the company, having Tate join their family and community reflects their “long-term vision of expanding beyond the Philippine market by partnering with influential young Asian personalities capable of resonating with today’s digitally connected generation.”</p><p>IAM Worldwide kicked off its collaboration with Tate with a playful commercial that carried equal parts pure entertainment and brand messaging about what it truly takes for one to be able to say “IAM Amazing.” “Tate brings a youthful energy, vibe, and international appeal that perfectly aligns with the ‘next gen’ direction of IAM Worldwide,” the company shared in an official statement.                          </p><p>Proof that this thoughtful next-gen, next-level campaign resonated with many is <a href="https://www.instagram.com/p/DaRqK_pBjuf/" rel="noopener noreferrer" target="_blank">the fact that the commercial reached more than 2 million views</a> in just three days on Tate&#x27;s Instagram account, which is a testament to his appeal among Filipino audiences. It’s an unprecedented milestone for IAM Worldwide and a great prelude to what’s next for the young Thai actor and the brand.     </p><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783826457630Tate for IAM Worldwide 4.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>Tate proudly stands at the front and center of such a meaningful campaign with an underlying advocacy. The partnership feels organic, as he himself believes that health and wellness solidify the foundation of everything he does on- and off-camera. “Partnering with a brand that promotes balance and self-improvement felt very natural to me,” Tate stated. </p><p>As the newest face of the<a href="https://metro.style/wellness/2025/11/21/iam-worldwide-introduces-iam-amazing-organic-barley-gummies-1730" rel="noopener noreferrer" target="_blank"><strong> IAM Amazing Organic Barley Gummies</strong></a>, Tate finds that it makes a world of difference to get health benefits and an energy boost from one of nature’s most powerful superfoods, young organic barley grass. Inspired by the brand’s best-selling IAM Amazing Pure Organic Barley powder, this new supplement reimagines the formula in a delicious gummy form, making it a versatile, on-the-go companion for all ages. </p><p>Combining fun and flavor, this supplement easily integrates into one’s daily routine, a conscious effort that likewise takes root organically. By turning a health essential into a convenient and delicious gummy, IAM Worldwide makes prioritizing your immune system feel less like a chore and more like a treat.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783826525212Tate for IAM Worldwide 3.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><div><br/></div><div><strong>Supplementing hard work with mindful self-care</strong></div><p>Tate, who gained widespread recognition for his lead role as <strong>Police Captain M.L. Ronnajak Juthathep</strong> in the hit drama series <strong><em>Dhevaprom: Jaipisut</em></strong>, has become busier in recent months. With a new series currently shooting and a film project in the works, his schedule is increasingly demanding, often leading to a hectic pace. Now, as he gears up for his next projects, Tate always keeps himself physically and emotionally in check.</p><p>“For me, it’s not just about fitness; it’s also about rest, mental health, and finding balance,” Tate added thoughtfully. “Even small habits like eating properly, staying hydrated, and making time to reset mentally make a big difference in how I show up on set. I think this generation is more aware that success isn’t just about working harder, but also about working sustainably. That’s something I really try to live by, especially in my career as an actor.”</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783826614032Tate for IAM Worldwide 6.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>Clearly, Tate’s commitment to wellness extends beyond his lifestyle; it is deeply rooted in his mindset. Because he consistently shows up for himself, his advocacy for others to do the same feels entirely authentic, making his appointment as IAM Worldwide&#x27;s newest Youth Ambassador feel genuine and well-earned.</p><p>“I think the values I share most with IAM Worldwide are really centered on growth, discipline, and self-belief. It’s a brand that encourages people to invest in themselves and to keep improving, even in small ways every day, and that’s something I personally try to live by as well. As an actor, I’ve learned that there are no shortcuts to building something meaningful. It takes consistency, patience, and a willingness to keep learning. I see that same mindset in IAM Worldwide: the idea that success is built through habits, not just on a spur of the moment,” Tate concluded.</p><div><br/></div><div style="text-align:left"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783826669032Tate for IAM Worldwide 7.JPG" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div style="text-align:left"><br/></div><p style="text-align:left">Photos by <strong>Vyn Radovan</strong></p>

<p>Through the "IAM Next" campaign, Thai-British actor Tate Myron helps champion a message that extends beyond health products, encouraging young people to embrace balance, discipline, and consistency as everyday practices.</p>

Through the "IAM Next" campaign, Thai-British actor Tate Myron helps champion a message that extends beyond health products, encouraging young people to embrace balance, discipline, and consistency as everyday practices.

Tate Myron Joins IAM Worldwide in Cultivating a Culture of Wellness in Today’s Youth

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Tate Myron Joins IAM Worldwide in Cultivating a Culture of Wellness in Today’s Youth

IAM Worldwide

Published July 12, 2026 11:55 AM PHT

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Updated July 12, 2026 11:57 AM PHT

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