The music scene, a topic that’s always on the forefront of daily news, is a constant in people's lives. With millions of musicians releasing songs daily, the question of how to stand out and be memorable in the public eye comes to mind. How does a musician go from start to global superstar? This is where fashion, a significant player in the music industry, can lend a crucial role in shaping musicians' identities and public perception.

Think of fashion as similar to packaging or an outer shell of people that helps the audience know a person's character through wearing the styles they like or project. The same goes with people in the music industry, except more on a large scale since they are public figures selling their art. An artist's fashion can be a reflection of their music. Through the looks they wear, they can attract and reach people who don't listen to music, which combines the power of music and art. In the context of music, there are two types of fashion: the follower of trends, who adopts popular styles and trends, and the innovator, who creates new and unique styles that others may follow. Think what David Bowie or ABBA were at their times.

David Bowie in 1974 at the Top Pop stage.

With the endless trends popping out on social media platforms every day, it is inevitable for artists to fall into the trap of not having a style personality. Apart from great music, this helps them be remembered, identified even. The consistency of a musician's branding is the key for the public to continue talking about you.

Being memorable and standing out from the many musicians of the world is an artist's common goal. Branding, a well-known strategy marketing teams use to achieve this goal and push their product into the public eye, is also a powerful tool for musicians. They use branding to change their concept through every album and/or even collaborate their fashion on their identity or whole discography. A great example of an artist using her albums to change their entire concept is Taylor Swift, from her albums Fearless to Reputation to Lover. They all have very different concepts but point to who Taylor is as a musician. Melanie Martinez is an artist who integrates fashion with their whole discography and combines the storytelling of her characters, such as Cry Baby.

Artists with solid branding are the most unforgettable musicians. Even from their silhouettes, you can tell who it is. From The Beatles hairstyles, Michael Jackson's glittery and striking outfits, Ariana Grande's ponytail, to Billie Eilish's baggy style. Here are some rising artists whose conceptual identity stands out among the artists today.

Tyla - You may know Tyla for her hit single, 'Water,' a staple in every party and club playlist.

Tyla - Her party and beach fashion style reflects her Afrobeat and pop music genres, which is evident in her songs today.

Tyla - From the siren-like gowns to her sultry street style, she perfectly combined elegance, playfulness, and seductive music to her fashion.

New Jeans - The girl group New Jeans is one of the top K-pop groups that solidified its concept. They have set the standard of having a consistent style in both music and fashion.

New Jeans - Executing the perfect balance of nostalgia and modern girly concepts that can shift from bubbly and playful to ballad-like songs in their discography.

New Jeans - The girls have become trendsetters in the K-pop industry through their distinguishable fashion and to the point that songs similar to theirs are described as the New Jeans sound.

Charli XCX - With the massive success of her latest album, 'Brat,' she has been one of the top artists today. Her unconventional approach starts with the album cover in a striking neon green with the simple text of the album name to the Brat Summer advertising strategies used to spread the album.

Charli XCX - Her fashion style also reflected her album's hyper-pop and bratty sound, where she sported futuristic and club fashion in her music videos and everyday looks.

Charli XCX - She embraced the bratty concept while showing that there is more to being a brat by being vulnerable, genuine, and bold at the same time. This branding is even Kamala Harris approved!

Chappell Roan - Your artist's favorite artist, Chappell Roan, is one of the most talked about fashion icons in the music industry today.

Chappell Roan - She is one of the artists who consistently applies drag in all her looks, which showcases her broad visual creativity. With her stylist Genesis Webb, they create unique concepts for her looks from concerts to talk shows.

Chappell Roan - The combination of both her style and campy pop music makes her stand out in the music industry. Leave it to Chappell to never disappoint the audience with her top-notch fashion and music concepts.

Sabrina Carpenter - People are usually shocked when they learn how long she has been in the industry, which started when she was a Disney child star. She began to gain attention recently due to her playful and catchy music and her distinguishable and unique personal style.

Sabrina Carpenter - Her fashion is often compared to Bridgitte Bardot, an actress in the 1950s and 1960s. Sabrina's stylist chose the perfect style inspiration for the singer since their silhouettes have petite and alluring stature. Her mini dresses and high-platform shoes are staples in her wardrobe that pay homage to Brigitte's style.

Sabrina Carpenter - Her rise started with the release of her album 'emails i can't send,' which had a solid girly and romantic concept. She continued this aesthetic to her persona today, carrying this concept in concerts, red carpets, advertisements, and more. Both her music and fashion have a flirty and witty undertone that solidifies her name today as one of the top artists in both music and fashion.

BINI - The nation’s it-girl group, BINI, continuously dominates the local and international music scenes with their songs, fashion, and group dynamic.

BINI - The girls’ fun and playful tropical concepts and looks throughout their comebacks perfectly match the outgoing personalities of each member. BINI, being one of the most talked about groups in the world today, gives Filipinos the perfect representation in the massive idol industry.

BINI - From the Filipino language included in their discography to referencing our Filipino culture through the details in their music videos, the group’s success brings joy to Filipinos, which brings out our “Pinoy Pride” when seeing the girls recognized internationally. The group is truly one of the perfect representation of the country’s talent and passion in music.

Article by Catriona Guerrero

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