Big fashion brands have been diving into the metaverse, and we are here for it!

In the 2010s, the online world experienced an influx of relatable social media influencers who would help promote brands by wearing and talking about their clothing. As we move further into the 2020s, we see these brands stepping forward by styling virtual influencers as well.

These avatars have been seen to be dressed head-to-toe wearing brands like Prada, Louis Vuitton, and Chanel. Although it may take some getting used to, there are a myriad of benefits in choosing to utilize virtual influencers for promotional uses.

The artificial property of virtual influencers give brands more control over the campaign and the flexibility to be more creative when creating a story to help sell their clothing. Unlike real influencers, avatars are molded into how their creators and designers want them to be or look in order to more easily reflect how the brand envisions their clothing and campaign to look. Virtual influencers are also able to more easily emanate an out of this world image that is enticing to brands.

Since these avatars are unreal and difficult to relate to, it is doubtful that real influencers would get phased out. However, this opening in the metaverse has created the opportunity for brands to better execute their more fantastical and imaginative ideas to the next level.

View the gallery below to see our Top 5 virtual fashion influencers. Tell us who you think could be the next virtual it girl!

Lu do Magalu (@magazineluiza) - 5.9M FollowersPhoto from @magazineluiza

- Lu do Magalo is a Brazilian influencer with one of the most followers in the virtual influencer world and is one of the more relatable ones. Photo from @magazineluiza

- Apart from collaborating with brands like Samsung and MAC, she is a fashion ambassador for Vista Magalu and SHOESTOCK. Check out her instagram to see more of her fierce looks!Photo from @magazineluiza

Imma (@imma.gram) - 406K FollowersPhoto from @imma.gram

- The Japanese avatar Imma is a virtual influencer who finds comfort in the more explorative aspect of fashion. Photo from @imma.gram

- Her instagram is full of haute couture that seems out of this world while also showing off her fabulous street style. Check her out and tell us which of her looks you love the most!Photo from @imma.gram

Noonoouri (@noonoouri) - 407K FollowersPhoto from @noonoouri

- Noonoouri is a virtual model who looks more cartoonish than human. She has worked with big names like Versace, Schiaparelli, and Moschino. Photo from @noonoouri

- Her expensive looking features make her perfect for luxury brands. Head over to her Instagram to see more of her high-end looks!Photo from @noonoouri

Miquela (@lilmiquela) - 3M FollowersPhoto from @lilmiquela

- Fashion influencer Miquela loves to regularly show off her street style and creativity. Compared to other virtual influencers, her Instagram looks very similar to the ones of real influencers. Photo from @lilmiquela

- Not only does she show her outfits, but she likes to show herself doing everyday things. Take a look at her Instagram and tell us what you think!Photo from @lilmiquela

Bermuda (@bermudaisbae) - 268k FollowersPhoto from @bermudaisbae

- The influencer Bermuda loves to post her OOTDs that feature brands, such as Chanel. She presents herself as if she were a real life LA model. Photo from @bermudaisbae

- Her posts vary from shots that look like they were taken in real life to pictures that scream editorial. Go onto her Instagram for more stylish looks!Photo from @bermudaisbae

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