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A Roman Adventure with Benetton Perfumes' Sisterland

Metro joined the Benetton Perfumes international influencers in a trip across different iconic destinations in Rome to celebrate the launch of Sisterland Golden Van

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Geolette Esguerra

In the eternal city of Rome, with its rich history and timeless romance, Benetton launched a new chapter in its fragrance story, blending Italian artistry with global inclusivity. I was quite lucky to get this exclusive, as the only media group representing the Philippines at the event. This was no ordinary perfume launch; this was Benetton’s exclusive introduction of <a href="https://fresh.com.ph/collections/united-colors-of-benetton/products/golden-vanilla-edp-80ml" target="_blank">Golden Vanilla from the Sisterland collection</a> and <a href="https://fresh.com.ph/collections/united-colors-of-benetton/products/we-are-tribe-cool-edt-90ml" target="_blank">We Are Tribe Cool</a>, bringing together an eclectic group of 20 influencers from across the globe.<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/047085ac-66c3-4d94-9252-4a3f2b83d1f5_sisterland-we-are-tribe-landscape-thumb.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><p>For many, like me, who have grown up with Benetton, the brand represents a distinct nostalgia. Filipinos, in particular, have a special connection to Benetton, since it has long been associated with bold colors, iconic fashion, and evocative fragrances. <strong>Francis Labora</strong>, Business Development Head of <a href="https://www.instagram.com/scentandbeaute/" target="_blank">Scent and Beauté</a>, the Distributor of Benetton Perfumes in the Philippines says, “Benetton as a brand is very close to the hearts of Filipinos, especially with my generation. It’s a very nostalgic brand for us.” </p><div><br/></div><div style="text-align:center"><iframe src="https://www.facebook.com/plugins/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fmetrodotstyle%2Fvideos%2F556202280339110%2F&amp;show_text=true&amp;width=560&amp;t=0" width="573px" height="280px" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe></div><div><br/></div><p>From clothing to perfumes, Benetton embodies a sense of connection and belonging. Now, with the fresh energy of Golden Vanilla and Tribe Cool, Benetton is reaching a new generation, blending the beloved scents of the past with the vibrancy of today.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/22bab08f-4609-4cd0-a32f-3f1f98f946b4_benetton perfumes rome 12.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>Rome as the Perfect Backdrop</strong></div><p>Rome became the backdrop for Benetton’s celebration of scent and style. Over several days, we embarked on an immersive exploration of Rome’s iconic sights, each location offering a window into the city’s timeless beauty. From the Trevi Fountain to the Pantheon, from the Colosseum to the Spanish Steps, every spot brought together a sense of history. Even at the Piazza del Popolo where we spent an afternoon creating content, the diverse group of influencers mingled, bonded, and shared stories from their respective corners of the world despite the language barrier.</p><div><br/></div><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/C9SYqeDMJgt/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/reel/C9SYqeDMJgt/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"> <div style="display:flex;flex-direction:row;align-items:center"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div> <div style="display:block;height:50px;margin:0 auto 12px;width:50px"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g></g></g></g></svg></div></a></div></blockquote></div><div><br/></div>To truly savor the Italian experience, the group also traveled sidecar on Vespas, an iconic symbol of Italian culture. For me, riding a sidecar ride was a first, adding a touch of thrill as we zipped through Rome’s winding streets. Every corner revealed another gem of Roman architecture, making me think how much of the city seems too ancient yet still so captivating. <br/><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/bf80619a-b050-4d5b-9ea6-4f23fa83940a_benetton perfumes rome 16.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>A Deep Dive into the World of Benetton Perfumes</strong></div><p>Benetton’s new fragrances promise more than just appealing scents; they carry the brand’s message of inclusivity, empowerment, and connection. Sarai Hernandez Blanco, Communications Manager at Benetton Perfumes, shared, “United Colors of Benetton is a brand with a very strong heritage and with very strong values. It’s all about colorful optimism and diversity. And when it comes to fragrances, the motto is ‘Fragrance for all.’ No matter who you are or where you come from, we have a fragrance for you.”</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/1c8a9b6d-84a6-4c01-915c-87e2f64d8563_benetton perfumes rome 4.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div>The heart of this event was an in-depth exploration of the Sisterland and We Are Tribe collections, each experience as vibrant and diverse as the brand itself. In the Sisterland fragrance workshop, influencers were introduced to Golden Vanilla, a warm and inviting eau de parfum designed for the empowered woman. The star of the workshop was the Golden Sister—a charming, AI-created host who guided guests through scent selections based on personality. She brought a futuristic twist to the gathering, recommending personalized scents and engaging attendees in lively conversation. This interactive approach captured the essence of Sisterland, where empowerment and sisterhood blend seamlessly with modern technology.<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/603acb70-77b1-4e06-88e8-a05496557ecd_benetton perfumes we are tribe demo.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div>Benetton’s fragrance series for men, We Are Tribe, brought a unique sensorial activity that transformed fragrance exploration into a full sensory experience. Attendees sampled elements of the fragrance through taste, sight, and touch. A zesty lemon mocktail offered a refreshing taste of the fragrance’s citrus notes, while the textured feel of lemon peel and a periscope offered tactile and visual connections to the scent’s composition. The highlight was an immersive VR experience, where participants explored the fragrance through a virtual landscape. Each element revealed Tribe Cool as more than just a scent—it was an invitation to a vibrant, connected world that transcends borders.<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/fb095309-d893-4dcf-9a11-afec58a61357_benetton perfumes rome 21.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>Savoring Italy’s Culinary Wonders</strong></div><p>No Italian journey would be complete without indulging in the country’s world-famous cuisine. The group savored Rome’s culinary delights, from authentic pizzas with perfectly crisp crusts to mouthwatering pasta made with fresh local ingredients. At each meal, they sampled Italy’s rich food culture, where every bite offered a taste of tradition, history, and passion.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/8c23dda9-46d0-4b06-97b0-0b021d5a0d3c_benetton perfumes rome 22.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div>        One memorable highlight was a hands-on ravioli-making session, where I myself rolled out pasta dough and filled it with classic Italian flavors. Each dish was more than just food—it was a gathering, a way to bond over shared stories, and a reflection of Benetton’s value of connection and community.<div><br/></div><div></div><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/C9oyC7OtL0U/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/reel/C9oyC7OtL0U/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"> <div style="display:flex;flex-direction:row;align-items:center"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div> <div style="display:block;height:50px;margin:0 auto 12px;width:50px"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g></g></g></g></svg></div></a></div></blockquote></div><div><br/></div><br/><div><strong>Timeless Rome Meets Modern Innovation</strong></div><p>As the days in Rome unfolded, these words about the city’s enduring charm seemed to echo through each experience. “Roma es la ciudad del Amor,” Indeed, it is the eternal city, and at this Benetton Perfumes event, I saw how it captured the unity and friendship between community and tribe. Rome, a city with a history as rich as its vibrant present, served as the perfect setting for Benetton’s message of inclusion, diversity, and timeless style.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/e7595de6-d463-4ca5-931c-adbe6e6bbe79_benetton perfumes rome andrei king.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div>On one of the final evenings, the group attended the Foro Romano night show, a multimedia event that brought Rome’s ancient ruins to life with lights and music. Standing among the ruins, illuminated by an artful display of color and sound, attendees were immersed in a modern homage to Rome’s storied past. For Benetton, this juxtaposition of old and new resonated deeply, underscoring the brand’s own evolution—one that honors its heritage while looking boldly toward the future.<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/f9d6e18f-9941-4038-80e5-dce028b2ea6c_benetton perfumes sisterland mitch briones.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>Souvenirs from Rome, Memories for a Lifetime</strong></div><p>On their final day, I headed out to do some shopping during some lull in the schedule, and I came across some of Italy’s leather artisan shops. It brought to mind the bottles of Benetton’s newest scents, and how these two, which are symbolic of Italy’s attention to detail and artistry—became reminders of a city that feels like the world’s most stylish living museum.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/f99cc049-30a6-4c6f-af2a-2e9dc86f6cf2_benetton perfumes rome 5.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div>As the journey in Rome drew to a close, it was clear that the Benetton Perfumes event had been about more than just launching new fragrances. It was a celebration of friendship, unity, and shared experience, all set against the enchanting backdrop of Rome. This was not merely a media event but a shared journey, where people from around the world came together to experience beauty in every sense—through sight, scent, taste, and touch.<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/3e0e5aea-2c0f-498c-be6b-7713a06d0eac_benetton perfumes rome 11.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div>Benetton’s new fragrances captured the very spirit of this journey. Golden Vanilla and Tribe Cool are expressions of connection and belonging, a reflection of Benetton’s enduring philosophy of “fragrance for all.” Rome, with its timeless allure, became the perfect setting for a message that goes beyond borders and generations, reminding everyone that beauty is found not only in the details but also in the moments we share.<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/cc9791c4-c8c7-49af-8d6c-ef76825c5e88_benetton perfumes sisterland mexico.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>As we departed from the eternal city, they left with more than memories—they carried with them the spirit of Benetton’s values, a sense of belonging, and the anticipation of what’s next. For Benetton, it’s just the beginning of a new journey in scent and style, an invitation for all to experience life as vibrantly as the brand itself.</p><div><br/></div><div><em>Benetton Perfumes are available in Scent &amp; Beauté stores nationwide or via </em><a href="https://fresh.com.ph" target="_blank"><em>fresh.com.ph</em></a></div><script async="" src="//www.instagram.com/embed.js"></script>

Metro joined the Benetton Perfumes international influencers in a trip across different iconic destinations in Rome to celebrate the launch of Sisterland Golden Vanilla and We Are Tribe Cool