close

follow us on

Women Celebrate Their Ultimately Beautiful Hair At The Cream Silk Keraverse

Stepping into the Cream Silk Keraverse is entering a universe of endless possibilities and ultimately beautiful hair

Beautifully surreal yet ultimately true.


The two-day Cream Silk Keraverse event held at the Bonifacio High Street Amphitheater on April 28-29, 2023 was as an intriguing yet also an enchanting invitation to a universe of ultimately beautiful hair marked by the presence of ultimate women and captivating, gorgeous queens such as Miss Universe 2015 Pia Wurtzbach, Miss Universe 2018 Catriona Gray, Drag Queens Queens of Drag Precious Paula Nicole, NAIA Black, Viňas Deluxe, Minty Fresh and Brigiding, and the Miss Universe Philippines 2023 candidates among others.



 The Cream Silk Keraverse is an ultimate beauty playground where one can create engaging content with the country’s top photographers like Shaira Luna, Seven Barretto, Dookie Ducay, and Aya Cabautan, [1] receive exciting and special gifts and prizes, meet other ultimate women and learn more about Cream Silk’s Triple Keratin Rescue.



At the Cream Silk Keraverse, there are four different worlds of ultimate to unlock and discover which one you belong to: Salon De Silk, Champagne Chamber, Emerald City and Ruby Rendezvous. Each room represents a Cream Silk Triple Keratin [1] Rescue variant that fits you the most.


540x540
Photograph by Shaira Luna


Salon De Silk is a rose-colored world made for those who exude sophistication and elegance like silk. The pink and silky satin curtains as well as the chandeliers make for an elegant backdrop to the most beautiful ones who chose to enter this world. This is inspired by Cream Silk Triple Keratin Rescue Ultimate Straight Conditioner[1]  that has three times the keratin to make your hair go from extremely frizzy to ultimately silky-straight. This is the first world out of four in the Cream Silk Keraverse.


540x540
Photography by Dookie Ducay


Next is the second world: the Champagne Chamber. It is a world of golden luster and shine, destined for those who live for the glamor and the spotlight. The hall of golden mirrors and reflections in this world give off the shine this world represents. This is inspired by Cream Silk Triple Keratin Rescue Ultimate Repair & Shine Conditioner that has three times the keratin to make your hair go from extremely dull to ultimately smooth and shiny.


540x540
Photograph by Ruby X Aya


Stepping into the third world at the Cream Silk Keraverse introduces you to Ruby Rendezvous—a world designed for risk takers who are unapologetically bold. Here, we see vivid shades of red shades of vivid colors and even more vibrant vivid personalities. This is inspired by Cream Silk Triple Keratin Rescue Ultimate Color Revive Conditioner that has three times the keratin to make your hair go from extremely dull and faded to ultimately vibrant-colored.


540x540
Photography by Seven Barretto


Finally, Emerald City! It is a world of diamond-like textures and powerful shades of green fitting for the strongest and the toughest—made for those who are defiant in nature and persistent in conquering any obstacle. This is inspired by Cream Silk Triple Keratin Rescue Ultimate Hair Fall Defiance Conditioner that has three times the keratin to make your hair go from extremely weak to ultimately break-resistant.


540x540


The Keraverse Lounge  also served as the one-stop shop for all things related to Cream Silk Triple Keratin Rescue, to learn more about the four variants through product demos and the brand ambassadors present there. It was also the designated area to have fun at the AR photobooth and where to take an online quiz to discover which Keraverse world one belongs to.


A weekend at the Cream Silk Keraverse ultimately led hundreds of guests to discover a world of sleek sophistication, a world of luster and shine, a world for the bold and vibrant and a world made for the strongest.


As the ultimate beauty playground, the Cream Silk Keraverse stood as witness to various beauties, queens and ultimate women having the time of their lives[1] . Here, they can create powerful visuals and beautiful content as well as unlock the secrets to ultimately beautiful hair and the Cream Silk Triple Keratin Rescue that works best for them.


540x540


“I’m so grateful to my Cream Silk family for making this happen because we share the same mission of empowering Filipinas to reach their full potential so they can go after whatever it is that they want to pursue with no limits attached. This empowers us to explore and to continue to explore the fullest of your potential because we’re ever evolving—our interests change, our experiences make us wiser and this allows us to keep changing our directions or maybe even focusing in all the more on the goals that we’ve always had,” Miss Universe 2018 Catriona Gray says as she expresses excitement for the event.


540x540


“Cream Silk stands for women empowerment. Yesterday, we had drag queens here at the booth and then even on social media. I love that Cream Silk is moving in that direction of inclusivity and real women empowerment for all women,” says Miss Universe 2015 Pia Wurtzbach about how the brand is moving in the direction of inclusivity. 


“With Cream Silk, we don’t want just ultimately beautiful hair but an ultimately beautiful experience for all Filipinas and Filipinos. We created a universe where there’s four worlds based on these four variants and basically allowing everyone to experience all these different worlds to allow them to feel their most ultimately beautiful selves,” Kamille Tapia, Brand Marketing for Hair Care at Unilever, says.


“We’ve always been about empowering Filipinas to be conditioned for greater and to basically go from good to ultimate versions of themselves. So we wanted to create a space just so we can empower them regardless of who their personality is—whether they associate with pink, with gold, with red or with green—and essentially feel like they’re at their most ultimate. From a second goal standpoint, we wanted to also educate and let people know about these Cream Silk ultra conditioners, how they’re superior with their three times keratin formulation and essentially just tell everyone how each of these variants can take their hair from good to ultimately beautiful regardless of what their hair need is,” Tapia adds.


Go ahead and step right in to discover more of the Cream Silk Keraverse—a keratin universe of ultimately beautiful hair, made for ultimately beautiful women like you.


Get inspiration from these 4 variants by checking out Metro.Style’s Styling Smart video!


To learn more about Cream Silk's Triple Keratin Rescue line, visit the Cream Silk website.


To shop Cream Silk, visit U-Store, Lazada, Shopee, and Watsons


To stay updated with Cream Silk, visit their Facebook and Instagram pages.