Fascinating Women 2024: Event Producer Happee Sy-Go of PULP Live World | ABS-CBN
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Fascinating Women 2024: Event Producer Happee Sy-Go of PULP Live World
Fascinating Women 2024: Event Producer Happee Sy-Go of PULP Live World
Grace Libero-Cruz
Published Mar 27, 2024 05:00 PM PHT
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Updated Mar 27, 2024 08:32 PM PHT
PULP Live World's COO Happee Sy-Go Photo by Pat Buenaobra
PULP Live World's COO Happee Sy-Go Photo by Pat Buenaobra Concerts and fan meet events featuring Korean artists have become a staple in the Philippine entertainment scene. There’s one for fans to look forward to almost every week or month. PULP Live World COO Happee Sy-Go is undeniably among the most remarkable industry players who have been instrumental in making this country a go-to place for international celebrities, specifically the Hallyu artists.
Concerts and fan meet events featuring Korean artists have become a staple in the Philippine entertainment scene. There’s one for fans to look forward to almost every week or month. PULP Live World COO Happee Sy-Go is undeniably among the most remarkable industry players who have been instrumental in making this country a go-to place for international celebrities, specifically the Hallyu artists.
It all started in 2010 for Happee, who’s an ELF (a fan of the iconic K-Pop group Super Junior). At the time, K-Pop wasn’t popular in the Philippines, and so, mounting a concert for a group as huge as Super Junior was pretty much unheard of.
It all started in 2010 for Happee, who’s an ELF (a fan of the iconic K-Pop group Super Junior). At the time, K-Pop wasn’t popular in the Philippines, and so, mounting a concert for a group as huge as Super Junior was pretty much unheard of.
Happee introduced Super Junior to her friend (and now-husband) Vernon Go, the man behind PULP magazine who had then transitioned into producing live rock shows and concerts. As the story goes, Vernon wanted to impress Happee and even though he was not familiar with K-Pop then, he went out of his way to make that show happen for her.
Happee introduced Super Junior to her friend (and now-husband) Vernon Go, the man behind PULP magazine who had then transitioned into producing live rock shows and concerts. As the story goes, Vernon wanted to impress Happee and even though he was not familiar with K-Pop then, he went out of his way to make that show happen for her.
“I told him, ‘Can you bring Super Junior in?... At that time, there was no K-Pop in the Philippines yet,” Happee recalled. “So, I was thinking I would just watch. ’Yun pala, he brought it in and then I had to work for it. That’s my first time talaga to be engaged in a production because I had to work for it, so I had to learn it.”
“I told him, ‘Can you bring Super Junior in?... At that time, there was no K-Pop in the Philippines yet,” Happee recalled. “So, I was thinking I would just watch. ’Yun pala, he brought it in and then I had to work for it. That’s my first time talaga to be engaged in a production because I had to work for it, so I had to learn it.”
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Trial by fire
Happee, whose childhood dream was to become an interior designer or an architect, wound up taking up International Studies in college. Her interests before are far from what she is currently passionate about. While she loves music, never in her wildest dreams did she see herself producing an event, more so the level of the first full-scale K-Pop concert in the country.
Happee, whose childhood dream was to become an interior designer or an architect, wound up taking up International Studies in college. Her interests before are far from what she is currently passionate about. While she loves music, never in her wildest dreams did she see herself producing an event, more so the level of the first full-scale K-Pop concert in the country.
In a way, venturing into it blindly, with no points of comparison to add pressure to the task at hand, worked to her advantage. “I’m the kind of person who doesn’t really hold back. When I’m doing something, whatever I think would be the best, I always do it that way,” Happee told Metro.Style.
In a way, venturing into it blindly, with no points of comparison to add pressure to the task at hand, worked to her advantage. “I’m the kind of person who doesn’t really hold back. When I’m doing something, whatever I think would be the best, I always do it that way,” Happee told Metro.Style.
She took us back to the experience of staging Super Junior’s “Super Show 2” concert, recalling how they had to reserve the Araneta Coliseum for a week to prepare for the show. Koreans are known for being meticulous and for having high standards, so Happee and her team pulled out all the stops to get everything right. “We had to rent it for a week to build the entire stage. So I had to build it. I had to have our suppliers. We built a mock-up, how it looked like, even put Lego pieces where the artists would be standing,” she recalled.
She took us back to the experience of staging Super Junior’s “Super Show 2” concert, recalling how they had to reserve the Araneta Coliseum for a week to prepare for the show. Koreans are known for being meticulous and for having high standards, so Happee and her team pulled out all the stops to get everything right. “We had to rent it for a week to build the entire stage. So I had to build it. I had to have our suppliers. We built a mock-up, how it looked like, even put Lego pieces where the artists would be standing,” she recalled.
But preparing the venue and the show itself was just one of the challenges Happee had to face. Since that was a first for the Philippines, people understandably had doubts about the credibility of the event. “I had to go to Cebu, to Davao, to Iloilo, to Bacolod just to convince people that there was really a K-Pop show coming in, and it’s a real person bringing it in,” Happee shared. “After the show, when it was on the news everywhere, that was when I realized it was huge.”
But preparing the venue and the show itself was just one of the challenges Happee had to face. Since that was a first for the Philippines, people understandably had doubts about the credibility of the event. “I had to go to Cebu, to Davao, to Iloilo, to Bacolod just to convince people that there was really a K-Pop show coming in, and it’s a real person bringing it in,” Happee shared. “After the show, when it was on the news everywhere, that was when I realized it was huge.”
Grit and glam
They say experience is the best teacher, and Happee can attest to that; nothing could have ever prepared her better for this kind of real world more than experience did. Everything she needed to learn to equip herself with the proper work system, flow, and mindset, she had to learn along the way, from one event to another. “It was the Korean management who practically trained me from the ground up,” she remarked. “That’s why from there, all the systems that I do, everything I do in production, it’s all Korean style.”
They say experience is the best teacher, and Happee can attest to that; nothing could have ever prepared her better for this kind of real world more than experience did. Everything she needed to learn to equip herself with the proper work system, flow, and mindset, she had to learn along the way, from one event to another. “It was the Korean management who practically trained me from the ground up,” she remarked. “That’s why from there, all the systems that I do, everything I do in production, it’s all Korean style.”
Working with celebrities and mounting grand concerts may seem glamorous but it’s not all that. It also isn’t a structured environment where there is only one way of running things. “Even with our staff, when we hire people and then they enter PULP, they think we’ll train them. There’s no training because no matter what I train them to do, basically, you deal with people and then artists, our different moods, our different requirements,” Happee pointed out. “It’s just that you can only prepare for it. But on the day, it’s different.”
Working with celebrities and mounting grand concerts may seem glamorous but it’s not all that. It also isn’t a structured environment where there is only one way of running things. “Even with our staff, when we hire people and then they enter PULP, they think we’ll train them. There’s no training because no matter what I train them to do, basically, you deal with people and then artists, our different moods, our different requirements,” Happee pointed out. “It’s just that you can only prepare for it. But on the day, it’s different.”
Events happen live and there are instances when unforeseeable things unfold, so it’s the responsibility of the production team to factor in and prepare for all sorts of scenarios. And if things still happen unexpectedly, one is expected to quickly think on his or her feet and adapt to the changes accordingly. But that’s easier said than done, and it highlights the opposite side of these shows: one that’s laborious, tedious, and complex. Truth be told, it’s an industry that’s not for the fainthearted.
Events happen live and there are instances when unforeseeable things unfold, so it’s the responsibility of the production team to factor in and prepare for all sorts of scenarios. And if things still happen unexpectedly, one is expected to quickly think on his or her feet and adapt to the changes accordingly. But that’s easier said than done, and it highlights the opposite side of these shows: one that’s laborious, tedious, and complex. Truth be told, it’s an industry that’s not for the fainthearted.
“It really depends on how strong their heart is and then how the grit would be,” Happee mused. “It’s either they’ll cry or hide in the corner. Or, suddenly, they’ll fly and realize that it really sparked something inside of them. So that’s what happened to me. So I hope that’s what happens to all my staff din.”
“It really depends on how strong their heart is and then how the grit would be,” Happee mused. “It’s either they’ll cry or hide in the corner. Or, suddenly, they’ll fly and realize that it really sparked something inside of them. So that’s what happened to me. So I hope that’s what happens to all my staff din.”
Happee may be rubbing elbows with the stars, but when she’s not interacting with them, she said, laughing, “I’m the slave of everyone.” She went on to share what a typical day is like for her as PULP Live World’s COO: “The whole day, I just deal with everyone’s concerns. Basically, anybody who has any concern with anything, ako lahat ’yun. Parang problem solver ako of everything. And then at the end of the day, that’s when I start fixing the contracts, communicating with abroad.”
Happee may be rubbing elbows with the stars, but when she’s not interacting with them, she said, laughing, “I’m the slave of everyone.” She went on to share what a typical day is like for her as PULP Live World’s COO: “The whole day, I just deal with everyone’s concerns. Basically, anybody who has any concern with anything, ako lahat ’yun. Parang problem solver ako of everything. And then at the end of the day, that’s when I start fixing the contracts, communicating with abroad.”
Notice how her “day” doesn’t end when the day ends. “It’s really bad,” Happee admitted, talking about not getting enough sleep sometimes because she is engrossed in work. “It’s always my ‘me time’ when everyone’s sleeping. I’m the first one to wake up and I’m the last one to sleep.”
Notice how her “day” doesn’t end when the day ends. “It’s really bad,” Happee admitted, talking about not getting enough sleep sometimes because she is engrossed in work. “It’s always my ‘me time’ when everyone’s sleeping. I’m the first one to wake up and I’m the last one to sleep.”
Happee will be the first one to admit that it’s a demanding job that’s physically and mentally exhausting, especially for a self-confessed introvert like her. But nothing compares, too, to the feeling of having successfully mounted an event and making many people happy in the process. Since she started in this industry in 2010, she and her team have organized about 200 events, many of which featured Korean solo artists and groups like BTS, IU, BLACKPINK, TWICE, EXO, BIG BANG, 2NE1, Stray Kids, Seventeen, ENHYPEN, Red Velvet, NCT, TXT, ITZY, GOT7, Kim Seon Ho, Taecyeon, Jinyoung, Lee Jong Suk, Park Eun Bin, Park Hyung Sik, So Ji Sub, among many others.
Happee will be the first one to admit that it’s a demanding job that’s physically and mentally exhausting, especially for a self-confessed introvert like her. But nothing compares, too, to the feeling of having successfully mounted an event and making many people happy in the process. Since she started in this industry in 2010, she and her team have organized about 200 events, many of which featured Korean solo artists and groups like BTS, IU, BLACKPINK, TWICE, EXO, BIG BANG, 2NE1, Stray Kids, Seventeen, ENHYPEN, Red Velvet, NCT, TXT, ITZY, GOT7, Kim Seon Ho, Taecyeon, Jinyoung, Lee Jong Suk, Park Eun Bin, Park Hyung Sik, So Ji Sub, among many others.
Walking the extra mile
Through her work, Happee serves as a bridge between the artists and the fans. Their events, she said, “are not really just about the artists.” She continued, “It’s really about the artists and the fans they meet. So, it’s like setting up a date.” And because it’s a special moment between them, she finds ways to make the experiences customized and personal, going above and beyond the standard formats of shows.
Through her work, Happee serves as a bridge between the artists and the fans. Their events, she said, “are not really just about the artists.” She continued, “It’s really about the artists and the fans they meet. So, it’s like setting up a date.” And because it’s a special moment between them, she finds ways to make the experiences customized and personal, going above and beyond the standard formats of shows.
Because she works with celebrities and given the role she plays in bringing them closer to the fans, Happee has become like a celebrity herself too. Filipino fans fondly dubbed her “Inang Reyna” [Queen Mother], and Happee thinks that people started calling her that when she began offering solutions for those who couldn’t afford to buy tickets to a K-Pop show.
Because she works with celebrities and given the role she plays in bringing them closer to the fans, Happee has become like a celebrity herself too. Filipino fans fondly dubbed her “Inang Reyna” [Queen Mother], and Happee thinks that people started calling her that when she began offering solutions for those who couldn’t afford to buy tickets to a K-Pop show.
Many people appreciate her for doing this, but she also knows she can’t please everybody, and so, she’d get hate comments and have her share of bashers whether it’s about the tickets, the ticket selling, or the event itself. As someone who’s very hands-on with every detail of an event, Happee would also use her online platform to communicate with the fans. And because she’s active online, she sees what some people are saying about her and their events.
Many people appreciate her for doing this, but she also knows she can’t please everybody, and so, she’d get hate comments and have her share of bashers whether it’s about the tickets, the ticket selling, or the event itself. As someone who’s very hands-on with every detail of an event, Happee would also use her online platform to communicate with the fans. And because she’s active online, she sees what some people are saying about her and their events.
One negative feedback she received referred to her as “bida-bida” or someone who’s trying to really get people to notice her. Happee is unfazed and actually considers it a positive thing, even claiming it, “Oh yeah! I’m bida-bida!”
One negative feedback she received referred to her as “bida-bida” or someone who’s trying to really get people to notice her. Happee is unfazed and actually considers it a positive thing, even claiming it, “Oh yeah! I’m bida-bida!”
When asked about the piece of advice that has stuck with her throughout the years, she cited what one teacher wrote in her slumbook back in grade school: “Walk an extra mile.” “Iniisip ko before, parang ‘Ano ’yun?’ But after knowing what that means, parang it got stuck in my brain in a way, and I always apply it even unconsciously in my life. It’s like if I’m given anything, I always walk the extra mile,” Happee explained. “It’s not just like, okay, you give me an apple then I’ll give you an apple back. No. If you give me an apple, I’ll give you an apple shake. So, parang doble na siya ’pag binalik ko so I got used to that.” Go big or go home, after all, has become their team’s mantra.
When asked about the piece of advice that has stuck with her throughout the years, she cited what one teacher wrote in her slumbook back in grade school: “Walk an extra mile.” “Iniisip ko before, parang ‘Ano ’yun?’ But after knowing what that means, parang it got stuck in my brain in a way, and I always apply it even unconsciously in my life. It’s like if I’m given anything, I always walk the extra mile,” Happee explained. “It’s not just like, okay, you give me an apple then I’ll give you an apple back. No. If you give me an apple, I’ll give you an apple shake. So, parang doble na siya ’pag binalik ko so I got used to that.” Go big or go home, after all, has become their team’s mantra.
So, circling back to that negative comment thrown her way, Happee doesn’t mind that people think she’s grabbing more attention than necessary. She feels it is somehow through that that she’s able to pull off things that are seemingly impossible to do. “Laban levels ’yan na sometimes the management would tell me, ‘Are you crazy?’ They’d say, ‘No, that cannot be. It’s impossible.’ I’m like, ‘Okay, at least, I tried,’” Happee shared. “I think that one, every time they call me that, I never get hurt with that because I feel like that’s really me.”
So, circling back to that negative comment thrown her way, Happee doesn’t mind that people think she’s grabbing more attention than necessary. She feels it is somehow through that that she’s able to pull off things that are seemingly impossible to do. “Laban levels ’yan na sometimes the management would tell me, ‘Are you crazy?’ They’d say, ‘No, that cannot be. It’s impossible.’ I’m like, ‘Okay, at least, I tried,’” Happee shared. “I think that one, every time they call me that, I never get hurt with that because I feel like that’s really me.”
And whether you are in the event scene or not, you will be able to relate to Happee’s work mantra. She believes everyone should work wholeheartedly and not half-heartedly. “I always remind everybody who works with me. I always tell them that you should never do anything half your heart. Whenever we have to partake in anything or touch anything, we have to give 100 percent.” Ultimately, Happee thinks that doing so also benefits one’s sanity because it matters a lot to know that you have done your best and therefore shouldn’t feel regretful about the things you should’ve or could’ve done.
And whether you are in the event scene or not, you will be able to relate to Happee’s work mantra. She believes everyone should work wholeheartedly and not half-heartedly. “I always remind everybody who works with me. I always tell them that you should never do anything half your heart. Whenever we have to partake in anything or touch anything, we have to give 100 percent.” Ultimately, Happee thinks that doing so also benefits one’s sanity because it matters a lot to know that you have done your best and therefore shouldn’t feel regretful about the things you should’ve or could’ve done.
She added, “For us to be able to sleep well at night and to be able to move on if there’s a problem or what, we have to give everything. Because you know how it is, ’pag may regrets, iba ’yun e; you cannot sleep. But, if you gave everything. You know deep down inside you that you really gave your all一but that’s it, that’s the max we can give and then still may palpak or may complain or anything一at least you know you’ve given the best you can. ’Cause you cannot control 100 percent e. But, you can only control what you can do.”
She added, “For us to be able to sleep well at night and to be able to move on if there’s a problem or what, we have to give everything. Because you know how it is, ’pag may regrets, iba ’yun e; you cannot sleep. But, if you gave everything. You know deep down inside you that you really gave your all一but that’s it, that’s the max we can give and then still may palpak or may complain or anything一at least you know you’ve given the best you can. ’Cause you cannot control 100 percent e. But, you can only control what you can do.”
Women empowering women
That mantra has so far been a huge help in training her team, which is predominantly composed of women, to handle problems, pressure, and negative feedback. Not being too emotional about work is also something Happee has been imparting to her staff, consequently making them stronger and tougher.
That mantra has so far been a huge help in training her team, which is predominantly composed of women, to handle problems, pressure, and negative feedback. Not being too emotional about work is also something Happee has been imparting to her staff, consequently making them stronger and tougher.
She learned from her own mom to not complain when things are too hard and just power through. “My mom is very hardworking,” she said. “Hindi ka p’wede lumapit sa kanya complaining about how much work you have. No e, that’s not part of our genes. Kumbaga, when I tell her how tired I am, ‘Ginusto mo ’yan!’ ‘Oo nga!’”
She learned from her own mom to not complain when things are too hard and just power through. “My mom is very hardworking,” she said. “Hindi ka p’wede lumapit sa kanya complaining about how much work you have. No e, that’s not part of our genes. Kumbaga, when I tell her how tired I am, ‘Ginusto mo ’yan!’ ‘Oo nga!’”
The leader that Happee is today was partly shaped by the women in her life. From her mom, Happee learned to keep going, face the challenges, and claim that she can achieve what she set out to do. Her Ninang Tessie Sy-Coson inspired her to be strong. Her mother-in-law, The Philippines Yearbook chairwoman and CEO Grace Glory Go, taught her to not be too sensitive and emotional, especially when it comes to dealing with business.
The leader that Happee is today was partly shaped by the women in her life. From her mom, Happee learned to keep going, face the challenges, and claim that she can achieve what she set out to do. Her Ninang Tessie Sy-Coson inspired her to be strong. Her mother-in-law, The Philippines Yearbook chairwoman and CEO Grace Glory Go, taught her to not be too sensitive and emotional, especially when it comes to dealing with business.
Happee admits she tends to get attached to her work but with those lessons serving as perennial reminders, it’s easier for her to move on and keep the show running.
Happee admits she tends to get attached to her work but with those lessons serving as perennial reminders, it’s easier for her to move on and keep the show running.
And with Happee, there are many shows she has to keep running, among the recent ones was Ma’am Chief: Shakedown in Seoul, which marked her foray into film production with PULP Studios. The movie starred Melai Cantiveros-Francisco, who played the role of Criselda Kaptan, a policewoman and a hardcore K-Pop and K-Drama fan that ends up in South Korea for a mission.
And with Happee, there are many shows she has to keep running, among the recent ones was Ma’am Chief: Shakedown in Seoul, which marked her foray into film production with PULP Studios. The movie starred Melai Cantiveros-Francisco, who played the role of Criselda Kaptan, a policewoman and a hardcore K-Pop and K-Drama fan that ends up in South Korea for a mission.
“Ma’am Chief, I feel like, is a character I have patterned after me. More positivity. Alam mo ’yung bida-bida attitude but more on the positive side,” Happee said. Spreading happy vibes, hustling for success, and serving with “Happee-ness” is what she always aims for, even through that strong character that she hopes kids in the Philippines would be inspired by.
“Ma’am Chief, I feel like, is a character I have patterned after me. More positivity. Alam mo ’yung bida-bida attitude but more on the positive side,” Happee said. Spreading happy vibes, hustling for success, and serving with “Happee-ness” is what she always aims for, even through that strong character that she hopes kids in the Philippines would be inspired by.
Making history
Among PULP Live World’s recent achievements was mounting the Asia Artist Awards 2023 in Philippine Arena一a first for the country! Asia Artist Awards, or AAA, is a South Korean award-giving body that recognizes talents and achievements in music, TV, and film; it’s been around since 2016 and was previously held in Seoul, Incheon, Hanoi, and Nagoya.
Among PULP Live World’s recent achievements was mounting the Asia Artist Awards 2023 in Philippine Arena一a first for the country! Asia Artist Awards, or AAA, is a South Korean award-giving body that recognizes talents and achievements in music, TV, and film; it’s been around since 2016 and was previously held in Seoul, Incheon, Hanoi, and Nagoya.
A significant milestone for both the Philippines' cultural landscape and the international music and entertainment scene, AAA 2023 brought together in one venue Asian artists like Kang Daniel, IVE’s Jang Won Young, ZEROBASEONE’s Sung Hanbin, &Team, AKMU, ATBO, Ash Island, BOYNEXTDOOR, Dindin, Dreamcatcher, ITZY, KARD, Kingdom, KEP1ER, Kim Jae Joong, Kwon Eunbi, Lapillus, LUN8, Le Sserafim, Lee Youngji, Lim Young Woong, NMIXX, NewJeans, ONEUS, Paul Blanco, Sakurazaka46, Seventeen BSS, STAYC, Stray Kids, Tempest, The Boyz, Whib, Yao Chen, ZEROBASEONE, Ahn Dong Goo, Ahn Hyo Seop, Cha Joo Young, EXO Suho, Jung Sung Il, Kentaro Sakaguchi, Kim Ji Hoon, Kim Sejeong, Kim Seon Ho, Kim Young Dae, Lee Dong Hwi, Lee Eun Saem, Lee Jun Ho, Lee Jun Hyuk, Lee Jun Young, Mun Sang Min, Mun Ga Young, Park Jae Chan, and Yoo Seon Ho. Our very own Kathryn Bernardo, Daniel Padilla, BEN&BEN, SB19, HORI7ON, and Melai Cantiveros-Francisco were also part of the event.
A significant milestone for both the Philippines' cultural landscape and the international music and entertainment scene, AAA 2023 brought together in one venue Asian artists like Kang Daniel, IVE’s Jang Won Young, ZEROBASEONE’s Sung Hanbin, &Team, AKMU, ATBO, Ash Island, BOYNEXTDOOR, Dindin, Dreamcatcher, ITZY, KARD, Kingdom, KEP1ER, Kim Jae Joong, Kwon Eunbi, Lapillus, LUN8, Le Sserafim, Lee Youngji, Lim Young Woong, NMIXX, NewJeans, ONEUS, Paul Blanco, Sakurazaka46, Seventeen BSS, STAYC, Stray Kids, Tempest, The Boyz, Whib, Yao Chen, ZEROBASEONE, Ahn Dong Goo, Ahn Hyo Seop, Cha Joo Young, EXO Suho, Jung Sung Il, Kentaro Sakaguchi, Kim Ji Hoon, Kim Sejeong, Kim Seon Ho, Kim Young Dae, Lee Dong Hwi, Lee Eun Saem, Lee Jun Ho, Lee Jun Hyuk, Lee Jun Young, Mun Sang Min, Mun Ga Young, Park Jae Chan, and Yoo Seon Ho. Our very own Kathryn Bernardo, Daniel Padilla, BEN&BEN, SB19, HORI7ON, and Melai Cantiveros-Francisco were also part of the event.
Recalling the moment this idea was pitched to her, Happee narrated, “It was given to me last minute. ‘Happee, can we do it in Manila? Do you have this date?’ Me naman, being game na game in everywhere, I said, ‘Okay,’ So I looked for a date, and I always follow my gut. Like, if the date is there then it’s mine. If the date is not there, it’s not mine. Ganu’n ako e. So I asked the venue and then suddenly, it was available. I said, ‘Okay, this is available.’ And then they were like, ‘Okay, let’s do it.’ I was like, ‘Okay!’” But, at the time, admittedly, she didn’t realize what that would entail.
Recalling the moment this idea was pitched to her, Happee narrated, “It was given to me last minute. ‘Happee, can we do it in Manila? Do you have this date?’ Me naman, being game na game in everywhere, I said, ‘Okay,’ So I looked for a date, and I always follow my gut. Like, if the date is there then it’s mine. If the date is not there, it’s not mine. Ganu’n ako e. So I asked the venue and then suddenly, it was available. I said, ‘Okay, this is available.’ And then they were like, ‘Okay, let’s do it.’ I was like, ‘Okay!’” But, at the time, admittedly, she didn’t realize what that would entail.
“Basically, we brought in a thousand Korean nationals,” Happee summed up. “That was massive… It was crazy! Every time I think about it, parang it gives me goosebumps. But in fairness, we survived.”
“Basically, we brought in a thousand Korean nationals,” Happee summed up. “That was massive… It was crazy! Every time I think about it, parang it gives me goosebumps. But in fairness, we survived.”
AAA 2023 proved to be a well-attended, much-talked-about historic event. And if the buzz and engagement it generated are used to measure the event’s success, then there’s definitely no denying it succeeded with flying colors.
AAA 2023 proved to be a well-attended, much-talked-about historic event. And if the buzz and engagement it generated are used to measure the event’s success, then there’s definitely no denying it succeeded with flying colors.
It’s a first, so it may not be perfect, but Happee and her team consider it a learning experience. Definitely not one to rest on her laurels, she said, “We are always like that. We are always challenging ourselves, and I feel like it was a huge milestone for the country.”
It’s a first, so it may not be perfect, but Happee and her team consider it a learning experience. Definitely not one to rest on her laurels, she said, “We are always like that. We are always challenging ourselves, and I feel like it was a huge milestone for the country.”
Happee feels thankful to have had the opportunity to show globally that we are capable of producing an event like that. “Hopefully, it opens more doors,” she quipped.
Happee feels thankful to have had the opportunity to show globally that we are capable of producing an event like that. “Hopefully, it opens more doors,” she quipped.
No doubt it will, and that’s thanks in part to her pioneering efforts and contributions in elevating the event and concert scene in the Philippines. They just brought top Korean actor-idol Cha Eun Woo to Manila recently. Their next big event? Hallyu queen IU’s 2024 H.E.R. World Tour Concert this coming June at the Philippine Arena. Now, this may mean sleepless nights for Happee again, but at the end of the day, she’s happy, and finding happiness in one’s career and purpose is truly one of the best and most priceless things in life.
No doubt it will, and that’s thanks in part to her pioneering efforts and contributions in elevating the event and concert scene in the Philippines. They just brought top Korean actor-idol Cha Eun Woo to Manila recently. Their next big event? Hallyu queen IU’s 2024 H.E.R. World Tour Concert this coming June at the Philippine Arena. Now, this may mean sleepless nights for Happee again, but at the end of the day, she’s happy, and finding happiness in one’s career and purpose is truly one of the best and most priceless things in life.
Photographer and Videographer: Pat Buenaobra
Photographer and Videographer: Pat Buenaobra
Editor-in-Chief: Geolette Esguerra
Editor-in-Chief: Geolette Esguerra
Sittings Editors: Red Dimaandal, Kate Paras-Santiago, and Grace Libero-Cruz
Sittings Editors: Red Dimaandal, Kate Paras-Santiago, and Grace Libero-Cruz
Makeup retoucher: Team Muriel Vega Perez for Dior Beauty
Makeup retoucher: Team Muriel Vega Perez for Dior Beauty
Hair retoucher: Dwayne Santos Bautista of Marqed Salon BGC
Hair retoucher: Dwayne Santos Bautista of Marqed Salon BGC
Shoot assistant: Mika Yusay
Shoot assistant: Mika Yusay
Shot on location at Moda Interni
Shot on location at Moda Interni
Special thanks to Jenica Chuahiock, Nikki Sindiong, and Manam Comfort Filipino
Special thanks to Jenica Chuahiock, Nikki Sindiong, and Manam Comfort Filipino
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people
society personalities
happee sy go
pulp live world
kpop
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hallyu
korean wave
culture
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