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Gucci welcomes yet another K-pop powerhouse!

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BTS' Jin Is Now The Face Of Gucci

Carla Buyo

<p><strong>Gucci</strong> has named South Korean singer and songwriter <strong><a href="https://metro.style/fashion/metrostylewatch/jin-bts-brand-ambassador-for-fred/38530" target="_blank">Jin</a></strong> as its latest global brand ambassador. The eldest member of <strong>BTS</strong> marks his partnership with the Italian luxury brand with a campaign. Jin rocks pieces from Creative Director <strong>Sabato De Sarno</strong>’s Spring/Summer 2024 menswear collection. The outfits boast joyful color-blocking and the iconic Gucci Rosso red. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/c61f50ca-a188-4854-8224-c43bc5c52829_09_2454_m.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">BTS Jin for Gucci</span></span></span></div><p>        &#x27;I am very excited to welcome Jin as global drand ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him,” says Sabato De Sarno. </p><div>    </div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/797f8664-c5c6-4fa8-9e74-a6541c38241a_09_2322_m1.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">BTS Jin for Gucci</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/2bd701af-34da-424d-9a12-189be61332bc_09_2697_m1.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">BTS Jin for Gucci</span></span></span></div><p>Fans of BTS had already anticipated Jin’s new role with Gucci earlier in July when he was spotted at the Incheon airport wearing a head-to-toe Gucci ensemble styled with the latest menswear backpack and sneakers from the brand. </p><div><br/></div><p>As global ambassador, Jin will represent Gucci at several events, runways, and press appearances around the world alongside the brand’s star-studded roster of Korean ambassadors including <strong>NewJeans&#x27;</strong> <strong>Hanni</strong>, <strong>Jay Park</strong>, <strong>Lee Jung-jae</strong>, and more.</p><div><br/></div><div><em>Images from Gucci</em></div><div><br/></div><div><strong>Related Story: </strong><a href="/fashion/metrostylewatch/jin-bts-brand-ambassador-for-fred/38530" target="_blank" rel="noopener noreferrer">Jin Is The First Brand Ambassador Of This Parisian Jewelry Brand</a></div><div><strong>Related Story: </strong><a href="/fashion/runway/asian-stars-mens-fashion-week-ss25/38409" target="_blank" rel="noopener noreferrer">25 Asian Stars Who Attended Men&#x27;s Fashion Week S/S 2025</a></div><div><strong>Related Story: </strong><a href="/fashion/metrostylewatch/blackpink-lisa-louis-vuitton/38636" target="_blank" rel="noopener noreferrer">Lisa Looks Stunning As Louis Vuitton&#x27;s Newest Face</a></div>