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K-Pop Boy Band Enhypen Is The Newest Bench Ambassador

The South Korean septet is named as the new #GlobalBENCHsetters!

The South Korean septet boy band Enhypen is now the newest ambassador of the global apparel brand Bench. The boys—Jake, Jay, Jungwon, Heeseung, Ni-ki, Sunghoon, and Sunoo—are the freshest batch of South Korean stars who recently joined the roster of Bench’s multicultural endorsers and models. 

Last Saturday, Enhypen was launched by the top clothing and lifestyle company as its brand new #GlobalBENCHsetter, naming the seven idols on its social media. 

“Attention, please! Say hello to our newest Global Benchsetters, Enhypen!” the statement says. To mark this milestone, Bench made a short clip showcasing its current denim collection, which is worn by the whole gang. The idol group is among the Korean acts who are faces of the fashion label like Stray Kids, ITZY, and TWICE.

Earlier this 2023, the ensemble went to the Philippines for its first world tour in Manila titled “Manifesto.” Their three-day concert in Pasay City was definitely a sold-out show.

Managed by Be:Lift Lab, Enhypen made their debut in November 2020 with a side-by-side drop of their extended play “Border: Day One.” They entered the survival reality series I-Land, where they were first formed as a group. The show served as their gateway to the entertainment scene and eventually, to the idol industry.

Lead photos from Bench

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